Broadcast Media Sales and Management Training

Luce Performance Group
 

Welcome to the Luce Performance Group



The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Television and Radio.
 
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
 
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
 
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

Facebook Trumps For Mothers

May 18, 2012

The chart above tells a big story as Facebook continues to crush the competition for time among mothers, but how does that data change as you look at younger consumers?... "Almost 3 in 4 mothers (27.9 million) who went online from a home computer in ...

What Executives See With Sourcing Success

May 17, 2012

The Center For Media Research posted a synopsis on analytics, see how your clients respond to the same questions... "According to new Whitepaper by the e-tailing group and Baynote , among surveyed merchants rating their top merchandising and navigational ...

Seeing is Believing - New Online Metrics

May 16, 2012

"See And Be Seen" is the title of the piece from The Center For Media Research that outlines proposed new online metrics that makes sense... "According to a new study from comScore and Pretarget, ad viewability and hover time are more strongly correlated ...

Manning or Tebow...What Say You?

May 15, 2012

Denver Broncos quarterback legend John Elway, acting in his current role of VP of football operations for the club, chose Peyton Manning to be the team's new quarterback. That makes perfect sense. If John Elway was looking for a QB similar to himself, ...

What Does A "Like" Mean To Our Clients?

May 14, 2012

New post from The Center For Media Research about Facebook Likes and if they are more peer pressure than an advertising measurement metric... "According to published studies by Dr. Tina McCorkindale, an assistant professor at Appalachian State Universitys ...

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