Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Helping Your Auto Dealers Market To Millennials

Oct 2, 2015

Yesterday we talked about Millennial populations dwarfing Baby Boomers by 6,000,000 which is a big deal as you look at the future of consumption and marketing.  MediaPost states that Millennials are pretty unique in thier approach to the auto market... ...

Millennials Overtake Boomers

Oct 1, 2015

Surpassing the Baby Boomer population of 80,000,000, 86,000,000 Millennials are taking over the marketplace but it is bringing change in trends and products according to MediaPost... " For millennials to advance, career wise, they must have a greater ...

Newspaper Ratings

Sep 30, 2015

Granular Ad Ratings are part of the picture that Marketers have requested they see more data surrounding from Radio, TV, Digital and Print.  MediaPost reports that the Newspaper industry just launched a service that provides some data to help the ...

E-Mail Messaging Statistics

Sep 29, 2015

The Center For Media Research released the latest statistics on E-Mail marketing and click through rates by vertical... " A new IBM study shows that the more consumers feel satisfied with email messaging and its value proposition, the more likely ...

What Do Customers Want From Mobile

Sep 28, 2015

Coupons and Shopping Maps top the list from MediaPost as the items that customers are looking for to interact with Mobile devices... " As more shoppers turn to their phones while in stores, they’re becoming more open to interactions from retailers, ...
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