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Oct 8, 2008 by Mark Maier I had to laugh out loud when I read the opening paragraph to the article from MediaPost concerning young men and their media habits....
"Nearly 70% of men ages 18 to 34 would rather rather give up TV than the Internet, according to new research commissioned by Web content provider Break Media. And 26% would rather surf the Web than have sex."
To view the complete article click here
So what other interesting tidbits did the study reveal? The top three catogories for video viewing were in order, Funny Videos, Full Length Movies, and "Video's Featuring Hot Girls". Nearly half spend 22 hours or more a week online and almost half bought something at retail after viewing an online ad. The study also found less than 20% of men value appearance over personality when it comes to attraction, I guess that is partial redemption for watching "Video's Featuring Hot Girls"!
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