Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Females Prefer Radio Over Pandora

Feb 27, 2017

By a big percentage, female consumers report thier preference of Radio over Pandora in a new study reported in All Access... "Women 15 to 54 say they love their favorite radio station more than PANDORA -- and by a huge margin -- 58% to 32%. This ...

Radio Advertising Still One Of The Best Options

Feb 24, 2017

All Access reports that Radio and TV remain some of the best options for advertising as Reach becomes the new Black... "  In recent years media planning has fallen victim to absolutism in the form of micro-targeting via digital media. The data ...

Just Being Local Is Not Enough

Feb 23, 2017

In Yesterdays All Access , Alan Burns stated that just being "local" is not enough to win in today's radio ecosystem against pureplays... "Local information -- news, weather, traffic, sports and “what’s going on around ...

Reaching Mobile Prodigies

Feb 22, 2017

New research has surfaced on how to reach consumers between the ages of 14 to 29 that are now labeled Mobile Prodigies... " Creativity, aesthetic design, functionality, and innovation are all essential elements of the mobile-ad unit that will hold ...

Communication After The Sale

Feb 21, 2017

We all know that service after the sale is key for retailers but what about communication?  According to The Center For Media Research communication after the sale can effect the bottom line in more than one way... " According to a new Koyne/Influitive ...
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