Welcome to the Luce Performance Group
The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce has trained more than 50,000 sales people
and managers in over 500 seminars worldwide. He is constantly in the field in
every size market, training reps, and calling on business owners-a hands-on
style that gives him a fresh and current perspective of what’s happening in
today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid
Fire” message to help others achieve their goals.
Since 2000 he has traveled over 3 million miles,
going wherever sales reps go-in the field and out on sales calls coaching,
teaching and instructing. There’s no such thing to Sean as “sitting behind a
Sean has conducted seminars on sales and marketing
on three continents and in all 50 United States, working with Fortune 500
companies, universities, television and radio stations, internet firms,
newspapers and magazines, and the National Association of Broadcasters and the
Radio Advertising Bureau.
Additionally, Sean is a contributing writer for
various national publications in business, sales and sales management. He’s
been featured in many of media’ top magazines, including Advertising Age, Promo
magazine, and Radio Ink and many more. Sean helped develop the “Buyers
Awareness Cycle,” which is used as a media industry standard. He’s also a avid
student of martial arts and uses the connection between martial arts and sales
in many of his seminars.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology. Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Feb 27, 2015
That's a pretty big headline but is actually the truth of what is happening in Great Britain. Digital accounts for 28% of the advertising budget in the United States but other countries are seeing higher numbers as well.... " Digital and ...
Feb 26, 2015
Data. The ability to use it with your clients to determine base line numbers, lift, Return On Investment, and other metrics make it a necessary commodity in the "Dawn Of Marketing's New Golden Age" as described in the McKinnley Quarterly ...
Feb 25, 2015
If you have clients that keep asking questions about Sponsorship ROI then the latest from MediaPost sheds some light on a few methods to increase the revenue impact by simple additions... " In sports sponsorship, the search to pinpoint direct revenue ...
Feb 24, 2015
Two threats to the confidence of Digital Sellers were discussed at the latest IAB conference and Ari Rosenberg reported on viewability and how to change the definition of how we serve our clients.... " Viewability is a pain point for publishers because ...
Feb 23, 2015
From The Center For Media Research, a look at where marketing dollars will be moving toward in the next several years... Where Marketing Organization Is Most Likely To Increase Its Investment In Technology Over The Next 3-5 Years Investment Increase ...
Upcoming EventsSee All Events