Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Will Mobile And Programmatic Be The Focus Of 2017

Sep 29, 2016

The Center For Media Research believes so and quotes some pretty hard-core statistics to back up the claim.  What was thought-provoking and opportunity laden for me was the comment that 27% of businesses do not have a mobile friendly website... ...

LEAN Ads Introduced From IAB For Your Review

Sep 28, 2016

I like the look and thought of the latest ad sizes and formats being introduced by the IAB, they respond to any resolution and size and are based on HTML5 protocols... "   The ongoing mobile revolution is forcing marketers to reevaluate, well, ...

Email And The Holy Grail Of What Day To Send It

Sep 27, 2016

Thursday? Saturday? Sunday?  Depends on the end outcome you are looking for reports The Center For Media Research... " According to a new study from Yesmail, with data from almost 7 billion emails deployed in Q2 2016 to identify the best ...

The Elusive Mix

Sep 26, 2016

I am not talking about the perfect Martini, I am talking Media Mix and The Center for Media Research posted data on what some are having a hard time with ... " The struggle to optimize the marketing mix across channels has recently been called the ...

Holiday Strategy

Sep 23, 2016

What will the shopping trend be this year for the holidays?  The Center For Media Research says that consumers are increasing technology use to get price alerts or to instantly buy... " A Heads-Up On Holiday Retailing Strategies Former strategy ...
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