Broadcast Media Sales and Management Training Blogs

Luce Performance Group
 
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Digital Leads Ad Predictions in Growth While Others Lose Ground

Jun 17, 2013

Either you can believe the predictions that Media spends will be down this year or you can take the trend into your own hands and prove the prognosticators wrong... " According to a newly issued Pivotal report ad revenues will decline in the U.S. ...

Social Media Doesn't Matter

Jun 14, 2013

Now I have your attention, let's see the MediaPost article that it comes from... "“What?! How can that be? But we have shifted our entire marketing strategy to focus on social media! Are you saying we are wrong? Are you crazy?” Many ...

Bad Reviews Equal Good Business?

Jun 13, 2013

The title seems very misleading and unlogical but MediaPost reports that new research shows consumers want honesty in reviews, not 5 star lectures that aren't real... "When it comes to the products and services you provide, data reveals that ...

Borrell's New Report on Digital Sales Reps

Jun 12, 2013

Combined Terrestrial and Digital Sales staffs or Digital Only Sellers?  Big questions for the media industry but I believe the data doesn't lie in that companies with Digital Only sellers in their staff average 2.2 times more revenue than staffs ...

Prospecting Tool That WILL Make You Money Today!

Jun 11, 2013

For many, the toughest thing to do in sales is prospecting for new accounts. I have always said that referrals should be the number one prospecting tool. However, sales reps often fail to ask for referrals. I think satisfied clients can wrap up for a ...

Audience First

Jun 10, 2013

Technology has allowed us to look at audiences in a very different way then when I started in Radio back in the late 80's, especially digital audiences can be tracked and measured in very exciting ways.... "A recent report that describes a “Digital ...

Clients in Commercials?

Jun 7, 2013

ARIA Connect posted an article from Jeffrey Hedquist about your clients wanting to be in commercials, in it are some valuable lessons that you might want to keep in mind.... "What’s the easiest way to get a client on the air? Put them in the ...

Don't Repurpose Your TV Ad For Online Video

Jun 5, 2013

Some interesting advice from MediaPost about online video and what not to do with you TV production... " Mobile video consumption is only going to grow, especially as more apps and services such as Vine, NowThisNews, and others offer bite-sized video ...

What I Learned At The Missouri Broadcasters Convention

Jun 4, 2013

I learned about the Testicle Festival. More on that later. Don Hicks, the outgoing MBA Executive Director of 29 years, told me Friday night, "We wanted to have an NAB/RAB-type show on an MBA budget." Just so you know.the MBA pays full freight ...

Rebate or Instant Savings?

Jun 3, 2013

Your client is evaluating posting a mail in or online rebate for an upcoming sale or possibly doing an instant savings at the checkout stand as part of the offer, which will consumers prefer?  It depends on the price point but here is some interesting ...

