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Changes With Coupons

Feb 23, 2018

When is the last time you used a coupon?  Was it paper or digital?  The Center For Media Research reports that the growth is in Digital coupons...   Shopper research by Inmar found that 53% of shoppers prefer digital-only coupons. This ...

Digital Platforms That Will Emerge Through 2018

Feb 22, 2018

Do you have a platform or tactic that you love and it seems to still be a secret?  The Center For Media Research posted " Digital Tactics To Love " from MDG Advertising this week and here are the highlights...   Fast-Loading Mobile ...

Where Will Facebook Be At The End Of 2018?

Feb 20, 2018

Tara Johnson from CPC Strategies has released the predictions of the 2018 Expert Roundtable with Facebook and what it can mean for your clients... "For advertisers, Facebook evolved a lot this year. In 2017, the site released countless ...

Marketing Performance

Feb 19, 2018

What do your clients expect from thier Marketing efforts?  The Center For Media Research gives us some great insight from the latest report... " Top B2B Demand Generation Priorities in 2018 Focusing on lead quality vs. lead quantity 73% ...

The Trend For Digital Advertising

Feb 16, 2018

MediaPost commentator Jack Loechner posted the latest Digital Trends  and some of the results were pretty shocking.  It seems for the amount of data we have available, we are only using a small portion to help our clients market to customers... ...

Amazon Is Not Your Worry

Feb 15, 2018

So who are you going to believe, an industry expert or the voice in your head telling you that you do have to compete with Amazon or the game is over?  MediaPost released an article that you should definately share with your clients that are feelilng ...

Not A Happy Valentine For Facebook

Feb 14, 2018

New research released on MediaPost yesterday backs up the contention that a lot of people have had recently: younger generations are moving away from Facebook... "This year, in fact, less than half of U.S. internet consumers ages 12-to-17 will use ...

The Bridge Between Experiences In-Store And In Social Media

Feb 13, 2018

The Forbes Agency Council recently posted  "15 Ways To Bridge The Gap Between Social Media And In-Store Experiences" .  Great read and great advice for your clients who are active on Social Media and are seeing a disconnect once consumers ...

Luxury Marketing Is Back

Feb 12, 2018

When the recession hit, luxury marketing slowed to a standstill as economic indicators pushed marketers to put campaigns on the backburners until things improved.  That time has come to turn it back on according to MediaPost... "It has ...

Gen Z Insights From Retail

Feb 9, 2018

Happened upon an article on LinkedIn titled "Generation Z - What Can Retail Tell Us About The Future Of The Workplace".  Very interesting read and perspective. Kelly Darby makes it clear not to lump this generation in with Millennials... ...

Truth Is The Trend

Feb 8, 2018

Fake News.  That phenomenon plus years of conspiracty theories and general mistrust have led consumers to look for something more in brands, companies and relationships according to MediaPost... "A recent study by Viacom Velocity shows that ...

Is Pinterest Right For Your Clients?

Feb 7, 2018

It is much more than just a craft site.  Pinterest has been touted by branding and retail experts as an important part of most online commerce efforts and MediaPost explains why... "Pinterest’s unique capabilities as a social shopping ...

How The Ads Scored For The Super Bowl

Feb 6, 2018

You could probably guess which ads did the best during Super Bowl weekend this year with the big surprise coming from Tide... " Except for heartbroken New England Patriot fans, Super Bowl LII delivered in all the ways that mattered: A close match-up, ...

It's Time For The Grammy's To Rock

Feb 5, 2018

Last week was the Grammy's and if you are a fan of Rock, it was absent.  Jacobs Media's Fred Jacobs gave an interesting read on what is happening with the genre... Maybe the Grammys first went off the rails back in 1989, the first year ...

The 7 Day Email Campaign For New Leads

Feb 2, 2018

 So you got a lead with an opted-in email address.  What now?  Here is a 7 step system to following up with new leads and building your community with some smart email tactics... "Connecting with your email audience lives or dies ...

Call To Action Cheat Sheet

Feb 1, 2018

Have you ever just drawn a blank when your trying to think of an effective Call To Action for your Banner Ad, TV or Radio Commercial or Facebook Ad?  Digital Sumo's Gauher Chaudry has 21 quick ideas to complete your ad sets... "Motivation ...

Great News For Publishers From Facebook This Week

Jan 31, 2018

If you get a lot of referral traffic from Facebook onto your news and community web portal, Tuesday's release from Facebook brought a smile to your face... "As part of its ongoing push for more “meaningful” content, Facebook ...

NewTV Under Meg Whitman

Jan 30, 2018

The Former Hewlett Packard Enterprise CEO is now at the helm of what analysts are speculating to be the new disruptor in mobile video according to MediaPost... "The catch, of course, is that this content will be mobile-first, shorter in length and ...

New Google Chrome Update To Hit Wednesday

Jan 29, 2018

This week will see some changes in what online viewers will see when using Google Chrome, especially on the advertising front... "The latest version of Google Chrome with autoplay and ad blocker became available through Google Play on Wednesday ...

Google AdSense Native Ads Changing

Jan 26, 2018

If you have clients that are utilizing Google's Native AdSense marketing, MediaPost reports you need to be aware of several changes... "Machine learning and electronic payments are high on Google's list of changes for AdSense this month. ...
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