Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Video Advertising Metrics

Oct 24, 2014

Online Video Insider has reposted an article from earlier this year reminding you about metrics you need to remind yourself and your clients about as they monitor progress and return on their placement.... " Despite huge technological advances in ...

What's Working At The Coalface

Oct 23, 2014

Whit Adamson, the president of the Tennessee Association of Broadcasters, calls it “pioneering.” I call it getting out in the field and seeing sales reps on their turf. I recently followed up with some sales reps who attended one of my seminars ...

First Position Corners The Market

Oct 22, 2014

If you have clients that you assist with SEO or Search Engine Marketing, The Center For Media Research reports that, as suspected, the first position in the Search Engine Results Page garners the majority of the results... " According to data analysis ...

Music & Boomers

Oct 21, 2014

If your property does well with Boomers, Music sales and instruments may be a catagory that you have neglected that you need to refocus on according to Engage: Boomers... "  Marketers in general, stand to gain a lot by serving a 50+ market that ...

Have You Heard That "Digital Advertising Is Anything But Creative"?

Oct 20, 2014

In a post from Online Publisher Insider, MediaPost reports that calling "Creative" as it relates to Digital Advertising is questionable.  I got a real kick out of the start of the article so in it's entirety from Paulo Gaudiano... " ...
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