Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group


The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
 
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

What Can Your Sales Reps Expect From You - Sales Manager?

May 24, 2019

Do your sales reps know what they can expect from you, their sales manager?  Expectation is a two-way street. We are talking about you leading the way. It's one thing to demand something from your people, it's another thing to let them know ...

Building An Exceptional Sales Force

May 23, 2019

If you can dream it, you can do it. Always remember that this whole thing was started by a mouse. -- Walt Disney One of the most important tools that the management teams I've worked with have used to build exceptional sales forces by valuing and ...

Managing "The Sweet Spot"

May 22, 2019

A rule of thumb as a sales manager is you should know, within about 90 days of hiring a sales rep, if they’re going to work out for you. The exact timeframe varies depending on their sales experience, or their lack thereof. My belief is that with ...

What I've Learned Consulting Local Internet Sales

May 21, 2019

Like any other medium, content is king on the Web. You can have the greatest Website in the world, but if you can’t sell it, not much is going to happen except you lose money and maybe take the 10-year wedding march to some unknown destination. ...

Basics Of Good Proposals And Presentations

May 20, 2019

Whatever you do in your proposals and the delivery of your presentations,  love giving them . Enthusiasms sells, and remember: 80 percent of what the prospect buys (in local media sales) is the faith and trust they have in  you , the ...
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