Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Have You Heard That "Digital Advertising Is Anything But Creative"?

Oct 20, 2014

In a post from Online Publisher Insider, MediaPost reports that calling "Creative" as it relates to Digital Advertising is questionable.  I got a real kick out of the start of the article so in it's entirety from Paulo Gaudiano... " ...

What To Say To Commercial Haters

Oct 17, 2014

I am like anyone that tunes out commercials on occasion.  I do, however, also really appreciate a great radio, tv, print, banner, or video ad that makes me feel something.  When I read "One Cheer For Commercials" it brought me back ...

2015 Digital Media Projections Promise 25%

Oct 16, 2014

The Center For Media Research states that 2015 will be the year that Digital Advertising will hit 25% of advertising spend... " Online/digital will account for 25.2% of total local media revenues in 2015. Revenues for online/digital are expected ...

Are You A World Class Negotiator?

Oct 15, 2014

Here are five simple tips you should know when it comes to negotiating. Keep them in mind the next time you go into your next closing call or a call where you know you will have some negotiating to do. 1. Time:  In negotiating, those who control ...

Mom's Are Using Pinterest and Your Clients Should Too

Oct 14, 2014

Wether you like Social Media or not, you have to engage those channels that are showing results and PInterest is one that is aiding the purchase funnel... " According to Bob Gilbreath, the president of Ahalogy, a leading Pinterest marketing optimization ...
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