Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Ad Impressions In Programmatic Campaigns

May 1, 2017

3.29. Optimum Effective Schedule statistics report that 50% of your target audience of your campaign needs to be exposed 3.29 times over 7 days or less of a period of time to trigger the buying motive or to take action.  New reports from MediaPost ...

The Rural 20

Apr 28, 2017

The 20 refers to the 20% of Americans who live in Rural areas according to the Census Bureau.  MediaPost reports that marketing in Urban verses Rural populations needs to be different.., "While more than 80% of Americans live in Urban cities, ...

Shopping Cart Abondonment

Apr 27, 2017

No, not the kind you swerve around at your local grocery store, the online shopping carts that get "abandoned" when someone looks and compares products but doesn't make a purchase.  The Center For Media Research reports that marketers ...

Sales Quotes

Apr 26, 2017

Gordon Tredghold posted "43 Thoughts On Sales" with some of the most famous pronouncements on the trade in Inc. Magazine .... To me, job titles don't matter. Everyone is in sales. It's the only way we stay in business. - Harvey Mackay ...

Using Top Benefits In Your Headlines Part Of Facebook Tips

Apr 25, 2017

The Center For Media Research posted the latest Facebook Ad tips to utilize in your next campaign... " The basic rules for successful Facebook advertising, according to the report, are: Use a benefit-driven headline Use only CTAs that resonate with ...
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