Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

SEO...It Is More Than Just Good Content

Aug 24, 2016

Forbes magazine posted an article recently about SEO and why having good content is not enough anymore.... I’ve seen a number of articles lately that seem to profess an oversimplified perspective on SEO success; create good content, and the rest ...

Media Buying Becoming Easier And Harder

Aug 23, 2016

The sound of Buying becoming easier and harder made me really pay attention to a recent article from Cori Treffiletti from MediaPosts Online Spin... " I love seeing the role of media professionals become front and center in the digital economy. ...

The Difference Between Average & Special Radio Properties

Aug 22, 2016

Talent Coach Tracy Johnson posted some great advice recently about differentiating a radio property by focussing on little things that make a big difference.... " Details matter. Many small things add up to big impact. Each individual small thing ...

Eyetrack Digital Advertising

Aug 19, 2016

Where do your eyes go when you look at a website?  How long do they spend evaluating an ad for context that you might be interested in?  The Center For Media Research reports that the attention span is less than you think... " To better ...

Hispanics Influenced By Coupons

Aug 18, 2016

For your clients that are focussing on trying to attract Hispanics, they may want to give coupons a try according to The Center For Media Research.... " The Coupon Intelligence Study, conducted by Ipsos on behalf of Valassis, provides insight into ...
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