Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Ad Spend Causing Traditional Casualties

Sep 30, 2014

Who is going to be the winner in ad spend?  The answer is: "Di gital media, which will account for 28.3% of total ad spending by 2016, according to the latest quarterly forecast from Publicis’ ZenithOptimedia unit. At that rate, digital ...

Radio 2nd Quarter Results

Sep 29, 2014

New data from The Center For Media Research shows where the strengths and struggles are at for Radio based on second quarter results that are just in... " According to the RAB, Radio's Q2 '14 revenue performance was moderate, down 3% from ...

The Click Drought

Sep 26, 2014

For local, regional or national websites, top rating on search sites is the key to  success.  What happens as the rules have changed and the big players have made thier own solutions causing a "Click Drought"? "  For most ...

Online Video and Radio Lead The Agency Wish List This Year

Sep 25, 2014

The Center For Media Research shared Strata data that brought an interesting twist, I expected online video to be big on the wish list because it is a great extension of TV advertising and a natural accompanyment.  The surprise came when the stats ...

Mobile Shopping Life Cycle

Sep 24, 2014

Does the 6 Stages of the Mobile Shopping Life Cycle reported by MediaPost replace the 4 Stages of the Buyers Awareness Cycle that Luce Performance Group has taught over the years?... "  The traditional sales funnel is being replaced by what ...
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