Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

The Native Ad Trial

Mar 24, 2017

Adaption of any new advertising strategy is extremely varied.  MediaPost reports that "Native" advertising is going through the trial period, unfortunately some that tried it are not going back to it again... " A new study by ad insights ...

The 4 Types Of Economic Buyers

Mar 23, 2017

Here at LPG we divide the various types of Buyers that reps encounter into 4 categories (Economic, Coach, Technical & User) with The Economic Buyer being the true decision maker who can say yes and sign the check.  A new article in Entrepreneur ...

TV Streaming Advertising Outlook

Mar 22, 2017

The ability to target audiences has just increased as partnerships have been announced between major streaming players and ad solution providers according to The Wall Street Journal.. .. "As more people stream their favorite shows, the ad tech ...

Retail Email

Mar 21, 2017

In a push to achieve sales goals, retailers are being urged to send more emails to thier customers according to new research cited in MediaPost... "Retailers are under growing internal pressure to send more email, according to  a study  ...

Leads Top The List Of Marketer Wants

Mar 20, 2017

The Center For Media Research reports that marketers want leads from thier digital marketing efforts and that tops the list for 2017 goals... " According to a new study of U.S. B2B, from marketing managers to C-level executives, by DemandWave, B2B ...
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