Broadcast Media Sales and Management Training

Luce Performance Group
 

Welcome to the Luce Performance Group


The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Television and Radio.
 
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
 
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
 
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.


Recent Blogs
Jan 26, 2012Dedicated or Integrated Sales Staff?...Part 3
Jan 25, 2012Dedicated Sales Staff or Integrated Staff? Part 2
Jan 24, 2012Should Your Property Have A Dedicated or Integrated Sales Staff?
Jan 23, 2012What Are Consumers Doing On Their Smartphone or Tablet?
Jan 20, 2012Ad Costs Going Up on Facebook
Jan 19, 2012Should All Sales Reps be Treated Equally?
Jan 18, 2012Posts: The Good, The Bad, & The Negative
Jan 17, 2012Offline Media Still Delivers the Brand & Product Message
Jan 16, 2012Difficulties Measuring ROI
Jan 13, 2012Cord Cutting On the Rise
Jan 12, 2012New Places To Target Moms
Jan 11, 20125 Resolutions for Digital Marketing in 2012
Jan 10, 2012Trends For Convenience Stores
Jan 9, 2012Seven Questions to Ask SM's
Jan 6, 2012Is the Smartphone a New Media Channel?
Jan 5, 2012Who Controls The Spend?
Jan 4, 2012You Tube Predictions
Jan 3, 2012TV or Video...Who Is Getting The Budget?
Dec 29, 2011Good News For Radio
Dec 28, 2011In 2012 What Are Channels Valuable For?

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