Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Changes With Coupons

Feb 23, 2018

When is the last time you used a coupon?  Was it paper or digital?  The Center For Media Research reports that the growth is in Digital coupons...   Shopper research by Inmar found that 53% of shoppers prefer digital-only coupons. This ...

Digital Platforms That Will Emerge Through 2018

Feb 22, 2018

Do you have a platform or tactic that you love and it seems to still be a secret?  The Center For Media Research posted " Digital Tactics To Love " from MDG Advertising this week and here are the highlights...   Fast-Loading Mobile ...

Where Will Facebook Be At The End Of 2018?

Feb 20, 2018

Tara Johnson from CPC Strategies has released the predictions of the 2018 Expert Roundtable with Facebook and what it can mean for your clients... "For advertisers, Facebook evolved a lot this year. In 2017, the site released countless ...

Marketing Performance

Feb 19, 2018

What do your clients expect from thier Marketing efforts?  The Center For Media Research gives us some great insight from the latest report... " Top B2B Demand Generation Priorities in 2018 Focusing on lead quality vs. lead quantity 73% ...

The Trend For Digital Advertising

Feb 16, 2018

MediaPost commentator Jack Loechner posted the latest Digital Trends  and some of the results were pretty shocking.  It seems for the amount of data we have available, we are only using a small portion to help our clients market to customers... ...
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