Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2016

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

The Equivalent Of 64 Super Bowls

Apr 20, 2018

If your property serves the Hispanic marketplace or sports fans in general, you won't be surprised at MediaPost reporting that the World Cup is equivalent to 64 Super Bowl games when it comes to audience... "Each World Cup match  viewership ...

Consumers Spending Over 3 Hours A Day With TV

Apr 19, 2018

MediaPost recently released information about TV viewership and trends shaping up in the On-Demand TV arena... "On-demand TV -- when you want it TV -- sounds like a growing place we increasingly want to be. Hello Netflix, Hulu, YouTube, and the ...

The Millennial Guy - A Case Study

Apr 18, 2018

When MediaPost stated, "What It Means To Be A Millennial Guy" this week, I wondered what the research would show as a big difference to Millennial females...   "In combination with the changing nature of the Millennial ...

The Lack Of A Talent Pool

Apr 17, 2018

Jacob's Media released " Where Are Radio's Green Banana's ?" this week, an article aimed at pointing out that new talent needs to be developed in every sector of the media business... "if you attended  Coachella  this ...

New Revenue Stream Launch Tips

Apr 16, 2018

MediaPost recently released an article titled " Tease The Prospects" all about new product launches.  They state that sometimes the success of a business is dependant upon how well you launch a new product or revenue stream... Save As ...
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