Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Reverse Showrooming

Mar 16, 2018

Showrooming describes when customers go into a store to look at the physical goods they want to purchase then buy it online.  Amazon is experiencing some of the reverse of that where consumers start thier searches on Amazon for price and options ...

Retail Searches Start With Amazon

Mar 15, 2018

When consumers spend more time on Amazon then their 9 next competitors, it tells a story about where consumers are researching items and pricing... At a time when the marketing world is thinking increasingly about the value of consumer time spent with ...

Viral Lie Activity

Mar 14, 2018

Researchers for MIT released a report about how lies spread quicker than the truth and with recent data from the Trump election and cases of "false" news... To understand how false news -- especially “fake” political news -- spreads, ...

Cable & Network News Growing

Mar 13, 2018

MediaPost reports that Cable and Network News continues to grow... President Donald Trump may like to trash the major TV news networks as “failing” and “fake news,” but the first year of his presidency has been a bonanza for ...

Instagram Building Blocks.

Mar 12, 2018

Hubspot has released some great tips to build your Instagram following that work for almost any business...  MAR 9, 2018  0 COMMENTS A-AA+ Instagram has become one of the most powerful social media platforms with over  800 million monthly ...
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