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LPG and Radio Ink General Manager of the Year
This picture taken on March 27th, 2008 captures Yogi Yoder
(middle with two awards) and his staff from Verstandig Broadcasting (North), as
he holds the Radio Ink "General Manager of the Year" award for 2007 in his right
hand, and just recently given LPG 2007 "General Manager of the Year" award in
his left hand. Quite a combo! |
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Client TestimonialAfter a good dose of femininity, I thought it was time to get a little
masculinity into the program. So I attended "Maximizing Your Revenue," which was
hosted by Sean Luce of the Luce Performing Group. I've seen Luce before and he
is a really good speaker. Luce is cocksure and has a presence about him that
exudes confidence. He's quick and he looks you straight in the eye while
bringing home his points. While at the same time, he isn't cocky or arrogant. He
does a good job for his clients and he knows it. Luce wants you to win too and
you can sense that.
After some bouncing disco music and a quick aerobic
workout, Luce got down to business, showing us all about these new campaigns he
has been working on to boost radio and Internet traffic in
British
Columbia. With an Internet portal, an FM radio
station has been able to drive thousands to its Web site and is billing top
dollar to advertisers. At the same time, the company has created a marketing
program with car dealers and some contests to drive money away from newspaper
and into Internet. Luce also shared a number of documents with the group,
including his Customer Marketing Profile sheet, to gain access to customers,
Honda giveaway promotion, and played a couple of inspirational videos to drive
home the point that you can't succeed if you don't give it your
all.
Tony Schinella
Award-winning newspaper editor/journalist and radio broadcaster
Concord, New Hampshire |
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