Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Video Length On Social Media Sites

Apr 26, 2018

IF you are considering running video content on Social Media, have a look at the infographic as Hubspot provides some context to the ideal length depending upon the platform... ...

Marketing Across Generation Lines

Apr 25, 2018

Hubspot released a blog post this past week on marketing across generational lines and the insights into what is working and what is not was enlightening, to say the least. Our  HubSpot Research  team knows that marketers need more information ...

Shopping With Your Smart Speaker

Apr 24, 2018

Alexa or Siri could become your "go-to" for shopping recommendations and coupons according to The Center For Media Research... According to Retail Dive, by Natalie Koltun, Target calls on Google for the first voice-activated coupon. As consumers ...

The New "Disrupters" To The Media Landscape

Apr 23, 2018

Brands like The Dollar Shave Club   are making an impact as new marketers are switching to direct buying tactics that have the potential of really changing the media landscape, especially on TV... "Are big media companies ready for another ...

The Equivalent Of 64 Super Bowls

Apr 20, 2018

If your property serves the Hispanic marketplace or sports fans in general, you won't be surprised at MediaPost reporting that the World Cup is equivalent to 64 Super Bowl games when it comes to audience... "Each World Cup match  viewership ...
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