Broadcast Media Sales and Management Training

Luce Performance Group
liquid fire tour 2018
 

Welcome to the Luce Performance Group


The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print

Sean Luce has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road 40-plus weeks a year taking the “Liquid Fire” message to help others achieve their goals.

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching and instructing. There’s no such thing to Sean as “sitting behind a desk.”

Sean has conducted seminars on sales and marketing on three continents and in all 50 United States, working with Fortune 500 companies, universities, television and radio stations, internet firms, newspapers and magazines, and the National Association of Broadcasters and the Radio Advertising Bureau.

Additionally, Sean is a contributing writer for various national publications in business, sales and sales management. He’s been featured in many of media’ top magazines, including Advertising Age, Promo magazine, and Radio Ink and many more. Sean helped develop the “Buyers Awareness Cycle,” which is used as a media industry standard. He’s also a avid student of martial arts and uses the connection between martial arts and sales in many of his seminars. 

The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
 
How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Improve Your New-Hire Success Rate To 80%

Dec 10, 2018

A friend of mine always told me that hiring potential super stars is much like dating.You can interview (or date) someone for the next six months, but until the day you hire him or her and the person starts working in your office (the day your date eventually ...

Boss Man is Taking it very Seriously

Dec 7, 2018

A Secret Shopper Can Provide A Glimpse Into Clients' "Customer-Service Quotient"   How much responsibility do we bear when we run a media schedule for a sales client? Are we responsible for customer traffic that the ads are expected ...

Sales Meeting Idea Starter

Dec 6, 2018

This is an internal sales contest for your sales reps. Your card has 25 squares. Onto each square, write important goals for sales staff members - long-term orders, new business orders with specific dollar amounts, sold specs, increased rates, testimonial ...

Connected TV's Now At Critical Mass

Dec 5, 2018

An article from MediaPost highlights what is happening with Smart TV's and the 83% that are connected to the internet...a great stat to know if your property sells a CTV or OTT video solution... "The number of smart TV owners who have connected ...

The Rate-Increase Letter For 2005 That You Can Use Today

Dec 4, 2018

Lets step into the "way-back" machine and review an article from 2004.  There are lessons to be learned about raising rates and taking the sales department out of the equation and approaching the change from a position of strength that ...
Hire Only the Best Employees

LPG on Radio Ink

Return on Interactive Investment






LPG Services


Upcoming Events
See All Events