Jun 17, 2013
Either you can believe the predictions that Media spends will be down this year or you can take the trend into your own hands and prove the prognosticators wrong... " According to a newly issued Pivotal report ad revenues will decline in the U.S. ...
Jun 14, 2013
Now I have your attention, let's see the MediaPost article that it comes from... "“What?! How can that be? But we have shifted our entire marketing strategy to focus on social media! Are you saying we are wrong? Are you crazy?” Many ...
Jun 13, 2013
The title seems very misleading and unlogical but MediaPost reports that new research shows consumers want honesty in reviews, not 5 star lectures that aren't real... "When it comes to the products and services you provide, data reveals that ...
Jun 12, 2013
Combined Terrestrial and Digital Sales staffs or Digital Only Sellers? Big questions for the media industry but I believe the data doesn't lie in that companies with Digital Only sellers in their staff average 2.2 times more revenue than staffs ...
Jun 11, 2013
For many, the toughest thing to do in sales is prospecting for new accounts. I have always said that referrals should be the number one prospecting tool. However, sales reps often fail to ask for referrals. I think satisfied clients can wrap up for a ...
Jun 10, 2013
Technology has allowed us to look at audiences in a very different way then when I started in Radio back in the late 80's, especially digital audiences can be tracked and measured in very exciting ways.... "A recent report that describes a “Digital ...
Jun 7, 2013
ARIA Connect posted an article from Jeffrey Hedquist about your clients wanting to be in commercials, in it are some valuable lessons that you might want to keep in mind.... "What’s the easiest way to get a client on the air? Put them in the ...
Jun 5, 2013
Some interesting advice from MediaPost about online video and what not to do with you TV production... " Mobile video consumption is only going to grow, especially as more apps and services such as Vine, NowThisNews, and others offer bite-sized video ...
Jun 4, 2013
I learned about the Testicle Festival. More on that later. Don Hicks, the outgoing MBA Executive Director of 29 years, told me Friday night, "We wanted to have an NAB/RAB-type show on an MBA budget." Just so you know.the MBA pays full freight ...
Jun 3, 2013
Your client is evaluating posting a mail in or online rebate for an upcoming sale or possibly doing an instant savings at the checkout stand as part of the offer, which will consumers prefer? It depends on the price point but here is some interesting ...
Jun 2, 2013
Photos are from Missouri Broadcasters Association annual convention at the Lake of the Ozarks, Missouri. Photos taken on May 31st and June 1st of Sean Luce seminar and after party on Saturday night. ...
May 31, 2013
WIth all the hype about online stores and the ability to purchase almost anything on the net, The Center for Media Research post and interesting bit of research that highlights the need for traditional retail outlets to meet consumer preferences.... ...
May 30, 2013
If I asked you to put your predictions for the Advertising and Marketing Industry for the next 10 years down on paper, what would those predictions be? New revenue streams? Changes in ad content? Creative changes? Consumer expectations? Everyone has a ...
May 30, 2013
Search Rankings Any website that gets the majority of their traffic from search engines ( Google, Yahoo, Bing ), can be almost destroyed overnight by a simple change in search Engine Algorithms. Google who is the undisbuted leader in search, last year ...
May 30, 2013
In most ways, the general manager at a top media firm, Robert, managed his people well. He told his managers what he expected and gave them freedom to do their jobs the way they saw fit. He kept his door open most of the time and willingly discussed ...
May 29, 2013
According to MediaPost, Direct Marketing can lend Video Advertising some insight into marketing success... " Using pre-roll video advertising across devices provides an unprecedented opportunity for marketers. By combining the creative control and ...
May 28, 2013
If you want to be on the crest of the spending wave for Mobile, you need to get your strategy and channel partners set up now to take advantage of the rush that will take place over the next two years... ...
May 24, 2013
Photos from the road ...