Ever wonder what percentage of consumers are influenced by online advertising? New research from The Center For Media Research reveals the latest statistics along with "
Personalized Ads For Frequent Online Shoppers and Bigger Spenders" information...
"The survey finds that consumers are surprisingly savvy about online advertising in terms of its effect on their behavior. 70% of consumers admit that their purchase decisions are at least sometimes influenced by having seen an ad for an item."
|
Purchasing Decisions Influenced By Advertising |
|
Frequency |
% Influenced |
|
At least sometimes |
70% |
|
Rarely |
25 |
|
Never |
5 |
|
Source: ChoiceStream Personalization Survey, 2008 |
"According to the 2008 Personalization Survey from ChoiceStream, 39% of consumers overall are more likely to click on an ad if it is personalized, while that number rises to 58% among those who shop online at least several times a month. The survey finds that the bigger the spender, the greater the interest in personalized ads. Half of those spending more than $250 online over the past six months indicate that they are more willing to click on ads that are personalized. This compares with only 32% of the smallest spenders."
|
Advertising Preferred Personalized (% of Online spenders) |
|
Content |
% Preferring Personalization |
|
Music |
40% |
|
Books |
32 |
|
DVDs |
26 |
|
Apparel |
20 |
|
TV/Movies |
18 |
|
Electronics |
18 |
|
Games |
14 |
|
News |
14 |
|
Travel |
13 |
|
Source: ChoiceStream Personalization Survey, 2008 |
"Other personalization suggestions from the respondents include:
- 71% of the consumers believe that personalization would improve their experience in social networking by introducing them to other members with similar interests and preferences.
- Interest in personalized ads is strongest online and on television. A large majority 72% of consumers are interested in personalized advertising distributed through their television
- 73% interested in Online distribution of personalized advertising
- 35% are interested in personalization on their mobile device
- 45% of consumers reported receiving personalized recommendations that were a poor match based on their tastes and interests in 2008
Respondents were US adult internet users, 95% of whom have made at least one online purchase within the past year, who were distributed across 4 age categories (18-24, 25-34, 35-49, 50+). They were 54% female and 46% male."