Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Facebook Ad Fixes

Jan 18, 2019

Social Media Marketing was kind enough to take a look at 5 common mistakes people make when building a Facebook Campaign and what they share can even help the most astute media buyer avoid some issues... "   #1: You’re Bidding Against ...

Three Guidelines For Metrics

Jan 17, 2019

" Finding Metrics That Matter" is the title of the latest from MediaPost that places a focus on 3 Key Performance Indicators.  When I read this I immediately thought of Average Sale and Lifetime Customer Value relating to the bottom ...

Great Promotion Poor Execution

Jan 16, 2019

Have you ever seen a great promotional offer only to be disappointed in what effort it takes you to obtain it.  Marketer Jo Stone gives us the following case study in what not to do if you are using Apps to engage leads and customers... "I've ...

Digital Design Tool

Jan 15, 2019

I have talked to you before about services like Affinity or web applications like Bannersnack or AdReady for the creation of Digital Display ads but another player on that market is easy to use and has a lot of utility.  Social Media Marketing ...

2019 Mom Marketing

Jan 14, 2019

If you have clients that want to target Mom's in 2019, Here is th eintel from MediaPost that can make the iofferece... " 1)    Acknowledge that 2019 is the Year of the Gen Z mom. The Generation Z woman will turn 26 years old in ...
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