Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

2018 Will Not Be The Year Of The RFP

Mar 23, 2018

Business practices change.  MediaPost reports in an article titled "RFP - RIP" that executives are not looking at sending projects out to bid like in the past... The dreaded RFP -- or, request for proposal -- is losing favor with ad execs, ...

A Marketing Quandary

Mar 22, 2018

A 10% drop in viewership in the 2017-2018 season.  A decrease of 1.2% in net revenue.  Is that the recipe for an expansion of televised Football?  I guess we will wait and see as the Alliance of American Football previews February 9, 2019 ...

Brand Loyalty & Millennials

Mar 21, 2018

Only 29% of Millennials consider themselves loyal to a brand and buy the same brand consistently, Generation X is somewhat better at 39% according to Damon Worldwide that released the report this week...     As a result of this lack of brand ...

The Big 2

Mar 20, 2018

Joe Mandese from MediaPost released the latest research on Google and Facebook.  It appears they are erroding in market share... While digital’s “Big 2” continue to dominate the advertising marketplace, they will be dominating ...

Station Websites Study

Mar 19, 2018

Seth Resler from Jacobs Media recently released a report on "What Are The Goals Of Your Radio Station's Website?"... "Your radio station has a website — but why? What is the website for? How does it fit into your radio station’s ...
Hire Only the Best Employees

LPG on Radio Ink

Return on Interactive Investment

LPG Services

Upcoming Events
See All Events