Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Engaging On Social

May 22, 2017

How do various demographics engage with Social Media?... "According to The 2017 Sprout Social Index, compiled and released by Sprout Social, and conducted by Survata, an independent research firm in San Francisco, 1 in 10 messages actually ...

Texting Statistics

May 19, 2017

A reminder from The Center For Media Research that Texting campaigns are as vibrant as ever, especially when you consider the open rates of a text and the sheer number of smartphones in consumers hands... "According to Statista, U.S. mobile phone ...

Radio Formats Seeing A Surge This Year

May 18, 2017

News/Talk formats look like they haven't had the massive drop-off in listenership that usually hits in first quarter after an election... "According to Nielsen’s portable people meter (PPM) ratings, no matter which side of the political ...

Facebook Video Ads Acceptance And Recall

May 17, 2017

New Research is pointing to consumers being accepting of video ads in their Facebook news feed according to MediaPost... " Consumers are most critical of ads that run on their most personal device: smartphones. That said, mobile users are more critical ...

NASCAR Case Study Into Event Sponsorship

May 16, 2017

The Indy 500, Coca-Cola 600 and events every weekend in motorsports like Drag or Boat Racing  give marketers a chance to look at successful sales efforts in the sponsorship arena and it may be just more than a logo on a vehicle ...
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