Luce Performance Group

COVID-19 had a devastating impact on revenue for most media companies.  This was not just a down-turn in the economy.  we were turned upside down and inside out.  Sean Luce knows all about it.  He remained on the front lines through the entire battle.  He is unstoppable.  He knows exactly what it takes to help media companies move the needle.  Making it happen first hand is the reason sales reps trust and follow Sean Luce.

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print.  Sean has trained more than 50,000 salespeople and managers in over 500 seminars worldwide. He is and has remained constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a current perspective of what’s happening in today’s unique media world. 

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching, and instructing. There’s no such thing to Sean as “sitting behind a desk.”  Now, he is proving to owners why sales reps love seeing Sean come in with his "here-lets-go-together" approach of making sales happen.  He is proving that in-the-field leadership, makes sales unstoppable.

How to hire the right person for the right job.

Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

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Blogs, News, Articles

Feb 25, 2021

Its All Greek To Me, Do niche formats require niche selling?

Consulting Christian radio and working in Greece with English formats have both provided perspective on selling a niche - at least perceptually - in the minds of the business owner. But is there really a difference? Vasileios Touronis, owner and GM of ...
Feb 24, 2021

Micro-Management Means Mayhem

If you want to micro-manage people, sign up as an aide at Children's World. You're not running a day-care center; you're managing a team of adults. When things go wrong in the sales department, it's usually because we, as SMs, are to ...
Feb 23, 2021

Air Force, Ground Force, Make Sales Pop

Why don't we get credit for producing results for our advertisers? Why is it that print, particularly newspaper - a medium that traditionally delivers such a low Return on Investment - keeps taking the lion's share of advertising dollars from ...
Feb 22, 2021

Why Radio's Service Sucks

Almost anyone can get the order the first time. The mark of a great salesperson is to get the re-order. Getting the re-order is in direct proportion to how well you service the account once you get it on the air. Harvard Business School did a survey ...
Feb 19, 2021

Battling Complacency with A Tough Love Case Study From Radio

Are your salespeople getting too complacent in their jobs? Are they showing up late for staff meetings, leaving the station early, not pushing for new clients, dressing sloppily, or simply submitting paperwork late? If the answer is 'yes' - or ...
Feb 18, 2021

How to fill Your Sales-Rep Pipeline

Throughout my travels - and this applies more to the U.S. than New Zealand, Europe and Canada - the toughest job for a sales manager today is finding qualified sales reps. In that statement, however, lies the problem, as "finding" poses a critical ...
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training

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In House Sales TrainingStrategic Budget PlanningCorporate SeminarsClient Advertising SeminarsManagement WorkshopsOngoing Sales Consulting

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