Welcome to the Luce Performance Group
The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce has trained more than 50,000 sales people
and managers in over 500 seminars worldwide. He is constantly in the field in
every size market, training reps, and calling on business owners-a hands-on
style that gives him a fresh and current perspective of what’s happening in
today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid
Fire” message to help others achieve their goals.
Since 2000 he has traveled over 3 million miles,
going wherever sales reps go-in the field and out on sales calls coaching,
teaching and instructing. There’s no such thing to Sean as “sitting behind a
Sean has conducted seminars on sales and marketing
on three continents and in all 50 United States, working with Fortune 500
companies, universities, television and radio stations, internet firms,
newspapers and magazines, and the National Association of Broadcasters and the
Radio Advertising Bureau.
Additionally, Sean is a contributing writer for
various national publications in business, sales and sales management. He’s
been featured in many of media’ top magazines, including Advertising Age, Promo
magazine, and Radio Ink and many more. Sean helped develop the “Buyers
Awareness Cycle,” which is used as a media industry standard. He’s also a avid
student of martial arts and uses the connection between martial arts and sales
in many of his seminars.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology. Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
May 29, 2015
Some recent ad campaigns bring to light the question of ad effectiveness against cost and reach, what is more important, the ratings or the reaction garnered from the audience?... " Should advertisers make their ad buy decisions based on how many ...
May 28, 2015
The Center For Media Research validated an age-old strength of "Word of Mouth" advertising by noting how it was recently attributed to success... " According to a recent roundup study by Marketing Charts, when it comes to influencing consumers’ ...
May 27, 2015
The Center For Media Research reports that the Radio Industry is really doing well in Social engagement and Tweeting... " According to research by the Radio Television Digital News Association, radio stations are making strides in developing social ...
May 26, 2015
I have a lot of friends that are Baby Boomers, sometimes I teach them things on their smartphones, sometimes they teach me. The point is that stereotyping that demographic doesn't work, for smartphones or anything else according to MediaPost... ...
May 25, 2015
How are demographics defined right now? The Center For Media Research reports the latest divisions and age catagories to help us know who we are talking to... " According to a recent Marketing Charts report, marketers are focusing a lot of ...
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