Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

The Natives Are Becoming Restless

Dec 2, 2016

Native News Advertisers, that is.  New research from MediaPost states that one-quarter of News advertising in 2018 will come from Native Advertising initiatives... " As big a role as it plays now, native advertising looms even larger in the ...

Proving Social Media ROI

Dec 1, 2016

Yesterday I shared a Forbes article about ROI and Social Media, today I am sharing the author Gretchen Fox's second piece of that article that lays out your ROI plan in to 5 easy steps... " If you are one of the many marketers still fighting ...

Social Media ROI?

Nov 30, 2016

I put a question mark behind ROI because many people do not believe that Social Media can generate dollars for your clients... A recent Forbes post set me straight on what reality is and what we are doing with our own clients and Facebook alone, we are ...

Shopper Satisfaction Highest In Stores

Nov 29, 2016

The Retail Brick and Mortar store still delivers the highest satisfaction scores with customers according to an article from MediaPost... " The comfort level of shopping is highest at a store and lowest via social channels such as Facebook and Twitter, ...

If You Want The Big Tickets You Need To Engage With Mobile

Nov 28, 2016

The Center For Media Research posted the latest on Mobile Shopping and how it relates to the size of the ticket... " According to new 2016 Retail Industry Report from InMoment, today’s digital-first shoppers are given a variety of options ...
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