Broadcast Media Sales and Management Training Blogs

Luce Performance Group
 

Motivational Video #2 (Along Came Polly)

Aug 21, 2019

  Click Here to Upgrade your Flash Player Along Came Polly ...

Motivational Video #1 (212)

Aug 20, 2019

  Click Here to Upgrade your Flash Player 212 Degrees ...

Buyer Awareness Cycle Top 40

Aug 19, 2019

LPG Research has compiled the Buyer Awareness Cycle Top 40 PRODUCT/SERVICE TIME/MONTHS Aesthetic Enhancements (Major) 7.3 Appliances (Over $500) 3.2 Auto New Domestic 4.1 Auto New Foreign 4.4 Auto Used Domestic 2.2 Auto Used Foreign 2.9 Bedding ...

Website Myths Debunked

Aug 16, 2019

There are tons of ways to increase the traffic to your website, though many people look for the get rich quick schemes that will yield them lots of traffic with little effort.  Let me take the time to debunk these myths and show you the right and ...

Instagram Tips

Aug 15, 2019

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Why Quality content matters more with Google Ranking

Aug 14, 2019

In the old days getting the top spot on google could be bought, and I am not talking about CPC ads.  I am talking about paying a so called SEO Expert to use every blackhat trick in the book to push your site to the top of google.  However today ...

Logo Design

Aug 13, 2019

At Luce Performance Group, our Logo has reflected psychologically dominant colors of yellow and black, they are researched and accomplish specific purposes in the mind.  If your clients are asking you about Logo's there are things to keep in ...

Customer Experience Priorities

Aug 12, 2019

Does improving every interaction with customers have a big effect on the bottom line?  I think we could all agree that it does but what industries could benefit the most?  Great to know as you visit your clients and talk about Customer Experience ...

Double Oh! 7 Steps

Aug 9, 2019

A look back at the 7 steps to an opening call...James Bond-style. Severin: Would you mind if I ask you a business question? Bond: Depends on the question. Severin: It has to do with death. Bond: A subject in which you're well-versed. Severin: And ...

Competing against Facebook

Aug 8, 2019

Facebook dominates the web.  Rather than quoting some large numbers ( their traffic ), I want to instead focus on why Facebook dominates the web.  Just spending a few minutes on Facebook you start to see the genius in how its laid out. It is ...

It's Not Enough To Be "Liked"

Aug 7, 2019

There is a difference between traffic, and the perception of traffic. At Luce Performance Group, we deal with many advertisers and their advertising challenges. Here is one that I personally took on who expressed his frustration with Facebook. He wanted ...

Scotty, Bring Me Home Some Lovin'

Aug 6, 2019

This happened recently with one of our properties with the Luce Performance Group. Scott appeared to be a great account executive.  At first glance he was dynamite!  He wouldn’t sit still.  He kept talking about all he would do in ...

Hanging Up The Closed Sign

Aug 5, 2019

Interesting title to an article from MediaPost..."Are You Hanging A Closed Sign On Your Door When Customers Are Knocking?"  The article is about Search Engine Marketing but I think it extends far beyond just your website with chatbots ...

Digital Ad Categories Shifting

Aug 2, 2019

What are the projections for Digital Ad categories for 2020...here is a peak from MediaPost that hints at Financial Services overtaking Automotive.... ...

Great Creative Means Using Emotion

Aug 1, 2019

With automated creative development, where does the human element come in?  Some fear it is being lost and the argument can be made that human interjection is exactly what is needed to bring great creative back into the spotlight according to MediaPost... ...

In-Person Brand Experiences

Jul 31, 2019

A recent MediaPost article touted in person experience and events to drive excellant customer experiences that personalize the connection between the brand and a consumer... "Advertising and marketing brand experiences are on the rise. A recent Freeman ...

Every Chart Tells A Story

Jul 30, 2019

Group M released the above graph to show that small advertiser ad spending has been on the decline since 2012 while spend growth for all advertisers has been on the increase.  Help your clients see where and why they need to spend with a Customer ...

Social Media Marketing Case Study

Jul 29, 2019

If you have clients that would love your help in developing a Social Media Marketing strategy for thier products then the post from Social Media Examiner provides you a great case-study and roadmap to duplicate the success and planning of the campaign... ...

Online Research leading to Offline Purchases

Jul 26, 2019

Are your clients ready for the fourth quarter and the Holidays?  A lot of planning goes into competing but some new insight into consumer research may help them remain competitive against online sources.  MediaPost reports that making sure ...

Profile Sales Assessment

Jul 24, 2019

Let's examine the special qualities of the ProfileXTSales TM ( PSA TM) assessment. Salespeople work in an increasingly competitive pressure cooker. It's no wonder that 38 percent of salespeople say they plan to leave their jobs within two years ...
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