Broadcast Media Sales and Management Training Blogs

Luce Performance Group
 
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The Equivalent Of 64 Super Bowls

Apr 20, 2018

If your property serves the Hispanic marketplace or sports fans in general, you won't be surprised at MediaPost reporting that the World Cup is equivalent to 64 Super Bowl games when it comes to audience... "Each World Cup match  viewership ...

Consumers Spending Over 3 Hours A Day With TV

Apr 19, 2018

MediaPost recently released information about TV viewership and trends shaping up in the On-Demand TV arena... "On-demand TV -- when you want it TV -- sounds like a growing place we increasingly want to be. Hello Netflix, Hulu, YouTube, and the ...

The Millennial Guy - A Case Study

Apr 18, 2018

When MediaPost stated, "What It Means To Be A Millennial Guy" this week, I wondered what the research would show as a big difference to Millennial females...   "In combination with the changing nature of the Millennial ...

The Lack Of A Talent Pool

Apr 17, 2018

Jacob's Media released " Where Are Radio's Green Banana's ?" this week, an article aimed at pointing out that new talent needs to be developed in every sector of the media business... "if you attended  Coachella  this ...

New Revenue Stream Launch Tips

Apr 16, 2018

MediaPost recently released an article titled " Tease The Prospects" all about new product launches.  They state that sometimes the success of a business is dependant upon how well you launch a new product or revenue stream... Save As ...

It's Trade School & Tech College Recruiting Time

Apr 13, 2018

Technical colleges or trade schools are starting to see a resurgence in enrollment according to MediaPost, they state Teens Turn To Trades To Turn A Dollar ... "Today’s trend-setting teens are ditching the debt load of a four-year college ...

The Most Important Daypart...It May Not Be What You Think.

Apr 12, 2018

Jacobs Media released some very interesting information this week on dayparts for Radio stations and how valuable each is for advertisers and the results go against some traditional thoughts... "Whether you’re in radio in Lansing, Lubbock, ...

Promotional Item Spending On The Rise

Apr 11, 2018

The next time you look at a media property pen, hat, T-shirt or thumb drive, know that spending to get impressions with merchandise is on the rise... The U.S. market for promotional products -- tchotchkes used by marketers to promote their brand or ...

Who Is Ordering Those Display Ads?

Apr 10, 2018

Recent MediaPost information shed some light on how Display Ads are getting placed... Two-thirds of all traffic to websites linked from a tweet emanates from a bot, according to findings of an exhaustive computational analysis released this morning ...

Employee Perk Insights

Apr 9, 2018

What do employees really want in the way of perks, bonuses, and incentives?  It's not what you would think according to The Center For Media Research... According to customer loyalty firm Xexec, published by Incentive from writer Matt Alderton, ...

A Prime Target

Apr 6, 2018

When discussing target audiences with your clients, do affluential consumers enter into that conversation?  They should, as MediaPost reports, they really can move the sales needle in key metrics... Affluencers, a powerful grouping of Affluent ...

Engage Influencers

Apr 5, 2018

Influencers. Individuals who have a large enough audience that they can sway public opinion or buying trends for or against a cause, brand, or even medium.  MediaPost reports that using influencers or engaging them can mean big dollars...   ...

Share Of Voice Vs Share Of Heart

Apr 4, 2018

We have all heard of Share Of Voice but have we embraced the concept of Share Of Heart?  Successful marketers into Hispanic consumers understand and utilize practices that evoke a Share Of Heart in their everyday practices.  MediaPost reports ...

A Fair Wage For Ad Attention

Apr 3, 2018

What is it worth for you to pay attention?  To pay attention to advertisements?  For people outside the media business, that question probably has a different answer than it does for you or me as MediaPost explains... The bad news is that ...

Do You Share A Desire For Results?

Apr 2, 2018

A recent MediaPost article stated that "Marketers Find Programmatic Measurement "Very Challenging", Blame Agencies".  At Luce Performance Group, we use the ROII Generator formula to help manage expectations, determine ROI, and ...

Broadcast Solution From Jacobs Media

Mar 30, 2018

Fred Jacobs is one of the experts in Broadcast that when he speaks, people listen.  His recent post about "The ONE Thing Broadcast Radio Can Do To Ensure A Healthy Future" is something to take notice of... "To ensure a happy, prosperous ...

The Vertical Leap

Mar 29, 2018

This isn't a Basketball or High Jumping article, new verticals for your business are serious business.  In the last year the media company I work with has entered several new verticals.  Some of these have come with immense roll-out plans, ...

Result Reporting Issues

Mar 28, 2018

We have clients all the time ask about our dashboards for advertising results on our web property and the programmatic platform we use as well.  I feel very fortunate as we use Doubleclick, that provides easy to understand reports and our Simpli.fi ...

Creating Brand Advocates

Mar 27, 2018

Ever wondered how to get Millennials and Generation Z consumers to love what your clients offer?  MediaPost reports that research offers some insight into how to create love with brands... "As this youngest generation has only recently started ...

Facebook Problems

Mar 26, 2018

Jacob's Media Seth Resler shared his thoughts on Facebook and the problems with data breaches on the service... If you’ve been following the news, you know Facebook is facing huge problems and even bigger questions at the moment. In the wake ...
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