Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Small And Medium Radio Markets Vibrant

Aug 28, 2015

Where does Radio have the largest effect on a market?  The top 100 or the Small to Medium size markets?  Radio Sales Today reports that the Small to Medium markets are flourishing... " It’s no secret, radio’s reach is unprecedented. ...

Display Still Delivers

Aug 27, 2015

MediaPost reports that banner display ads are still leading monetizing strategies which is no surprise for clients focussed on impression-based campaigns... "   While there is no shortage of people ready to declare display ads obsolete in light ...

Facebook And Twitter Becoming News Sources

Aug 26, 2015

I came from a pretty serious news background and I know I am not alone in this industry if I was to say that I am surprised that some now see Facebook and Twitter as serious news sources.  The Center For Media Research reports that research points ...

The Big 3

Aug 25, 2015

Jeff Schmidt of the Radio Advertising Bureau recently posted a story that clearly outlined the 3 biggest traits of successful sellers that you can take to the interview evaluation... " A couple of weeks ago I was having lunch with my 15-year-old ...

That E-Mail List Is Not Just A List

Aug 24, 2015

The Center For Media Research reports that when evaluating your clients e-mail list or the e-mail list you market to clients, know that the list extends during any campaign... " According to Litmus with Daniel Burstein, Director of Editorial Content, ...
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