The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Oct 22, 2008
San Jose's Mercury News has a series of 7 articles about how the economy is effecting business but the headline for this one really struck a chord and the story behind the quote... "You wouldn't know we were teetering toward recession by walking into ...
Oct 21, 2008
Our friends at Jacobs Media brought to light another sports related motivational trinket with the improbable World Series entry.... "The lowly Tampa Bay Rays with a minimum salary budget for players now find themselves in the World Series. Deservedly ...
Oct 20, 2008
An article in Advertising Age touted the recent increase in listener numbers for Radio, but the same increases may not be found in revenue.... "A recent online study from Paragon Research polling more than 400 14- to 24-year-olds about their music-consumption ...
Oct 19, 2008
What a great mantra! I think we have heard it all as we go out into the field to help clients and find that they really don't want to help themselves but instead want to curl up in a ball and hope the marketing fight will just pass them by without engaging ...
Oct 18, 2008
Great management article from Karl Greenberg of MediaPost Friday, 5 lessons to learn from a Corporate Marketing Officer on his way out... " Jim Stengel's presentation at Association of National Advertisers Masters of Marketing conference in Orlando, ...
Oct 17, 2008
A new MediaPost Research Brief tells us that ad spending online is increasing at the expense of traditional media. "According to a new Epsilon CMO Survey, Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in ...
Oct 16, 2008
Multi-Channel Shoppers, those who shop online more than 4 times a year and spend $500 or more annually, responded to an ATG Retailer Daily survey recently and stated that by a small margin they look to the internet more than in-store for holiday gifts. ...
Oct 15, 2008
As the sale force of advertising, it is easy for us to "preach" to our clients that they must maintain and even use opportunities to increase their "Share of Mind" during a recession. If their competitor backs down in marketing, that leaves a hole and ...
Oct 14, 2008
Kudos to NBC! Monday they announced an initiative to create "locals only" web sites in each market they serve featuring news, information, entertainment, blogs, and social networking capabilities...sounds a lot like what our friends at Castanet.net have ...
Oct 13, 2008
I think we all know that it is much cheaper to gain future business from existing customers as compared to developing new customers, although new customer funnels need to be part of the marketing mix, ignoring your existing customer is a mistake too ...
Oct 12, 2008
If you pay close attention to the chart above, how do you facilitate the conversations moms are saying they want to have. Is it live programing on your Radio or TV station? It it an interactive Blog where comments ...
Oct 11, 2008
"Hispanics show more loyalty to the companies and brands that try to speak to them as they assimilate and edit American culture." says MediaPosts Rudy Duthill in the recent Engage Hispanics Newsletter. As a marketer, that gets my attention because it ...
Oct 10, 2008
Changes will take place this year with holiday spending and gift cards will feel part of the pinch according to a MediaPost Research Brief...
Average Projected Spend On Gift Cards ($ by Age and Gender)
Age Group
...
Oct 9, 2008
In a new survey by Autobytel reported in MediaPost, 56% of Auto Dealers are seeing lower sales while domestic dealers are seeing heavier decreases. Their focus is now Online. "The firm also says that 77% of dealers are refocusing on follow-up processes/lead ...
Oct 8, 2008
I had to laugh out loud when I read the opening paragraph to the article from MediaPost concerning young men and their media habits.... " Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned ...
Oct 7, 2008
Economic turmoil has retailers looking at various strategies this year to capture the dollars that are available as early as possible. Ad Age published an article that stated Wal Mart would have it's Christmas displays up October 10th to capture the ...
Oct 6, 2008
Does it make sense to pitch your clients a cause marketing campaign? Looking at this info from a 2008 Cone & Duke University Cause Study, it seems that the lift is worth it. A couple of interesting tidbits from the survey ...
Oct 5, 2008
As your clients become more astute online, they should be able to target local online but are missing opportunities because they remain confused about the best tactics, traffic sources and measurement tools available, according to a study from Marchex, ...
Oct 4, 2008
Take a close look at the chart above, it represents results from a newly released global survey by the Economist Intellligence Unit and Alcatel - Lucent company Genesys reports Retailer Daily that states 3 key conclusions about ...
Oct 3, 2008
MediaPost's Karl Greenberg put together a great article on Baby Boomers and how that market has segmented itself over the last couple of years with some stereotypes emerging that help marketers understand who they are talking to. Take a look at this ...
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