The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Sep 30, 2008
I've noticed more and more retailers putting out sampler stations in their stores and after a read of a recent article in Brandweek detailing an Arbitron study, I understand why. "More than one-third (35%) of customers who tried a sample bought the product ...
Sep 29, 2008
I enjoy reading other industry blogs and the recent post by Diane Mermigas, the editor-at-large from MediaPost, propelled some thoughts about innovation as a mandate as compared to an option. I've toiled for hours over operations budgets, trying to shave ...
Sep 28, 2008
With all the negative press about declining revenues, there is a lot of good news about radio, revenue, and audiences from the keynote address at the recent conference; 1) Radio reaches up to 95% of consumers across all demographic segments 2) 235,000,000 ...
Sep 27, 2008
According to a new Mediamark survey, now is the time to bring holiday shoppers to your retail clients; "One way retailers may try to goose sales, predicts Mediamark Research & Intelligence, is by targeting the 62 million consumers who start shopping ...
Sep 26, 2008
The question is very similar to what came first, the Chicken or the Egg as I look at it but a MediaPost article entitled "Advertising Week - The Future Belongs To Creative" had this to say: "In the continuing tug-of-war between what drives the train--creative ...
Sep 25, 2008
When is the last time you took a really good look under the hood of your vehicle? Speaking for myself, I could change the oil, check and fill up the vital fluids, and replace the air filter but as far as anything else goes like resetting my electronics ...
Sep 24, 2008
Many clusters or media groups today contain Hispanic focussed programming and the oportunity to engage them with your clients marketing message increases every year as the population grows. MediaPost has started a newsletter called "Engage: Hispanics" ...
Sep 23, 2008
As part of my duties as a Trainer here at Luce Performance Group, I subscribe to several newsletters and daily industry news services. AdReady released their newsletter this month and it hit my inbox with the following information that truly gives you ...
Sep 22, 2008
Home Electronics and Lawnmower purchases are not the only things that Dad's buy according to a new research report by Silver Stork Research. Generation X and Y are showing a trend of Dad's making the day-in-day-out purchases more than ever, in fact, 50% ...
Sep 21, 2008
Best Methods for Political Candidates to Get Voter Attention (May, 2008)
Medium
% of Respondents
TV or cable ads
63%
Debates
57
Official website
51
Word-of-mouth
39 ...
Sep 20, 2008
Now is not the time to settle when a client tells you they are thinking of cutting their marketing budget because of the recession. This is the time to really ask questions and get back to showing your clients what the Equation For Success shows as ...
Sep 19, 2008
First we heard that starting in 2009 Arbitron will take Cell Phone Only consumers into account on it's diary based ratings and that makes sense now with the new information released from Neilson Mobile that one in 5 households will use mobile phones ...
Sep 18, 2008
An article in the Wall Street Journal caught my eye on Wholesalers using the web to go direct to consumers. Shelly Banjo profiles 3 businesses that have made the move and offer great insight into what it takes to be successful: 1) Customer Service - Customers ...
Sep 17, 2008
Borrell Associates and BIA Financial Network released results of a study on valuations of media websites, revenue, margin, and annual growth. Since newspaper related sites in most markets are the most established, as a segment of the media sites surveyed ...
Sep 16, 2008
NewMediaMetrics just released a survey of activity that Moms from Generation X and Y exhibited while taking a survey on parenting.com. Both sets rely on the internet for resources to help guide them through the parenting experience but each is focussed ...
Sep 15, 2008
In a world of break-even or falling revenues, it's nice to see that audience levels for listenership are actually up over last year according to a new survey from America Media Services reported by Eric Sass in MediaPost. The report says "The AMS Radio ...
Sep 14, 2008
What effect is the recession having on listeners? BrainReserve's "Culture of the Recession" study has some very interesting statistics:
Half report buying more private-label products during that six-month period, and 24% say they now buy private-label ...
Sep 13, 2008
Sounds strange, but it's true according to research from ICOM Information & Communications. The Study says;
"Both male and female groups 55 years and older are above-average users of environmentally friendly home goods in the U.S., according to ...
Sep 12, 2008
I ran into an interesting article from Paul Bradshaw of the Poynter Institute. He said "For all the talk of how journalists can get a grip on new media, there's been far too little on how ad sales people can do the same. So here I present ten ways ad ...
Sep 11, 2008
Are you a news junkie or disinterested? A report from Pew Research Center now defines 4 catagories of news consumers and the following paragraph and chart are really not suprising.... "Since the1990s, the proportion of Americans saying they read a newspaper ...
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