The recent terrorist attacks have added new challenges
to the selling process that have been felt by businesses across the country.
Compounding this negative effect on your station's bottom line is that
most of today's sellers have never experienced selling in an economic
downturn. Luce will teach veterans and the new generation of sellers how
to hit and exceed budget, even in financial times like these.
Luce will show advertisers that those who maintain and increase their
advertising dollars during tough times increase their business 10 to 1.
Your station's sales staff will get ammunition it needs to take to the
streets as well as specific reasons why advertisers should invest their
money in your station. Luce will demonstrate to you and your clients why
newspaper advertising is not the way to go. Imagine the persuasive impact
the workshop have have to that client " on the fence" when your
sales staff invites them to come to hear this important information. Think
of the goodwill you can generate with a loyal advertiser by bringing them
to this workshop. Luce will have you on your feet and in case study groups
to learn the techniques necessary to close the deal even in this scary
economy. There will be client specific handouts that your advertisers
can take with them.