Broadcast Media Sales and Management Training

Luce Performance Group
  liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Did You Touch Them?

Apr 24, 2015

Interesting question in today's politically correct world where "touching" another person can draw a lawsuit or termination but how does the age-old truism hold up in sales?... " During our discussion of metrics and team KPIs (key performance ...

Annoying Adds Cost

Apr 23, 2015

MediaPost reports that letting an annoying ad on your site can really cost you in the long run... " And recent findings suggest that, in some cases, annoying ads can literally cost publishers more money than they generate, leading to a cost of up ...

Digital Blind Spots

Apr 22, 2015

MediaPost points out that marketers are at a rate of 50% saying they will increase Digital spending this year, but does that mean they are effective?... " A new report from Forrester reveals that — finally — marketers are treating digital ...

Find The Promotors

Apr 21, 2015

"Promotors Breed Promotors" is the article on MediaPost that suggests a whole new way of looking at survey respondents and how your clients need to pursue contact with "promotors"... " After examining the results of many Net Promotor ...

Mobile Shopping Expands But Sales Are Not Keeping Up

Apr 20, 2015

Almost half of all web traffic is coming from mobile, but Sales on mobile aren't keeping up with penetration of the catagory... " Mobile is inching closer to the halfway point of all online traffic but sales are not rising. Almost half (46%) ...
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