Broadcast Media Sales and Management Training

Luce Performance Group
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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Mobile Sales Funnel Insights

Jan 17, 2017

Do standard statistics of the Buyers Awareness Cycle apply to mobile transactions?  At LPG we note that the average sales cycle for something like a new home is over 20 months but new information from MediaPost says that mobile changes the final ...

Newspapers Release Engagement Reports

Jan 16, 2017

Newspapers in print and digital versions, are coming out swinging in 2017 and have the audience to prove it... " A Nielsen Scarborough study measured U.S. newspaper readership and found that more than 169 million adults read a newspaper in print, ...

Live Streams on Facebook Case Study

Jan 13, 2017

How does a media property take advantage of Facebook Live?  The New York Times serves as a success case study in various forms of engagement... " While the definition of what constitutes live streaming video journalism may be open to debate ...

Content Marketing and Native Advertising In 2017

Jan 12, 2017

How will Content Marketing and Native Advertising unfold in 2017?  Both could be fantastic options for your clients looking to engage with the audience in a different way... " Native Insider  asked Lon Otremba, CEO, Bidtellect, for this ...

Social Video Viewing Effects

Jan 11, 2017

Can watching video's on Facebook have an effect on sales?  The Center For Media Research states that they can... " According to new research commissioned by Brightcove Inc, 74% of consumers say there is a connection between watching a video ...
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