Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2018

Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Divide and Conquer: Why Zoning your Territory will Increase Sales

May 25, 2018

Who manages your sales reps? account lists? Your prospects and customers or your sales reps? The most common complaint I hear from sales managers across the country is, "How can I get my sales reps to see more people?" Not only do they need ...

Content Marketing Solutions

May 25, 2018

Do you have clients that have suggested they would be interested in a Content Marketing campaign but you don't know where to go to find an Influencer to team up with for the campaign?  MediaPost reports that Facebook is coming up with a solution... ...

5 Sure-Fire Ways to Build Referral Business

May 24, 2018

If you could increase your business by 20 percent simply by asking one question, would you do it? Yet few Radio sales reps ask for referrals on every call. If you have been in the business more than five years, 80 percent of your new business should ...

Gamification, Polls & Surveys Can Provide The Answers You Are Looking For.

May 24, 2018

I am a big fan of Second Street and their Polls, Surveys, Ballots and Sweepstakes as they all have the opportunity to gather leads through Email opt-ins but also gather data from entries as they ask a few questions that can really help determine ...

Blockchain - A Learning Guide

May 23, 2018

So Blockchain is supposed to be the answer to future currency used online and socially in the future.  From the chart above, it is unclear if anyone has a great solution.  MediaPost explains... "I was already thinking about the role blockchain ...
Hire Only the Best Employees

LPG on Radio Ink

Return on Interactive Investment

LPG Services

Upcoming Events
See All Events