The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Jan 17, 2009
Recently I have seen several articles and research explaining the ever-changing habits of Baby Boomers as some Media Properties are deciding to write them off in favor of targeting Generation X or Y. Is that wise? Boomers control a tremendous amount ...
Jan 16, 2009
" Do You Sell Inventory - Or Do You Validate Its Purchase " is the headline from Online Publishing Insider, it drew me into my own consumer behavior as I read the tale of the $1,329 glasses that the author purchased. In explaining his purchase he went ...
Jan 15, 2009
Just how important are opinions of other consumers to the shopping and purchase cycle experience? Looks like they are becoming more critical according to a new Nielson Study ...... "Nielsen Online, studying the holiday mindset of the U.S. online shopper, ...
Jan 14, 2009
Holiday Season Key Online Purchase Peaks (Across 10 Leading Retailers, 2007 vs. 2008)
Calendar date
Purchasers
Conversion Rate
2007
2008
2007
2008
% Change
2007
...
Jan 13, 2009
I think sometimes our clients don't want to hear good news. I think sometimes it is easier to adopt a "gloom and doom" attitude about business changes in this marketplace than to realize the opportunities that the market represents. The Los Angeles Times ...
Jan 13, 2009
I have predicted this day for years. 2009 will be the year the radio world is turned upside down. The monopoly that many broadcast stations enjoyed for years will be coming to an end. Internet radio has been around for over 10 years. However the only ...
Jan 12, 2009
"Increasingly savvy baby boomers--who are 100 million strong in the U.S. and control billions in disposable income--could be the target for tech marketers during the next few years, according to a joint study by TNS Compete and the Consumer Electronics ...
Jan 11, 2009
I was part of a Spanish Radio station launch a few years ago in a very conservative area where over 30% of the population is Hispanic and some of the lessons we learned early on broke with stereotypes that consumers and business owners had. MediaPost's ...
Jan 10, 2009
" Fact or Fiction, Americans Blame Media For Economic Friction " hails the MediaPost headline recently. I can't say that I disagree but I think the problem goes even deeper as Account Representatives and even Sales and General Managers buy into the fear ...
Jan 8, 2009
Attitude Is Infectious In 2009! Sean Luce, LPG Head National Instructor Isn't it great to be in 2009? I, like you,-if you are selling media today- had the unexpected happen in 2008. However, LPG properties had efforts and results that are some of the ...
Jan 7, 2009
Interesting chart from e-Marketer that predicts some pretty radical changes in spending patterns for Interactive buys. I was surprised to see Classifieds taking a predicted nosedive and E-mail marketing on the decline.
What the chart did show was ...
Jan 6, 2009
"Ted Levitt, the late Harvard B-School marketing guru, famously wrote, "People don't buy products. They buy solutions to problems." For Levitt, this notion is fundamental. As he saw it, and as generations of business people have recognized, thanks to ...
Jan 5, 2009
While the " Economy Weighs Heavily On Marketing Execs for 2009 ", there are areas to focus on to increase your budgets in 2009 according to Advertising Age. Of special interest to me was the areas of creativity and innovation where we can add to our bottom ...
Jan 4, 2009
Children Who Visited a Web Site They Saw/Heard About in Commercial or Advertisement
Percent
Total Children, Ages 6-11
46.3%
Boys
50.6%
Girls
49.4%
Age 6-7 Years Old
...
Jan 3, 2009
Unique Online Video Viewer Composition ( Percent by Daypart, U.S., Home and Work)
Day
Daypart
Unique Viewer Composition %
Mon-Fri
6am-9am
27%
Mon-Fri
9am-5pm
65
Mon-Fri ...
Jan 2, 2009
Great article from MediaPost called " Sales Down? Time To Dial Down The SKUs ". The informative interview with Karla Martin with Booz and Co. that specialize in organization and strategy for consumer products and retail clients needs to be part of your ...
Jan 1, 2009
If you ask every client you have "where is the least expensive place to generate new sales?" they will tell you their existing customer base has the highest potential. According to a new study from the CMO Council, "only 32% look for ways to turn problems ...
Jan 1, 2009
To some extent most businesses function as customer service call centers. Where else will customers go for service when face-to-face contact is not feasible?
The success or failure of customer service delivery in any size organization depends on ...
Jan 1, 2009
When you think about your financial future, what thoughts come to mind? Do you know people that can advise you through the financial ins and outs of tools and programs to help you? More than likely, you know part of the 12% of the general population that ...
Jan 1, 2009
Right now we are in a recession, and depending on Obama's economic plans, stabalization of the marketplace could be right around the corner or a few months coming During these economic times people and businesses tend to be more carefull with their choices ...
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