Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

The Programmatic Study

Jun 14, 2017

Are the waters murky in the Programmatic Buying world?  That's the thought in a Forbes article that makes a case for a closer examination if you resell the services or recommend it for your clients... "Programmatic media is the automation ...

7 Online Takeaways

Jun 13, 2017

Online Marketing success can be measured a number of different ways and a recent Forbes article points us in the direction of 7 proven strategies as provided by Jayson DeMers... "The marketing world changes quickly, whether it’s from the emergence ...

Retailers Focussed On The Phone Ringing

Jun 12, 2017

Just as important to some businesses these days as the walk-in traffic was, the phone ringing is a critical piece of your marketing efforts...just as important as clicks or the other metrics touted for the last several years... "According to a new ...

Tips For Solid Video Creative

Jun 9, 2017

Knowing when to reinforce your brand or packaging so consumers know what they are looking for can be an important piece of your creative ideas according to MediaPost... "Branding is one of the three essential advertising elements that lead to in-market ...

Retailers On The Lookout For Mobile Shoppers

Jun 8, 2017

As marketing becomes more sophisticated and the techniques we use can help our clients target like never before, it seems that all eyes are turning to mobile because it is with us wherever we go and can connect as we search and shop closest to the point ...
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