Broadcast Media Sales and Management Training

Luce Performance Group
  liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

3 Gems From The Vans Warped Tour And Millennials

Apr 17, 2015

Kevin Lyman is an expert on marketing to Millennials, he has experience of 20 years of putting on the Vans Warped Tour and shares the following 3 gems... " A brand must show utility. The brands that sign onto Lyman's concerts aren't just ...

3 Ways To Increase Viewability

Apr 16, 2015

From MediaPost, here is the suggestions to quit wasting ad spend... " While advances in digital ad targeting through personalized messages have improved ROI, and accurate attribution of clicks and conversions across devices has helped ROI measurement, ...

Digital Ads Days As We Know Them Are Numbered

Apr 15, 2015

MediaPost reports that the success of digitial advertising in the future will depend on creativity and how the industry can integrate content.... " But when we ask young consumers which type of advertising they usually ignore or avoid, 62% say ...

Viewership Changes

Apr 14, 2015

MediaPost reports that the average age of a Broadcast TV viewer is 57.  Does that change what your clients look to for their core advertising?... " The three major broadcast networks continue to see a rising median age of their prime-time viewers ...

The Cost To Run With The Big Dogs

Apr 13, 2015

Knowing what competetive media rates are is something we do almost instinctively in the Sales profession but I was surprised by a few of the latest rates reported in Ad Age... "W hat It Costs will live on as an ever-expanding weekly feature in Ad ...
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