Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Where Is The Landscape Shifting...Borrell Associates

May 2, 2016

You know we won't like the message when the first sentence reads " First off, to all my broadcast friends, don't shoot me. I'm just the messenger.  I'm a big fan of radio and TV and don't believe for a minute that they're ...

Don't Miss Mothers Day

Apr 29, 2016

It's not to late for your clients to get some vital advice about Mothers Day as they put together their budgets and campaigns... " other’s Day is the third-largest retail holiday in the US according to data from eMarketer. Last year, the ...

The Facebook Rush

Apr 28, 2016

Gordon Borrell just released an article that outlines how Small to Medium Businesses are discovering Facebook advertising and what effect it will have on Print and Broadcast Media... " I wouldn’t exactly say they’re fleeing print and ...

The Synergy Between TV and Social Media Grows

Apr 27, 2016

Big changes coming next year as Digital revenues are set to take the #1 spot from TV, but will it actually happen if the partnership between TV and Social Media grows?  MediaPost recently released Aaron Goldmans article asserting that integrated ...

The Reasons You "Brand" With A Purpose

Apr 26, 2016

To build more customers.  Reinforce Marketing messages.  Create Top Of Mind Awareness.  Drive Sales and create ROI?  Sure.  A lot of "Brands" are measuring their branding campaigns by sales and we have been doing it ...
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