| |
Jan 27, 2009 by Mark Maier"Online & Interactive Video Advertising Hot For 2009" reads the Research Brief from the Center For Media Research. I was very interested to see the charts of marketing priorities for Online methodologies....
|
Digital Marketing Focus in 2009 (% of Respondents, Multiple Response OK) |
|
Anticipated Focus |
% of Respondents |
|
Online video |
66.8% |
|
Social media |
41.6 |
|
Search |
34.1 |
|
Podcasts/Webcasts |
32.0 |
|
Rich media |
30.5 |
|
Banner ads |
22.8 |
|
Mobile |
17.4 |
|
Source: Permission TV, January 2009 |
|
Ways Online Video Expected to Enhance Customer Engagement (% of Respondents) |
|
Enhancement |
% of Respondents |
|
Increase brand awareness |
71.4% |
|
Lead generation |
47.2 |
|
Loyalty/retention |
44.7 |
|
Converting customers |
41.6 |
|
Improving service/support |
39.8 |
|
Source: Permission TV, January 2009 | Integrated marketing campaigns look to be strong as budget cuts don't look to stop the growth of Interactive or Traditional Media channels that provide a good return...
|
Least Likely Media Budget Cuts in 2009 (% of Respondents) |
|
Unlikely Cut |
% of Respondents |
|
Digital (banner ads, email, online video, podcasts, webcasts) |
33.7% |
|
Traditional (print, radio, TV) |
24.7 |
|
Trade shows/events |
21.3 |
|
Guerilla (viral, outdoor, social media) |
14.5 |
|
Source: Permission TV, January 2009 |
Related Categories
|
Share this article with others.
When you enter your email address and their email address, our server will send them a link to this article. If you check the subscribe box, you both will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist.
|
|
Categories
LPG Staff
|
|