Broadcast Media Sales and Management Training Blogs

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The Rural 20

Apr 28, 2017

The 20 refers to the 20% of Americans who live in Rural areas according to the Census Bureau.  MediaPost reports that marketing in Urban verses Rural populations needs to be different.., "While more than 80% of Americans live in Urban cities, ...

Shopping Cart Abondonment

Apr 27, 2017

No, not the kind you swerve around at your local grocery store, the online shopping carts that get "abandoned" when someone looks and compares products but doesn't make a purchase.  The Center For Media Research reports that marketers ...

Sales Quotes

Apr 26, 2017

Gordon Tredghold posted "43 Thoughts On Sales" with some of the most famous pronouncements on the trade in Inc. Magazine .... To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business. - Harvey Mackay ...

Using Top Benefits In Your Headlines Part Of Facebook Tips

Apr 25, 2017

The Center For Media Research posted the latest Facebook Ad tips to utilize in your next campaign... " The basic rules for successful Facebook advertising, according to the report, are: Use a benefit-driven headline Use only CTAs that resonate with ...

Ads Google Considering Developing A Blocker For

Apr 24, 2017

Google, the King of digital ad delivery, is considering developing a blocker for Chrome and Microsoft Edge that eliminates certain ads that consumers have voiced displeasure over (interesting to note that in my sales experience, interstitial ads and ...

Mobile Click To Open Email Rates Encroaching On Desktop

Apr 21, 2017

The Center For Media Research reports that consumers are opening their Emails on their phones at an ever increasing rate... "According to data contained in a recent quarterly study by Yesmail Interactive and reported by the Marketing Charts staff, ...

Marketing Funds That Should See An Increase This Year.

Apr 20, 2017

MediaPost reports that stores are looking at increasing Marketing budgets after results drive the decision... "In its latest survey of CFOs of some of the country’s largest retailers, BDO says 62% are increasing marketing and ad budgets this ...

Mobile Prodigies

Apr 19, 2017

The term crosses two demographics and MediaPost reports that they are hyper-critical of digital creative relevance... "Mobile Prodigies tell marketers they are constantly weighing the benefits of sharing their personal data — and that ...

Disney's TV ROI Case Study

Apr 18, 2017

MediaPost reports that Disney recently completed a comprehensive ROI study that yielded some in-depth insights... "Disney/ABC Television Group wanted to know more about the ROI of TV advertising. But it realized that people no longer watch TV only ...

Customer Surveys Equal Sales

Apr 17, 2017

Do you think a simple customer survey can result in tangible returns? MediaPost reports that there are several ways to turn that survey into sales... "Many follow-up customer surveys are just a drag but it doesn’t have to be that way. We spoke ...

The ROI Of Hispanic TV

Apr 14, 2017

The Center For Media Research has posted the latest on TV ROI and Hispanic TV is outpacing it's English Counterparts... "Nielsen reports that brand owners are no stranger to the rapidly growing U.S. Hispanic market. With a population of 57 million ...

Boomers Influencing Big Purchases

Apr 13, 2017

They are often the decision maker and they are a Baby-Boomer according to  MediaPost... " For too long, business-to-business marketers have been relying on the same old trope when it comes to identifying the drivers of tech purchases in the ...

New Facebook Tools

Apr 12, 2017

If you haven't seen them yet, Facebook has set out a new grouping of tools meant to help you and your clients know when a post is going viral or which copy is working best or what other networks are performing well with the same content... "Like ...

Updated Click Through Rates

Apr 11, 2017

An LPG Client recently requested some help dealing with some objections from local clients that they were trying to sell onto their local websites and the clients were claiming that they didn't need a local site as they can access it by Google AdWords ...

The Battle For Attention

Apr 10, 2017

                                       All Access recently posted an article from Lori Lewis from Cumulus/Westwood One who makes the point that every ...

What Millennials Want Brands To Know About Social Advertising

Apr 7, 2017

Have you ever wished you could read the minds of your target demographics?  Everyone does and some recent insight from MediaPost gives us a look at how Millennials think about Social Media and what some deem as intrusion of advertisements... "Social ...

Just Being Local Is Not Enough Part II

Apr 6, 2017

Last month we touched on being "local" has different meanings depending on the medium and the perception of the beholder.  As a media property, you may think you are local but your audience may see right through your efforts as being contrived ...

Your Online Community

Apr 5, 2017

If your clients have a Facebook presence, Pinterest Following, Text club, Email Blast or a Website audience, they have an online community by definition.  Is it worth the effort?  A couple of days ago we discussed Social Media Attribution which ...

Easter Spend Predictions

Apr 4, 2017

If you have clients that see Easter related business but haven't seen annual upticks, The Center For Media Research reports that this year things should be different... "According to the National Retail Federation annual survey, conducted by ...

Social Media Attribution And Tracking

Apr 3, 2017

Hannapin recently produced a post outlining Social Media Attribution stating that it is pretty easy to overlook the influence Social Media ultimately has on the buying cycle.  They used an example in the Beauty and Fitness vertical that shows a ...
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