Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

The Cost Of A Click On Black Friday

Nov 25, 2015

The research is in, the cost of a click-through for Black Friday is probably higher than you thought it was and some companies are really focussed on bidding for keywords and giving themselves the best chance of success according to MediaPost... " ...


Nov 24, 2015

I know the title is really ambiguous but I want to share a marketing principal that was recently encapsulated in MediaPosts "Engage: Hispanics" and it is called "The Why"... " Whenever I hear the term “ Total Market Approach ...

Ad Spend ROI

Nov 23, 2015

When an advertiser spend a dollar in the market, what is the end effect?  The latest report in MediaPost states that impact is a lot higher than I would have anticipated... " A new report from global economic research firm IHS Economics & ...

Smartphone Use Trends

Nov 20, 2015

Is your phone usage up or down?  Do you use more data than call time?  The Center For Media Research points out the latest research on Smartphone usage... " According to Nielsen Mobile Insights, 31% of U.S. wireless subscribers describe ...

To The Natives Go The Spoils

Nov 19, 2015

If you have watched the spread of "Native" advertising, you know, disguising an ad as an article that really is and ad after all, then you will get the struggle talked about from MediaPost on ethics and transparancy... " The New York Times ...
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