Broadcast Media Sales and Management Training

Luce Performance Group
  liquid fire tour 2015

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

How Do You Measure Success...Ratings or Reactions

May 29, 2015

Some recent ad campaigns bring to light the question of ad effectiveness against cost and reach, what is more important, the ratings or the reaction garnered from the audience?... " Should advertisers make their ad buy decisions based on how many ...

Word Of Mouth Still Delivers

May 28, 2015

The Center For Media Research validated an age-old strength of "Word of Mouth" advertising by noting how it was recently attributed to success... " According to a recent roundup study by Marketing Charts, when it comes to influencing consumers’ ...

Radio Dominating Latest Social Media Results

May 27, 2015

The Center For Media Research reports that the Radio Industry is really doing well in Social engagement and Tweeting... " According to research by the Radio Television Digital News Association, radio stations are making strides in developing social ...

Boomers & Smartphones

May 26, 2015

I have a lot of friends that are Baby Boomers, sometimes I teach them things on their smartphones, sometimes they teach me.  The point is that stereotyping that demographic doesn't work, for smartphones or anything else according to MediaPost... ...

Marketing Targets

May 25, 2015

How are demographics defined right now?  The Center For Media Research reports the latest divisions and age catagories to help us know who we are talking to... " According to a recent Marketing Charts report, marketers are focusing a lot of ...
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