Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Online Radio Reach Expanding

Apr 23, 2014

Did you listen to online radio last week?  If so, you join a growing percentage of consumers that are listening online according to MarketingCharts... " Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% ...

Do What You Fear

Apr 22, 2014

Doing what you fear is easier said than done, I promise you. How many of us really take on the thing we fear the most and conquer it or continually challenge it until we overcome that fear? The sales profession has a graveyard of people who couldn’t ...

E-Mail Click Throughs By Channel

Apr 21, 2014

      Email Opens and Clicks by Industry Industry Mobile Open Mobile Click  CTO Desktop  CTO Mobile B2B 48.3% 28.4% 16.4% 7.0% Consumer Services 58.1% 46.6% 31.0% 19.6% CPG 49.8% 28.5% 24.5% 9.9% Entertainment 53.8% ...

Consumers Choose Mobile To Go To The Movies

Apr 18, 2014

If the audience wants Movie and Entertainment information, The Center For Media Research states that they go to Mobile to find it... " 56% of moviegoers say they use their mobile phones to learn more about movie and entertainment options, roughly ...

Media Roles in The Customer Buying Cycle

Apr 17, 2014

Do you agree after looking at the chart?  Anything puzzling?  Beyond the N/A percentage for TV being incorrect (should be 50%) I am surprised at the perception of some of these marketing channels, especially what MarketingCharts reports as ...
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