Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Media Movement Over 5 Years

Jun 29, 2015

The latest Borrell study shows some mediums could be facing some big success while others face big trouble in today's market... " Native Advertising (a.k.a sponsored stories)  No matter what you call it, SMBs are buying it -- 25% are ...

YouTube Newswire

Jun 26, 2015

Last week was the introduction of a new service to deliver video news to the masses via YouTube, called Newswire it is an extension of citizen and professional journalism... " Citizen journalism has come a long way, to the point that making reference ...

Dayparting Digital

Jun 25, 2015

It is just as important to daypart your digital ads as your broadcast ads according to the latest from MediaPost who reports that mobile shows some interesting logistics to discuss with your clients... " As more brands and agencies embrace multiscreen ...

Rates For Tablet Ads The Same As Print...La Presse Case Study

Jun 24, 2015

Canada has given us and the huge revenue success that digital can achieve and now the Great White North gives the newspaper industry a case study in what is working for an App driven publisher focussed on serving the content on tablets... ...

First Apple Music, Now Dash

Jun 23, 2015

There is no shortage of new "Radio" channels hitting the channel.  Apple Music is getting into the marketplace and so is Dash... " DJ Skee calls it “a key moment in my life.” A teacher where he was to speak introduced him ...
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