Broadcast Media Sales and Management Training

Luce Performance Group
  liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

7 Points Of Successful Attitude Selling

Mar 3, 2015

Jeff Keller's "Attitude Is Everything" talks about 7 emotions that a good salesperson must cultivate, here they are presented as promises or committments to be made to yourself or your clients... " 1. I will be patient. Customers make ...

600 Shares, 50,000 Views, All For $10

Mar 2, 2015

Had to share this promotion with you from Tracy Johnson Media Group that can be used in any market at any time of the year... " Sometimes it’s so easy and obvious that we don’t think of taking advantages of opportunities to engage socially. ...

Traditional and Digital Budget Split at 50/50 In The U.K.

Feb 27, 2015

That's a pretty big headline but is actually the truth of what is happening in Great Britain.  Digital accounts for 28% of the advertising budget in the United States but other countries are seeing higher numbers as well.... " Digital and ...

5 Questions To Start The Transition In Marketing Conversation

Feb 26, 2015

Data.  The ability to use it with your clients to determine base line numbers, lift, Return On Investment, and other metrics make it a necessary commodity in the "Dawn Of Marketing's New Golden Age" as described in the McKinnley Quarterly ...

Sponsorship ROI Techniques

Feb 25, 2015

If you have clients that keep asking questions about Sponsorship ROI then the latest from MediaPost sheds some light on a few methods to increase the revenue impact by simple additions... " In sports sponsorship, the search to pinpoint direct revenue ...
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