Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Where Marketing Budgets Will Be Up In 2016

Feb 11, 2016

It is always interesting to see how our clients and marketers divide up their marketing dollars, I think some people are afraid to ask their clients and that is a big mistake because there may be money hiding in that answer.  The Center For Media ...

Cross Channel Success For Super Bowl Ads, Creativity Failure For Others

Feb 10, 2016

A lot has been written this week about the "best" Super Bowl ads, I have my favorites and I am sure you have yours.  But what performed well not only on TV but on Digital Channels before, during, and after the big game?  MediaPost ...

The Push And Pull Between Mobile Versus Brick And Mortar

Feb 9, 2016

Where are your client's customers doing their buying research?  How are they checking reviews or pricing?  Where are they ultimately making the purchase?  All great questions that need answers especially as mobile device usage is up, ...

Celebrity Voices May Or May Not Be The Way To Go

Feb 8, 2016

With the Super Bowl, experts at MediaPost report that commercials with celebrity voices may not be as effective than those with unknown voice talent... " The dubious idea that celebrity endorsers can move product gets even shakier when it comes to ...

Ad Or Entertainment

Feb 5, 2016

Will you view your favorite Super Bowl ad from this weekend an advertisement or entertainment?  Good question, huh?  Here is what researchers are reporting in MediaPost as we prepare for Sunday's big game.... Overall, TV viewers still see ...
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