Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Customer Service Not Servicing Retail

Aug 21, 2014

How was your last shopping experience?  My last experience consisted of going into a store where I was not greeted by a single employee, finding the items I wanted, and checking out in the self-service line all without any "Customer Service". ...

How Much TV Inventory Will Programmatic Really Take?

Aug 20, 2014

Recent Audience Buying Insider post brings to question changes taking place through the new buzzwords and how long change will take to happen... " When a phrase like “programmatic advertising” takes hold — just as “the Internet” ...

Brands Last Longer Than A LIfetime

Aug 18, 2014

If a client of yours closed their doors tomorrow, how long would it take for consumers to forget them?  I can remember stores that are no longer in business from my childhood home town, I don't remember the advertising they used but I  remember ...

The Call To Kill "Traditional" Media

Aug 15, 2014

Read a post titled "Let's Kill Off "Traditional Media" Once And For All" from the Marketing:Health blog and the point it made quite eloquently was that it doesn't matter what media we use as long as it works... " Working ...

Metrics Part 4 - Time Plus Audience Share Could Become The New Metric

Aug 14, 2014

Another great article on Media Metrics states that Cost Per Thousand may loose it's domination to a metric related to time and share of audience... " There's something in the air and if you want to know what it is, take a look at Biz Stone ...
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