Broadcast Media Sales and Management Training

Luce Performance Group
  liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Mobile Tweaks For Google's New Algorithm

May 22, 2015

You or your clients mobile platform may need to make a few changes with the new algorith they are using according to MediaPost... " As we all know, Google changes its algorithm all the time, sometimes more than once a day. When it made the recent ...

Mojo Is Not Just A Buzzword!

May 21, 2015

Do your clients and fellow employees know your have Mojo?  What is that elusive characteristic and what can it do for you?  Enter the latest post from MediaPost that takes you to a new level of understanding and a target to hit with attitude... ...

Interesting Advice On Keeping Your Job From Linkedin

May 20, 2015

Every now and again I read an article on my Linkedin Pulse e-mail that grabs my attention.  Guy Kawasaki usually talks about why you should be an entrepreuneur and quit your job but the recent post focussed on the opposite... " I used to love ...

Get Your Clients To Go BOGO With Events Targeted to Moms

May 19, 2015

If you have a client that focusses marketing on Moms, the latest from MediaPost suggests that creating events that Moms want to share naturally will go along way as you get two impressions or more for attracting one mom... " Face-to-face gatherings, ...

Interesting Perspective From Google About Mobile

May 18, 2015

Your client's mobile it up to snuff or does it pale in comparisin to the desktop website?  Google says most sites are not making the grade on mobile... " Google warns marketers of how behind they are with mobile Most marketers ...
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