Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Your Brand And The Facebook Algorithm

Jul 29, 2016

How does your client's brand adapt to Facebook's new twist to the news feed?  Yes, their reach will decline but there are ways to soften the blow... " The social media juggernaut announced it would now heavily prioritize posts shared ...

How An AdWords Audit Can Help Your Clients

Jul 28, 2016

So you have a client that is putting in a pretty good budget with you to manage their AdWords campaigns, they have identified a lot of Keywords that they want to target, the campaigns are not performing up to expectations.  What is the problem? ...

Facebook Ad Design Case Study

Jul 27, 2016

I have been through several Digital Marketer courses and I really found their Social Community Management course interesting and compelling.  The latest article that I got a lot out of from them has to do with Facebook ad design and how you can ...

Helping Your Clients With Abandoned Carts

Jul 26, 2016

Abandoned Shopping Carts are a serious problem for retailers.  I'm not talking about carts in the parking lot, online shopping carts that customers don't ever execute the sale with...that's the problem.  The Center For Media Research ...

Mobile Ad Spend Outpacing Estimates

Jul 25, 2016

It was supposed to surpass desktop digital spending in two years, now there is a new estimate out from The Center For Media Research that says Mobile will do it in 2017... " It has long been predicted that mobile ad revenue would overshadow that ...
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