Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Ad Or Entertainment

Feb 5, 2016

Will you view your favorite Super Bowl ad from this weekend an advertisement or entertainment?  Good question, huh?  Here is what researchers are reporting in MediaPost as we prepare for Sunday's big game.... Overall, TV viewers still see ...

No Buyers Remorse For Auto Ad Buyers In This Weekend's Super Bowl

Feb 4, 2016

Spend $5,000,000,000.00 on :30 seconds and quantify the ROI on it to your bosses and shareholders.  That would be an interesting conversation and presentation but MediaPost reports that the power of the audience is not that hard to comprehend... ...

3 Things That Successful Super Bowl Ads Will Have This Weekend

Feb 3, 2016

You will all pick your personal favorite or be influenced by those you associate with, but the Super Bowl ads will be the buzz Sunday and next week.  MediaPost reports that those that "win" the hearts and minds of viewers have 3 things ...

A New Offering If You Are Managing Your Client's Facebook Campaigns

Feb 2, 2016

A lot of media properties are finding success by executing Boosted Posts, Events and now Lead Generation Mobile Ads as an "Agency" model.  That means you have been added to your client's Facebook business page as an administrator and ...

9 Seconds May Be The New ":30"

Feb 1, 2016

MediaPost reports that new research finds Mobile Ads, where a lot of time and engagement are happening, has found an optimum starting point for time of exposure...9 seconds... " As Madison Avenue begins rethinking the value of time-based advertising ...
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