Broadcast Media Sales and Management Training Blogs

Luce Performance Group
 
Page 1 of 1291>>>

The Programmatic Study

Jun 14, 2017

Are the waters murky in the Programmatic Buying world?  That's the thought in a Forbes article that makes a case for a closer examination if you resell the services or recommend it for your clients... "Programmatic media is the automation ...

7 Online Takeaways

Jun 13, 2017

Online Marketing success can be measured a number of different ways and a recent Forbes article points us in the direction of 7 proven strategies as provided by Jayson DeMers... "The marketing world changes quickly, whether it’s from the emergence ...

Retailers Focussed On The Phone Ringing

Jun 12, 2017

Just as important to some businesses these days as the walk-in traffic was, the phone ringing is a critical piece of your marketing efforts...just as important as clicks or the other metrics touted for the last several years... "According to a new ...

Tips For Solid Video Creative

Jun 9, 2017

Knowing when to reinforce your brand or packaging so consumers know what they are looking for can be an important piece of your creative ideas according to MediaPost... "Branding is one of the three essential advertising elements that lead to in-market ...

Retailers On The Lookout For Mobile Shoppers

Jun 8, 2017

As marketing becomes more sophisticated and the techniques we use can help our clients target like never before, it seems that all eyes are turning to mobile because it is with us wherever we go and can connect as we search and shop closest to the point ...

Google Display Network Advertising For Your Clients Part 2

Jun 7, 2017

Yesterday was the Anniversary of D-Day and our blog post was kind of like the first wave of troops hitting the beaches, today, we build a beachhead with part 2 of our look at the Google Display Network from The Digital Marketer blog.... " The Display ...

Google Display Network Advertising For Your Clients Part 1

Jun 6, 2017

There are a lot of Newspaper, Radio and TV groups that are grappling with "Audience Extensions", a unique way of framing advertising on the Google Display Network that reaches more than just thier traditional or digital media campaigns do as ...

Customer Marketing

Jun 5, 2017

I think we have all seen the statistics that it is easier and cheaper to market to an existing customer than to gain a new one.  The Center For Media Research reports that Customer Marketing is a skill to not be forgotten by your clients... ...

Coupons and Millennials

Jun 2, 2017

I wouldn't have associated those two words together in a symbiotic business relationship, but MediaPost reports that the latest statistics do show that Millennials engage with coupon offers... "You’ve heard the stereotypes. Those youngsters ...

Facebook And Boomers

Jun 1, 2017

Do you think of younger demographics when you think of Facebook?  I think it is fair to say that some thoughts are that younger consumers are engaged with the media more than others...but you may want to analyze the numbers and the statistics when ...

TV Still Rules The Video Experience

May 31, 2017

Last month research came out about video viewing and shed a somewhat negative pall over TV.  MediaPost columnists dissected the data from that report and shed some light on how dominant TV actually is... "Nielsen just released its quarterly ...

7 Tools Jacobs Media Recommends

May 30, 2017

When Someone is at the top of the game, it is always good to heed the advice they give when asking about products they use to be more efficient and generate more sales.  Jacobs Media recently released their recommendations for must-have online tools, ...

Get Your Offers On Mobile

May 29, 2017

If you are delivering coupons or offers to just desktop traffic, you are really loosing out.  The Center For Media Research reports that Mobile usage and redemption far outpaces everything else... "2016 proved to be another blockbuster year ...

Facebook And Google Organic Audiences Shrinking

May 26, 2017

You have 25,000 more followers than you did last year yet your latest post only reached less than half of your total audience you should have created organically.  That is the new reality for Facebook and Google present brands as each ...

Finding the Influencers

May 25, 2017

A marketing ROI of 600%?  Having the right influencers push products or services can really move the needle on marketing lift and MediaPost reports that will be an ongoing concern... "According to Influencer Marketing: the good, the bad, and ...

Achieving Social Media Authenticity

May 24, 2017

Sounding real and true to consumers...authenticity, especially on Social Media is a skill that marketers need to hone their craft on according to MediaPost... "Whether it is a brand, professional sports league or media company there is a perpetual ...

Online Outpaces Brick And Mortar Growth But Not Sales

May 23, 2017

6 to 1.  That is the the ratio that Online Sales growth outpaced Brick and Mortar growth according to The Center For Media Research ... "According to the Internet Retailer Top 1000, from DigitalCommerce360, by Stefany Zaroban, online retail ...

Engaging On Social

May 22, 2017

How do various demographics engage with Social Media?... "According to The 2017 Sprout Social Index, compiled and released by Sprout Social, and conducted by Survata, an independent research firm in San Francisco, 1 in 10 messages actually ...

Texting Statistics

May 19, 2017

A reminder from The Center For Media Research that Texting campaigns are as vibrant as ever, especially when you consider the open rates of a text and the sheer number of smartphones in consumers hands... "According to Statista, U.S. mobile phone ...

Radio Formats Seeing A Surge This Year

May 18, 2017

News/Talk formats look like they haven't had the massive drop-off in listenership that usually hits in first quarter after an election... "According to Nielsen’s portable people meter (PPM) ratings, no matter which side of the political ...
Page 1 of 1291>>>