Broadcast Media Sales and Management Training Blogs

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How To Sell A 30-Share

Mar 6, 2000

You might not think that, in the age of Radio station fragmentation,there could exist a behemoth with market shares so high. Think again! They are out there, and they have the same challenges as any station at the bottom of the ratings. There are ...

To The RAB or Not to the RAB: When Should you send them?

Jan 24, 2000

How do you measure desire in salespeople? Before you make the investment in them, what characteristics do you look for? I have tossed and turned about this question many times, and the following letter broaches the subject once again. What would you ...
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