Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

The Digital Turning Point

Oct 9, 2015

Ad Blocking.  It has sent the digital marketplace on it's heals...kind of a "Napster" moment is what MediaPost called it.  Now the IAB is trying to help with anti-adblocking measures.  So where could this go?... " Just ...

Radio Reporting Higher ROI

Oct 8, 2015

When it comes to Return On Investment, traditional media is fighting it out with it's digital counterparts for the best return. So, how is Radio doing in that mix?... " Radio drives sales. That was the definitive message of the “Radio and ...

Uber As A Source For Marketing Knowledge

Oct 7, 2015

Amazing sometimes where you can find marketing principles displayed, LinkedIn posted an article about lessons to be learned from Uber and it has some tasty findings... " Today, we’re bombarded by requests for attention on every device imaginable, ...

Hispanics Are Mobile

Oct 6, 2015

Super Mobile.  Thats how researchers at The Center For Media Research characterize Hispanics... " According to the most recent Total Audience Report from Nielsen, looking across the swath of digital consumers in the U.S., Hispanics are now the ...

4 Traits Most Important To Consumers...Price Isn't One Of Them

Oct 5, 2015

Your clients are trying to build loyalty with customers, they all assume that price is more important than any other factor.  It's not.  Synchrony Financial released a report outlining what is important to consumers, this is great to share ...
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