Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Who Will Shop Black Friday?

Nov 24, 2014

Engage:Moms released some interesting stats on how moms are feeling about Black Friday... " Is waking up at 4 a.m. on the Friday after Thanksgiving really becoming a thing of the past? As one of the biggest shopping days of the year approaches, stories ...

New Research on Digital Dominance in Auto Advertising

Nov 21, 2014

The Center For Media Research recently posted an obituary of research on the change taking place in the Automotive advertising catagory and it did not bode well for traditional media... " If any single ad category were responsible for reshaping the ...

HyperLocal News Site Case Study

Nov 20, 2014

We have mentioned several times that Luce Performance Group consults the highest dollar per capita website in North America, and in Kelowna, British Columbia.  For a market of 150,000 they do very will with revenues over ...

Radio Is It For An Agency Called Hyperbolic Creative

Nov 19, 2014

You ever heard of an advertising agency that only presents Radio to it's clients?  Integrated is the buzzword but at Hyperbolic Creative it is just Radio... " The average American listens to 14 hours of radio each week and 93% of listeners ...

Reaching The Digital Citizen

Nov 18, 2014

Are you just visiting the digital realm or do you consider yourself a citizen?  New research posted by MediaPost's Engage:Teens gives us a great definition of the true "Digital Citizen"... " It’s a well-known fact that today’s ...
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