Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2018

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Whats In A Name? The Power To Influence

Aug 16, 2018

The sweetest-sounding word in any language is your name coming off of someone else's lips. When someone knows your name after meeting you only once, you feel important, powerful, worthy of respect. You will go out of your way to do things for ...

Executive Summary. A "must have" In Every Proposal

Aug 15, 2018

During my last market visit to Kelowna, British Columbia, I worked with the staff on proposal writing. As I scoped out the proposals about to leave the station, I noticed that something was missing. Sales reps often skip this item, which happens to be ...

Get Out! A client has just kicked you out - now what?

Aug 14, 2018

In your selling career, hopefully, you will never be physically thrown out of a customer's business. Customers can become irate for many reasons. We must make sure we are not the reason for their frustration. When translated, an old Chinese proverb ...

Keeping Your Media Property Financially Healthy

Aug 13, 2018

Almost anyone can get the order the first time. The mark of a great salesperson is to get the re-order. Getting the re-order is in direct proportion to how well you service the account once you book an active campaign. I have discovered that most ...

Getting The Appointment - Guaranteed

Aug 10, 2018

In Media, making telephone calls to set up sales appointments is like having a root canal. You know you need to go to the dentist, but you're not looking forward to it. However, if you look at the phone as a step-by-step appointment-getting system, ...
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