Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Millennial Insights

Sep 18, 2014

If you are trying to figure out Millennials and how they will integrate into your workplace, you will want to pay special attention to the MediaPost report on the demographic and how to manage them... " If you’re anxious about the impending ...

Your Retail Toy/Variety/Department Store Client Can Market To Teens

Sep 17, 2014

Want to take an interesting schedule of marketing opportunities to a toy/variety/department store client?  Engage:Teens released some tips to take to local schools for events that can tie in one or more of your clients in your campaign... " ...

Online Ad Campaigns Shifting Benchmarks

Sep 16, 2014

MarketingDaily reports that Benchmarks continue to become moving targets and certain demographics are getting harder to narrow in on and focus for results for your clients.... " Fifty-nine percent of ad impressions served across all consumer segments ...

The Social Sales Funnel Data Update

Sep 15, 2014

MediaPost released some great data updates from Convertro research on the Social Marketing Sales funnel and how various properties are changing perceptions through results and delivering more than what was supposed... " Marketers that allocate ad ...

Changes in Measurement

Sep 12, 2014

Digital, Radio, Print and TV have all witnessed changes in how they are measured, MediaPost's latest research reports that there are several key indicators that will remain the same as they progress into new measurement markets.... " Audience ...
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