Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2018

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Beyond ROI. Sourcing and Taking The Credit For Success From A Radio Case Study!

Jan 29, 2020

Part of the problem is that retailers still expect people to come through the door saying they "heard it on the radio." That might work in some cases, but in reality most retailers are sadly disappointed - largely because we in radio have ...

Simple Tool To Determine ROI

Jan 28, 2020

A look back at the launch 10 years ago of a game-changing tool to gauge traditional media ROI, The Equation For Success or E.F.S. Generator. ...

A Simple Tool To Determine The Return On Interactive Investment

Jan 27, 2020

Yesterday we reposted the E.F.S. (Equation For Success) calculator launched 10 years ago to determine traditional media ROI.  Today, we share the second ground-breaking tool that deliveres the same powerful analytics back to businesses that need ...

Funny Motivational Posters

Jan 24, 2020

I found these while browsing google image search.  We have all seen the original posters that have some climatic picture ( or not ) with word or two to describe it.  The guys over at have a collection of shirts and merchandise with ...
Achievement - You can do anything you set your mind to when you have vision, determination, and an endless supply of expendable labor.Ambition - The Journey of a thousand miles sometimes ends very, very badly.Arrogance - The best leaders inspire by example, When that's not an option brute intimidation works pretty well too.Burnout - Attitudes are contagious. Mine might kill you.Challenges - I expected times like this, but I never thought they'd be so bad, so long, and so frequent.Change - When the winds of change blog hard enough, The most trivial of things can turn into deadly projectiles.Compromise - Lets agree to respect each other's views, no matter how wrong yours may be.Conformity - When people are free to do as they please, they usually imitate each other.
Dare to Slack - when birds fly in the right formation, they need only exert half the effort. Even in nature, teamwork results in collective laziness.Defeat - For every winner, there are dozens of losers. Odds are you're one of them.Effort - Hard work never killed anybody, but it is illegal in some places.Elitism - Its lonely at the top. But its comforting to look down upon everyone at the bottom.Hope- May not be warranted at this point.Idiocy - Never Underestimate the power of stupid people in large groups.Incompetence - When you earnestly believe you can compensate for a lack of skill by doubling your efforts, there's no end to what you can't do.Mistakes - It could be that the purpose of your life is only to serve as a warning to others.
Quality - The race for quality has no finish line so technically it's more like a death march.Success - Some people dream of success while other people live to crush those dreams.Tradition - Just Because You've Always done it that way doesn't mean its not increadibly stupid

Why Can't Sales and Programming Just Get Along?

Jan 23, 2020

Successful radio stations balance on a three-legged stool: sales, programming, and promotions/marketing. All three legs have to be intact or the chair falls. Programming and production are an integral combination for getting "rise above the clutter" ...
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