Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Twitter Builds Iconic Brands

Jul 20, 2018

If you have ever wondered the Social Media significance of Twitter, the recent article from MediaPost lays it all out there for your to absorb and start helping to build iconic brands for your clients... "Twitter is the social network of champions ...

Marketing Don'ts

Jul 19, 2018

Usually experts tell you the things to do, today the info we share from MediaPost points to 4 things you should never do in marketing analysis... "Calculating attribution is one of the most challenging tasks of modern marketing. Although we have ...

Pinterest Could Be The Next Big Search Engine

Jul 18, 2018

Read an interesting Op-Ed piece written by Aaron Goldman this week about Pinterest that I wanted to share with you from MediaPost... "In 2002, then-Google CEO Eric Schmidt spoke at the Jupiter/Interactive Advertising Bureau Ad Forum. In response ...

Give Car Buyers What They Are Looking For On Social Media.

Jul 17, 2018

MediaPost brought forth some great consumer research lately on Social Media and what car buyers are looking for.  This is great insight for your clients looking to market there... "When it comes to social media related to auto buying, carmakers ...

6 Tips From Infusionsoft On Digital Sales Focus Areas

Jul 16, 2018

The Center For Media Research highlighted a report this week from Infusionsoft on the 6 Digital Marketing verticals that need special attention... "Social media Social media is a must. At least 50% of online adults use more than one social media ...
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