Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Cost Per Click Pricing Continues to Narrow

Aug 3, 2015

If you thought you could still get a screaming deal on cost per click advertising on Mobile, think again.  The rates are narrowing according to MediaPost... " Google and numerous reports released earlier this month from search advertising agencies ...

Mobile First

Jul 31, 2015

MediaPost reported on what could be a milestone tipping point in media recently by saying the U.S., Canada and Great Britain are now Mobile First... " The United States, Canada and Britain are now mobile first – and increasingly mobile only ...

The Social Media Brand

Jul 30, 2015

Can Social Media help build your brand?  Sure.  Do it right, be consistent, and look for ways to always expand your circle of influence and relevancy and your brand image can get an uptick.  The Center For Media Research recently posted ...

Real-Time Customization Trending

Jul 29, 2015

The Center For Media Research states customization of real-time messages should be serious consideration for your clients... " According to Researchscape for Evergage, reported by eMarketer, 58% of marketers worldwide used real-time personalization, ...

Cost Per Second Proposed

Jul 28, 2015

Cost per click, conversion, engagement or impressions all have seen some success in the advertising world but a new format has been proposed based on the "Cost Per Second" and how the platform drives engagement and return on investment... " ...
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