Welcome to the Luce Performance Group
The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce has trained more than 50,000 sales people
and managers in over 500 seminars worldwide. He is constantly in the field in
every size market, training reps, and calling on business owners-a hands-on
style that gives him a fresh and current perspective of what’s happening in
today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid
Fire” message to help others achieve their goals.
Since 2000 he has traveled over 3 million miles,
going wherever sales reps go-in the field and out on sales calls coaching,
teaching and instructing. There’s no such thing to Sean as “sitting behind a
Sean has conducted seminars on sales and marketing
on three continents and in all 50 United States, working with Fortune 500
companies, universities, television and radio stations, internet firms,
newspapers and magazines, and the National Association of Broadcasters and the
Radio Advertising Bureau.
Additionally, Sean is a contributing writer for
various national publications in business, sales and sales management. He’s
been featured in many of media’ top magazines, including Advertising Age, Promo
magazine, and Radio Ink and many more. Sean helped develop the “Buyers
Awareness Cycle,” which is used as a media industry standard. He’s also a avid
student of martial arts and uses the connection between martial arts and sales
in many of his seminars.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology. Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Mar 27, 2015
Interesting to read articles about the advertising world trying to connect what they spend on an ad to what the cash register actually rings. At Luce Performance Group properties we have been working with our clients for years focussed on Return ...
Mar 26, 2015
All Access reported last week on the New York Post authoring a startling prediction saying that " Video didn’t kill the radio star, but SIRIUSXM and streaming services like PANDORA are taking it apart piece by piece. Terrestrial radio, after ...
Mar 25, 2015
For years, marketers have told us that the combination of Yellow and Black are the most effective for cutting through the clutter when it comes to display or visual advertising in Print, TV, Online or Billboards. New research is reporting a change ...
Mar 24, 2015
I knew Boomers have control over the largest chunk of discretionary income but didn't realize that 50% of the U.S. population will be over 50 years old in 5 years. What else has MediaPost reported?... " This year marks an exciting generational ...
Mar 23, 2015
Society has changed. Old stereotypes no longer hold true and marketers are feeling pressure to redefine marketing to parents and what that means... " Fourteen percent of Millennials 18-32 years old are currently parents, with nearly 8,000 more ...
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