Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Even In Posts, Timing Is Everything

Jan 26, 2015

Old adage that still rings true today even in the Social Media world according to the latest research from The Center For Media Research... " According to new data from Fannit Marketing Services about the best times to post on social media, one should ...

The New Marketing Landscape

Jan 23, 2015

The image speaks for itself... ...

Age No Longer a Campaign Basis

Jan 22, 2015

Sure you can pay attention to Demographics but the latest from MediaPost suggests that Age-Related Campaigns are over... " Get any two marketers together and they’ll start talking about Millennials, the holy grail of marketing. They’re ...

Revenue Is Why We Market?

Jan 21, 2015

If it wasn't to make revenue, why else would you market?  Call it what you will but at the end of the day Branding, Top of Mind Awareness, Display, Video, Text, Search, Cost Per is all about the metric of revenue in the end.  So ...

The Times They Are A Changin

Jan 20, 2015

Bob Dylan sang it best but The Center For Media Research reitterated it recently.  There is a shift taking place in society and the shifting hasn't stopped and it won't stop ever... " Included in this Research Brief are a few of ...
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