Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

A Gen Z Primer

Oct 21, 2016

Music.  It's a big thing with Gen Z, the follow up to Millennials who is bigger and will tout more spending power according to MediaPost... " Just when advertisers felt they’d mastered the Millennial generation, along came a new challenge. ...

No Matter The Medium...Cross Promote!

Oct 20, 2016

Every now and again I read something and it reminds me of how much every industry and every medium lives in a box.  Those who can break out of the box tend to adapt and adjust and even grow, those that don't, wither and die.  TV Everywhere ...

Is Choice A Good Thing

Oct 19, 2016

Too much choice.  That may be behind the latest statistics being reported on TV viewing from MediaPost... " The hyper-fragmentation of consumer choice across all screens is reducing the share of choices they make to watch a TV channel. That’s ...

Social Media Global Performance

Oct 18, 2016

Click through rates and Cost Per Thousand figures are different in the United States than other places on the globe according to the latest research posted by The Center For Media Research.... " The Salesforce Advertising Index report, authored ...

Convenience Stores Defying Technology Shopping Trends

Oct 17, 2016

Why other brick and mortar retailers are seeing deterioration in sales, Convenience Stores and showing an uptick from in-store sales according to The Center For Media Research.... " According to the C-Store Industry Report by Koupon, today’s ...
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