Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

So You Want To Market Your Digital Products to Boomers?

Dec 19, 2014

They are where the money is at right now and they are probably undermarketed in the online, mobile and device catagories but what steps do you need your clients to take to have success with Boomers? " You’re routinely watching your online marketing ...

Radio Flat,Digital Up 11%

Dec 18, 2014

The latest from the RAB on Digital growth is great news for Radio although the cornerstone of the business remains flat... " Digital revenue in Q3 showed growth of 11% over last year. In addition, despite a flat national advertising market across ...

Mobile Driving Purchase Funnel Engagement

Dec 17, 2014

Have you used your phone or tablet to research in a store, compare prices or even make a purchase?  If so, you are not alone as the medium is really growing in it's effectiveness... " Due to mobile’s accessibility, this medium plays ...

Keeping The Quality In Digital

Dec 16, 2014

"Sellers Need To Take The Lead On Digital Media Ad Quality" was the headline from the latest from MediaPost and it caught my interest as other mediums have had to fight this fight before, some succeeding, some failing... " Digital media ...

Marketing To Mom's - A 2014 Year In Review

Dec 15, 2014

MediaPost has a specific newsletter titled "Engage:Moms" and with some businesses noting that females drive 80% of the buying decision, understanding what tools to help your clients engage with Moms is very important.  They recently posted ...
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