What are others in the industry paying attention to or integrating this year? There is a pretty big list and it is full of buzz words that a lot of people will use but will they actually put them into practical use?
|
Buzz Words Or Trends Considered Most Important (% of Top-Box, "Very Important") |
|
Rank |
Trend |
% Very Important |
|
1 |
Customer Satisfaction |
79% |
|
2 |
Customer Retention |
76% |
|
3 |
Marketing ROI |
65% |
|
4 |
Brand Loyalty |
61% |
|
5 |
Segmentation |
61% |
|
6 |
Quality |
56% |
|
7 |
SEO (Search Engine Optimization) |
48% |
|
8 |
Competitive Intelligence |
43% |
|
9 |
Data Mining |
43% |
|
10 |
Lead Generation |
43% |
|
11 |
Word of Mouth |
42% |
|
12 |
Alternative Energy |
41% |
|
13 |
Mobile Communications |
40% |
|
14 |
Electronic Media |
40% |
|
15 |
Green Marketing |
40% |
|
16 |
E-commerce |
39% |
|
17 |
Globalization |
39% |
|
18 |
Experiential/Emotive branding |
38% |
|
19 |
SNS (Social Network Sites) |
37% |
|
20 |
Multicultural |
36% |
|
Source: MENG & Anderson Analytics, January 2009 |
Taking this one step farther, what buzz words are Marketing Professionals tired of?
|
Top 10 Buzzwords Tired of Hearing (% of Respondents) |
|
Rank |
Buzzword |
2009 Report |
2008 Report |
|
1 |
Web 2.0 |
19.4% |
9.1% |
|
2 |
Social Networking |
12.2% |
6.0% |
|
3 |
Social Media |
11.3% |
0.8% |
|
4 |
Blog |
7.9% |
0.0% |
|
5 |
Viral Marketing |
6.2% |
6.3% |
|
6 |
Synergy |
5.8% |
5.6% |
|
7 |
Branding |
5.1% |
3.2% |
|
8 |
ROI |
4.9% |
4.8% |
|
9 |
Green |
4.9% |
0.0% |
|
10 |
SEO |
3.8% |
1.8% |
|
Source: MENG & Anderson Analytics, January 2009 |
I thought is was interesting that ROI was third on the list of buzz words or strategies yet it was #8 on the list of "tired" terms. I think a lot of people talk ROI but until you can truly show your clients how to gather, track, and measure ROI than it is just a tired buzz word. Once you qualify and quantify the results of your solutions to them it becomes tangible and you become part of the sustaining resources that make up their business.