Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

When To Reach Shoppers When They Are Shopping

Jan 30, 2015

eMarketer gives us some great insight into what days are key for certain campaigns but who would have thought Sunday was a great day for Mobile advertising... " The study showed that while desktop traffic to ecommerce sites peaked on Mondays, remaining ...

Are Social Campaigns Hype or Do They Provide Return On Investment

Jan 29, 2015

Social Media can be a real mixed bag when you try to assign metrics to determine a Return On Investment.  I think it also requires a different head space where your perspective changes from rings on the cash register to "likes"... " ...

Make Sure Your E-Mail Campaign Is Mobile Ready

Jan 28, 2015

Have you ever opened an e-mail on your phone only to get what looks like a foreign film and language?  The Center For Media Research provides research on e-mail open rates and what a Mobile enabled integrated marketing plan can do for a client's ...

Is It TV Or Video Advertising?

Jan 27, 2015

A recent MediaPost article says "It's Time To Face Some Advertising Truths" and the target seems to be TV Advertising but the article points out some interesting perspectives... " I’m talking about digital ad spend versus TV ad ...

Even In Posts, Timing Is Everything

Jan 26, 2015

Old adage that still rings true today even in the Social Media world according to the latest research from The Center For Media Research... " According to new data from Fannit Marketing Services about the best times to post on social media, one should ...
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