Show-Me State Tour Photos May 31st and June 1st. Lake Ozark, Missouri

Jun 2, 2013

Photos are from Missouri Broadcasters Association annual convention at the Lake of the Ozarks, Missouri. Photos taken on May 31st and June 1st of Sean Luce seminar and after party on Saturday night.  ...
C'Mon baby...c'mon baby...come back on video player. Video player stuck on two videos. We overcame it...of course! June 1st, 2013 Missouri Broadcasters Association. This is how we roll Missouri! June 1st, 2013 Missouri Broadcasters Association.Right after the seminar. Springfield, Missouri TV reps. June 1st, 2013 Missouri Broadcasters Association. Right after my seminar with Springfield TV  reps! June 1st, 2013. Missouri Broadcasters Association. The only time I really had a chance to catch my breath. With sweet Melody outside the Four Seasons resort one hour after my seminar on a bench. Melody is a sales manager from Kansas City-my old stomping grounds. Melody and her team had to leave right after my seminar on Saturday. Great smile Melody! June 1st, 2013! Melody: Thank you for the compliments on my seminar! Great smile Shantel!Watch out! The Missouri Tiger! Shantel from Columbia, Missouri radio. My group! I'm so proud of you Ozark Radio Network-West Plains, Missouri! Harlin and his wife Shirley along with Brett and his sister Ashley. Congratulations to Jim Lambert who won the Public Service award. Brett commercial category and Harlin for promotions category. Missouri Broadcasters Association June 1st, 2013. Lake of the Ozarks, Missouri. Photo take n at after party in Valencia Room at The Lodge of the Four Seasons.
Ah...CNA Stacy! From Columbia, Missouri radio. With Jeff Schmidt from Cumulus in Wisconsin. May 31st, 2013. Jeff is one of the best sales managers around. Period. I've known Jeff since running days at Midwest Family in 1992. Standing next to Chris Lytle's easel. I'm not sure I've ever laughed so hard. You rock Whitney!June 1st, 2013 Marabella B after party for Missouri Broadcasters Association. Finally...Whitney looks in the camera!June 1st at after party in Marabella B. Look in the camera Whitney! I just couldn't hardly ever get her to look in the camera! With Whitney and Josh. Morning show from Columbia, Missouri. They just won the award for top DJ in Missouri medium market. Josh...is guarding the women. When he first saw me 50 feet away...he cordoned off Whitney to protect her from me. Stand down Josh...it's okay. I don't touch. Josh is a hell of a salesmen also. With Jeff!With Jeff Schmidt from Wisconsin. You're the best Jeff!
This is how you do it!If you leave my seminar... I just wanted  some more water really. :)My assistant-Kelley Foust from Joplin, Missouri TV. Kelly took over 100 photos in  3 hours from every direction possible. Kelley also was in charge of the handouts. Kelley: You made a difference! Thank you so much for your help. SeanHaving fun with the audience in Missouri! June 1st, 2013. The washrooms are over there. I'm turning off my mic now! Ha!Shantel from Columbia, Missouri radio. AKA...The Ripper. She left me speechless in the seminar!Let's have some fun!Mark tells his most famous moment as a sales rep at the Missouri Broadcasters Association convention June 1st 2013.
CNA Stacy from Columbia, Missouri radio. I'm dialed in on Stacy. Stacy knows how to do a customer needs analysis. Thank you Stacy for your participation on June 1st.Missouri Broadcasters Association June 1st, 2013This is how we roll St, Louis!This is how you catch the football in Nebraska! Ha! I was also taught how to catch the football at the University of Missouri football camp in the summer of 1978. Warren Powers and the University of Missouri sent a request to a small kid from Lincoln Southeast in Lincoln, Nebraska to attend their football camp that summer.

Great News For Brick & Mortar Stores

May 31, 2013

WIth all the hype about online stores and the ability to purchase almost anything on the net, The Center for Media Research post and interesting bit of research that highlights the need for traditional retail outlets to meet consumer preferences.... ...

Industry Predictions

May 30, 2013

If I asked you to put your predictions for the Advertising and Marketing Industry for the next 10 years down on paper, what would those predictions be? New revenue streams? Changes in ad content? Creative changes? Consumer expectations? Everyone has a ...

Search Rankings and Samsung Galaxy S4 Review

May 30, 2013

Search Rankings Any website that gets the majority of their traffic from search engines ( Google, Yahoo, Bing ), can be almost destroyed overnight by a simple change in search Engine Algorithms. Google who is the undisbuted leader in search, last year ...

To Reduce Turnover, Know What Causes It

May 30, 2013

 In most ways, the general manager at a top media firm, Robert, managed his people well. He told his managers what he expected and gave them freedom to do their jobs the way they saw fit. He kept his door open most of the time and willingly discussed ...

3 Video Advertising Tips

May 29, 2013

According to MediaPost, Direct Marketing can lend Video Advertising some insight into marketing success... " Using pre-roll video advertising across devices provides an unprecedented opportunity for marketers. By combining the creative control and ...

Mobile Spending To Almost Double In Two Years

May 28, 2013

If you want to be on the crest of the spending wave for Mobile, you need to get your strategy and channel partners set up now to take advantage of the rush that will take place over the next two years... ...

Riverside San Bernardino, California. May 23rd, 2013

May 24, 2013

Photos from the road ...
Hibernation is over in the Inland Empire of So. California Riverside market. New KCAL KOLA combo sales force on May 23rd, 2013. Murderer's Row. Hilton Hotel. San Bernardino, California. Just missing one.Hilton Hotel. San Bernardino, California. May 23rd, 2013. Best sales force in California.Curtis and Jessica.Jessica and Hend.Doug and Glenn.Jeff Parke. Radio Ink General Manager of the Year. Prepping to take his staff on a new course...and eat his breakfast!Asher texting Toronto.With Shane and Robert.
With Asher and Shane.
With Doug and Glenn.With Jessica and Hend.With Leanna. My pillars of strength. Tony and Rod. Twin Towers of Power.The road bags of swag.
Curtis and Leanna. The Twin Towers.
What's this? Sean's traveling companions. Making the KCAL and KOLA market trip in May of 2013.At lunch. Hilton Hotel. May 23rd, 2013.
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