Broadcast Media Sales and Management Training Blogs

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Facebook Ad Fixes

Jan 18, 2019

Social Media Marketing was kind enough to take a look at 5 common mistakes people make when building a Facebook Campaign and what they share can even help the most astute media buyer avoid some issues... "   #1: You’re Bidding Against ...

Three Guidelines For Metrics

Jan 17, 2019

" Finding Metrics That Matter" is the title of the latest from MediaPost that places a focus on 3 Key Performance Indicators.  When I read this I immediately thought of Average Sale and Lifetime Customer Value relating to the bottom ...

Great Promotion Poor Execution

Jan 16, 2019

Have you ever seen a great promotional offer only to be disappointed in what effort it takes you to obtain it.  Marketer Jo Stone gives us the following case study in what not to do if you are using Apps to engage leads and customers... "I've ...

Digital Design Tool

Jan 15, 2019

I have talked to you before about services like Affinity or web applications like Bannersnack or AdReady for the creation of Digital Display ads but another player on that market is easy to use and has a lot of utility.  Social Media Marketing ...

2019 Mom Marketing

Jan 14, 2019

If you have clients that want to target Mom's in 2019, Here is th eintel from MediaPost that can make the iofferece... " 1)    Acknowledge that 2019 is the Year of the Gen Z mom. The Generation Z woman will turn 26 years old in ...

Predictions For Video In 2019

Jan 11, 2019

MediaPost just uploaded a list of Video predictions for 2019.  It will be interesting to look back at this time next year and see how right or wrong they are... " Cord-Cutting “Expect 2019 pay TV losses to continue at a similar pace ...

Commercials Are Not The Issue

Jan 10, 2019

It doesn't matter if you are talking about Digital Display, Social Media Video or Display, Radio or TV, the commercial units are typically not the problem and MediaPost columnist Robert Aksman penned a piece explaining why... "Music is my analogy ...

Why A Mobile Presence And Online Reputation Are Important

Jan 9, 2019

The Center For Media Research posted survey information from consumers over the Holidays that searched "near me" style of content for restuarants and stores and uncovered some interesting facts like nearly 30% of consumers left a review... ...

Email Is Far From Dead

Jan 8, 2019

It is truly the currency of Earned Media.  Email has been around long enough that you realize if other mediums went up in smoke tomorrow, Email would still be around.  Wishpond was nice enough to take a look at their highest performing A/B ...

The Radio And Facebook Campaign Combination Works Great For Quick Serve Restaurants

Jan 7, 2019

MediaPost reports that there are several verticals that are pretty efficient but the combination integrated media campaign of Audio and Social is the top performer... • QSR marketer advertisements do better than average vs. other categories of marketers ...

The Value Of A New Customer

Jan 4, 2019

At Luce Performance Group, our ROII (Return On Interactive Investment) and EFS (Equation For Success ROI Generator) tools have included Lifetime Customer Value from thier inception as it creates the total average sale value.  MediaPost reports on ...

The Top 10 Marketing Stories of 2018

Jan 3, 2019

Stories that led to engagement and pure traffic are part of MediaPost's top 10 of 2018... " Brrring, Ring, It's Amazon Calling; Here's A Billion For Your Company Feb. 28 Less than five years ago, Jamie Siminoff  couldn’t get ...

The State Of Media

Jan 2, 2019

Reallocation of revenue and mixed news about traditional media can lead to doubt when talking wih clients but The Center For Media Research has a great post to share with your clients..  People are spending more time with media than ever before, ...

No One Sees Or Hears My Ad

Dec 31, 2018

The number one objection I hear from media customers is, "I haven't had anyone see or hear my ad." The previous number one objection was, "That's too much money." The media that retailers use for their marketing has shifted ...

Avoiding The 8 Sins of Media Sales

Dec 28, 2018

Most of us know what it takes to make the sale. However, many times we find ourselves flabbergasted when we lose the sale or don't get the reorder. There are thousands of reasons customers get upset with us. When you draw the line in the sand, the ...

Just Say No To Bad Sales Tactics

Dec 27, 2018

Listed below are the still-too-common mistakes made by sales reps that I work with around the world. This list can serve as a reminder for veteran sales reps and an initiation for new hires. Sales managers can cover this material in their next sales ...

40 tips to close more sales

Dec 26, 2018

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5 Steps to Becoming a World Class Sales Manager

Dec 24, 2018

Sales managers, how should you be spending your time, and what should be your priorities? Here are how and where your priorities should lie. 1. Planning: (20%) The average manager spends too little time thinking about the future. You should have weekly, ...

Waterman Vs. Parker A Streetfighter's Advice For Sales Managers

Dec 21, 2018

It sounds like a court case, but it's about sales management and common sense. Several years ago, I was fortunate to spend time on a flight to California with sales rep Denise Bianco, 2002 Luce Performance Group Rising Star of the Year and finalist ...

What's Really Changed? Radio Station Management, Then And Now

Dec 20, 2018

I've now been in radio for 32 of its 100 years. In a 2006 interview with a state broadcast association, I discussed the changes I've witnessed in radio station management during my tenure in the industry (note how these still have relevance ...
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