The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Feb 28, 2009
Getting permission to send your audience marketing e-mails and touching on products or services they are researching yields great results according to Epsilon's " Study: E-Mail Strengthens Brand Image, Generates Sales ".... "A full 56% of recipients of ...
Feb 27, 2009
I ran into a commentary on the " Better Ways To Do More With Less " from MediaPosts Metrics Insider, Pat LaPointe gives us repeating themes that we or our clients can adapt to management trends.... " First, the "best" clearly define what "doing more with ...
Feb 26, 2009
The answer to that question is that " Online Consumers Open To Ads In Evening " as reported by MediaPost from an Internet Advertising Bureau and Lightspeed Research project....
" According to the research, conducted among online U.K. consumers, ...
Feb 25, 2009
It really is no surprise that having a great offer or promotion will effect sales. How good the offer is can really change the place a consumer is at in the Buyers Awareness Cycle moving them from consideration to purchase in a relatively short period ...
Feb 24, 2009
Advertising Age has been filled recently with some top notch research like the answer to the question " Guess Which Medium Is As Effective As Ever: TV ".... "A seven-figure ethnographic study due to be released next month by the Nielsen Co.-funded Council ...
Feb 23, 2009
I've mentioned the past few days that Luce Performance Group and Castanet.net are in the midst of testing a formula to measure the Return on Interactive Investment and if you caught the latest from Advertising Age , they state " Why The Click Is The Wrong ...
Feb 23, 2009
Or a better question for sales reps, "Who is still buying advertising during a recession?". Its no rumor that companies have drastically reduced their advertising budgets. Many publishers had the auto industry as their meat and potatoes, but now with ...
Feb 22, 2009
Interesting that the proliferation of new media has brought with it statements that traditional media is dead or dying, I don't agree because I know how to determine the Return on Investement for traditional media while new media is still determining ...
Feb 21, 2009
For those of us that look at the Buyers Awareness Cycle and understand consumer behavior, the chart above is not a big surprise. A vehicle warrants in-person visits to the dealership but it also warrants research, especially online as the statistic ...
Feb 20, 2009
Today Sean shared with me a letter from one of our properties asking about typical e-mail marketing metrics. I found some fairly interesting statistics about what you can expect when you send out an e-mail, depending upon if it is business to business ...
Feb 19, 2009
With all the negative press about declining revenues, layoffs, and relevancy, it was great to see " Radio: Wave Of The Future " from Caroline Krediet of MediaPost. I think that sometimes we get so involved in our own industry and listening to so-called ...
Feb 18, 2009
In my position I have an interesting view of the world. I don't get out much, except for going to the gym. Most of my days are spent online working on my client's websites, and keeping up on new technologies. I am part programmer, part artist, and part ...
Feb 18, 2009
This came across my inbox today from Sean, who had it forwarded to him from Robert Topping at KOLA FM in Riverside, California.... " General Mills reports increased sales, marketing boost General Mills, which markets such well-known food brands as Cheerios, ...
Feb 17, 2009
Great question for Radio, Television, and Interactive properties looking to serve this growing population that is also growing in market influence. Luckily The Center For Media Research has given us some insight into the market with research titled " ...
Feb 16, 2009
Do you have a client that talks about doing consumer research inside their business? Or do you want to do research on your clients or industry sectors but are afraid of the price tag? An article from Dianne Admire in MediaPosts Marketing Daily entitled ...
Feb 15, 2009
Generations Explained
Generation
Birth Years
Ages in 2009
% Of Total Adult Population
% Of Internet-Using Population
Gen Y (Millennials)
1977-1990
18-32
26%
30%
...
Feb 14, 2009
In the last week we had questions come in from some of the properties we consult about event marketing and sponsorship as properties look to expand value offerings to clients. Brandweek published " Event Marketings Importance Increasing " which sheds ...
Feb 13, 2009
There has been a change over the last several years in the process consumers go through seeking top of mind solutions to everyday problems. Let's say you blow a tire on your car and it bends the rim making it impossible for you to change the tire yourself, ...
Feb 12, 2009
Happened across a blog from Richard Garner on " How Local TV News Websites Can Become Relevant " and as I read it, the tips found in his blog translate into any web property. I don't like to quote articles word for word but this is one of the exceptions ...
Feb 11, 2009
Yesterday we talked about justifying marketing dollars and how you need to show the beans to the bean counters, today what about all of the outlying areas beyond marketing that could also see budget cuts. Online Metrics Insider titles their suggestions ...
≡
