Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Bricks AND Clicks

Jun 30, 2016

The Center For Media Research posted that to maintain a competetive nature in the future, the best retailers will combine Bricks and Clicks... " Richard Schmalensee, Professor of Management and Economics Emeritus, at the Massachusetts Institute ...

Internet Radio Showing Results From Hispanics

Jun 29, 2016

Do consumers pay more attention to your terrestrial commercials or those served on your stream?  According to The Center For Media Research, Hispanics especially respond well to Internet Radio commercials... " According to a study from ...

Print Reach 2.7 Billion

Jun 28, 2016

That's Billion with a B.  The Center For Media Research posted that latest on the print medium and the incredible reach it enjoys while still undergoing revenue and circulation declines... " According to the annual World Press Trends survey ...

The Digital Age Newsroom

Jun 27, 2016

NetNewsCheck posted an article titled "How To Build Your Digital-Age Newsroom" recently.  I believe it can have ramifications for Print, TV, Radio and Internet Pure-Plays as well when you look at structure, cost, and innovation back to ...

Millennial Top Spending Items

Jun 24, 2016

If you have clients that are targeting 80 million Millennials, they can learn a lesson from a recently released post detailing the things they outspend other demographics on, efficiency and convenience... "  They're tech-savvy!  ...
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