The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Feb 9, 2009
Most Talked About Advertisers
Advertiser
Volume Index
Transformers: Revenge of the Fallen
737
Star Trek
500
Anheuser-Busch
476
GI Joe: Rise of Cobra
455
Doritos ...
Feb 8, 2009
Do you have clients that want to enact change within their business, add services, profit centers, or do away with product or service offerings? How do they determine how their existing customer base will react? Did they make the decisions to make changes ...
Feb 7, 2009
Ever wonder what percentage of consumers are influenced by online advertising? New research from The Center For Media Research reveals the latest statistics along with " Personalized Ads For Frequent Online Shoppers and Bigger Spenders " information... ...
Feb 6, 2009
Help you clients with some new research about what consumers say they can't live without... "A new survey for the National Retail Federation's Stores magazine finds that for most families, staying in touch is critical, as are low-level splurges. The Internet ...
Feb 5, 2009
Deja Vu - Going Back to 2006 To Analyze Your Sales Systems! Sean Luce, LPG Head National Instructor I've recently been in markets that are struggling to keep pace with 2008 sales figures and looking back to what kind of Sage advice I can offer that's ...
Feb 4, 2009
It's not my title. Diane Mermigas from MediaPost wrote the article " 6 Ways To Improve Broadcast TV ". I thought it was an interesting read as several predictions are made for revenue in 2009. So what are the basics of the 6 Tips she provides....... *Go ...
Feb 3, 2009
A recent article in MediaPosts Media Buyer Daily heralded " Sweet: Hershey To Boost Ad Spend 25% ". Why would Hershey consider such a thing in a recession? It's really simple..... "Like Hershey, Procter & Gamble said last month that it plans to increase ...
Feb 2, 2009
For a long time in the market I live, the Print and Radio reps had a fairly good relationship and promoted Print (Price & Item - 38% of consumers shop this way) and Radio (Top of Mind - 62% of consumers shop this way) work well together. I had to ...
Feb 1, 2009
I think so. With all of the negative talk about the recession, doom and gloom have become the norm in many circles when really things are getting better, a recent 3% increase in consumer confidence is the first sign that things are returning to normal ...
Jan 31, 2009
From MediaPost's Online Publishing Insider article " Do Digital Advertisers Say What They Mean ", there are some interesting stats on what advertisers say is important and where they are spending their dollars and looking at metrics for results... ...
Jan 30, 2009
I have resisted the Social Marketing venues until the dust settled between Facebook and MySpace and finally posted my profile on Facebook all the while helping my sons post their band profile on MySpace. I am starting to understand why these two sites ...
Jan 29, 2009
Branded T-Shirts, Hats, Jackets, Pens, Bags, Golf Balls & Tee's, these are all things I own that have station or property branding on them. They are a staple of "live-action broadcast" giveaways and a great place for your property to advertise especially ...
Jan 28, 2009
I live in a fairly small market but the local media competition is fierce. The radio and TV stations here are running public service campaigns talking about how our area isn't facing the same struggles as some places in the country. Sure we have seen ...
Jan 27, 2009
" Online & Interactive Video Advertising Hot For 2009 " reads the Research Brief from the Center For Media Research. I was very interested to see the charts of marketing priorities for Online methodologies....
Digital Marketing Focus ...
Jan 26, 2009
The Recession has changed buying habits and MediaPost reports in " Moms Crack Whip On Household Spending " that within the next six months consumers are expecting things to be better and a return to normal shopping habits.... "In every single age, gender ...
Jan 25, 2009
What are others in the industry paying attention to or integrating this year? There is a pretty big list and it is full of buzz words that a lot of people will use but will they actually put them into practical use?
Buzz Words Or Trends ...
Jan 24, 2009
A few years ago when I was the General and Sales Manager at KSRV in Ontario, Oregon, Sean Luce gave me a Christmas gift that kept on giving. It was the book "Good To Great" and it still is on top of charts as a must read for Sales, Marketing, and General ...
Jan 23, 2009
The above chart shows drivers and barriers stated in a study from Conference Board that shows why Marketing Execs Struggle To Show ROI . While some of this may have applications to Business to Business marketing, it also has relevance to media marketing ...
Jan 22, 2009
"A recent research project involving more than 50 brands across a number of industries quantified the tipping point: Companies that support integrated marketing with four or more media vehicles can expect an average increase of effectiveness of more ...
Jan 21, 2009
Customer Marketing Profile is what we call it here at Luce Performance Group, some call it a Customer Needs Analysis, Marketing Profile, Market Survey, the choices are numerous but what are we really after when we execute the process of gathering information ...
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