Broadcast Media Sales and Management Training

Luce Performance Group
  liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

The Shift From Selling Eyeballs To Actual Sales Outcomes

Mar 27, 2015

Interesting to read articles about the advertising world trying to connect what they spend on an ad to what the cash register actually rings.  At Luce Performance Group properties we have been working with our clients for years focussed on Return ...

Predictions About Radio's Dominance In The Car

Mar 26, 2015

All Access reported last week on the New York Post authoring a startling prediction saying that " Video didn’t kill the radio star, but SIRIUSXM and streaming services like PANDORA are taking it apart piece by piece. Terrestrial radio, after ...

Seeing Red

Mar 25, 2015

For years, marketers have told us that the combination of Yellow and Black are the most effective for cutting through the clutter when it comes to display or visual advertising in Print, TV, Online or Billboards.  New research is reporting a change ...

In 5 Years, 50% Of The Population Will Be 50+

Mar 24, 2015

I knew Boomers have control over the largest chunk of discretionary income but didn't realize that 50% of the U.S. population will be over 50 years old in 5 years.  What else has MediaPost reported?... " This year marks an exciting generational ...

New Parent Marketing

Mar 23, 2015

Society has changed.  Old stereotypes no longer hold true and marketers are feeling pressure to redefine marketing to parents and what that means... " Fourteen percent of Millennials 18-32 years old are currently parents, with nearly 8,000 more ...
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