Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

2014 Holiday Shopping Prediction

Oct 31, 2014

Wonder what consumer confidence is at for the Holiday Season? MediaPost summarizes a Nielsen data release stating almost a 2% increase is expected in Holiday shopping, good news for your clients... " As consumer confidence keeps rising, Nielsen is ...

Programmatic To Hit 63% by 2016

Oct 30, 2014

It's less than 2 years away but prognosticators are stating that Display Ads will see 63% of the business booked through programmatic buying... " By eclipsing $10 billion in 2014, eMarketer says programmatic will account for 45% of total U.S. ...

Guilty Halloween Pleasures

Oct 29, 2014

Have you ever stolen Halloween candy from your kids?  Driven them to a wealthy neighborhood so you know the candy you will choose from is tasty?  The Center for Media Research reports that you are not alone... " A recent survey by RetailMeNot, ...

Mobile Will Take Some Budget

Oct 28, 2014

The increases in advertising expenditures that have been projected for Mobile Advertising in the near future will come at the expense of some other channels and MediaPost reports that Print and TV will be where part of the budget comes from... " ...

A Look Back At Mobile Shopping

Oct 27, 2014

Some Retailers have geared up thier mobile website or apps for Christmas shopping but what do the statistics say?  According to mCommerce Daily, their time spent in Brick and Mortar stores is on the rise.... " While shopping habits of mobile ...
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