Millenials Vs Boomers - Where Should Your Clients Focus

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Take a close look at the chart above, it represents results from a newly released global survey by the Economist Intellligence Unit and Alcatel - Lucent company Genesys reports Retailer Daily that states 3 key conclusions about whom you should focus on and why:
"Investment strategies are shifting to favor Millennials: Companies are debating heavily whether to invest more in catering to aging Baby Boomers versus next-generation consumers, with 42% saying they should tilt toward younger customers, while 39% would shift toward Baby Boomers and Generation X. "
"The time to act is now: Most companies (54%) have not yet set their strategies or marketing for Millennials, even though they overwhelmingly agree that such steps are needed; 75% say Millennials will have an impact on their organization as consumers in the next three years."
"It?s an Enterprise 2.0 world: Most companies have a sophisticated understanding of what it would take to adapt, but they are not ready to change their customer engagement model by leveraging social networking, peer marketing, better online support, text messaging, and blogging."
The determining factor is your clients' strategy to reach the market, are you cutting edge enough to reach those born between 1982 and 2001? Only 32% of the surveyed companies have developed a strategy.
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