Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

GDPR And What It Means To You And Your Clients

May 18, 2018

You may get asked what your media property is doing about GDPR, if you are like most, you may not realize that newsletter lists and email opt-ins from contests will be subject to those regulations and the penalties that they represent.  Your clients ...

Snapchat Facing Image Issues

May 17, 2018

When you roll out a new way of connectivity on a Social Network and society doesn't like it, you have a problem.  That's exactly what has happened to Snapchat since they rolled out changes to the platform that they are now trying to reverse ...

If You Are After Qualified Buyers, Email May Be A Good Solution

May 16, 2018

Have you helped your clients with email marketing?  We do a lot of lead generation campaigns that result in robust email lists and have started to help our clients organize campaigns to take advantage of the qualification that can come from opt-ins ...

Show Your Differentiation

May 15, 2018

What sets you apart from your competitors?  Lee Salz states it is important to know the strengths and weaknesses of who you are up against and posture your strengths accordingly... "Executives and salespeople often use the expressions “customer ...

Smart Speakers And Their Increasing Relevance.

May 14, 2018

Radio stations have now developed skills and engaged Alexa to play their stations on demand, other media properties are looking at ways to engage Smart Speakers and the world is gravitating towards the technology that can even make phone calls and appointments ...
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