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Jan 24, 2009 by Mark MaierA few years ago when I was the General and Sales Manager at KSRV in Ontario, Oregon, Sean Luce gave me a Christmas gift that kept on giving. It was the book "Good To Great" and it still is on top of charts as a must read for Sales, Marketing, and General Management......
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One Business Book Of All Time Recommended To Fellow Marketers (Ranked by % of Respondents Naming) |
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2009 Report Rank |
Book Title |
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1 |
Good to Great |
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2 |
Positioning |
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3 |
The Tipping Point |
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4 |
The 7 Habits of Highly Effective People |
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5 |
The World is Flat |
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5 |
Marketing Management |
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7 |
Crossing the Chasm |
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8 |
Built to Last |
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8 |
In Search of Excellence |
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8 |
Competitive Strategy |
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8 |
Blue Ocean Strategy |
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12 |
The Discipline of Market Leaders |
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13 |
The One Minute Manager |
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13 |
Competitive Advantage/Strategy |
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15 |
Execution |
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Source: MENG & Anderson Analytics, January 2009 |
Give yourself or your staff the gift of these books, it will pay dividends. I still have my copy of Good to Great, it's worn, well read, marked up, and dog eared on the pages I keep going back to but it is still a gift that keeps on giving.
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