Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2018

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Motivational Video #2 (Along Came Polly)

Aug 21, 2019

  Click Here to Upgrade your Flash Player Along Came Polly ...

Motivational Video #1 (212)

Aug 20, 2019

  Click Here to Upgrade your Flash Player 212 Degrees ...

Buyer Awareness Cycle Top 40

Aug 19, 2019

LPG Research has compiled the Buyer Awareness Cycle Top 40 PRODUCT/SERVICE TIME/MONTHS Aesthetic Enhancements (Major) 7.3 Appliances (Over $500) 3.2 Auto New Domestic 4.1 Auto New Foreign 4.4 Auto Used Domestic 2.2 Auto Used Foreign 2.9 Bedding ...

Website Myths Debunked

Aug 16, 2019

There are tons of ways to increase the traffic to your website, though many people look for the get rich quick schemes that will yield them lots of traffic with little effort.  Let me take the time to debunk these myths and show you the right and ...

Instagram Tips

Aug 15, 2019

Hire Only the Best Employees

LPG on Radio Ink

Return on Interactive Investment

LPG Services

Upcoming Events
See All Events