Broadcast Media Sales and Management Training Blogs

Luce Performance Group
 
Page 135 of 136<<<135>

Wholesalers Set Up Shop Online To Tap Consumers

Sep 18, 2008

An article in the Wall Street Journal caught my eye on Wholesalers using the web to go direct to consumers. Shelly Banjo profiles 3 businesses that have made the move and offer great insight into what it takes to be successful: 1) Customer Service - Customers ...

Is A Web Portal Really Worth It?

Sep 17, 2008

Borrell Associates and BIA Financial Network released results of a study on valuations of media websites, revenue, margin, and annual growth.  Since newspaper related sites in most markets are the most established, as a segment of the media sites ...

Generation X and Y Moms Use The Web Differently

Sep 16, 2008

NewMediaMetrics just released a survey of activity that Moms from Generation X and Y exhibited while taking a survey on parenting.com.  Both sets rely on the internet for resources to help guide them through the parenting experience but ...

Radio Audiences Up

Sep 15, 2008

In a world of break-even or falling revenues, it's nice to see that audience levels for listenership are actually up over last year according to a new survey from America Media Services reported by Eric Sass in MediaPost. The report says "The AMS Radio ...

Recession Statistics

Sep 14, 2008

What effect is the recession having on listeners? BrainReserve's "Culture of the Recession" study has some very interesting statistics: Half report buying more private-label products during that six-month period, and 24% say they now buy private-label ...

Boomers Outbuy Other Demographics For Green Products?

Sep 13, 2008

Sounds strange, but it's true according to research from ICOM Information & Communications.  The Study says; "Both male and female groups 55 years and older are above-average users of environmentally friendly home goods in the U.S., according ...

10 Ways That Ad Sales People Can Save Their Jobs

Sep 12, 2008

I ran into an interesting article from Paul Bradshaw of the Poynter Institute.  He said "For all the talk of how journalists can get a grip on new media, there's been far too little on how ad sales people can do the same. So here I present ten ways ...

News Junkies Tune In All Media

Sep 11, 2008

Are you a news junkie or disinterested? A report from Pew Research Center now defines 4 catagories of news consumers and the following paragraph and chart are really not suprising.... "Since the1990s, the proportion of Americans saying they read a newspaper ...

Are Your Listeners Searching For Jobs Online?

Sep 10, 2008

Radio Formats with the Highest Concentration of Online Job Searchers Radio formats listened to (M-S 6am-Mid cume) % of Online Job Searchers who Listen Index/Concentration (100=National Average) Urban Contemporary ...

People, Objectives, Strategy, & Technology-Evaluating New Media

Sep 9, 2008

Some marketers are approaching New Media very cautiously, research shows that 80% of marketers say the benefit of adopting emerging channels is worth the challenge of trailing behind. "60% struggle to build the case for interactive marketing, and ...

Non-Spot Revenue Surpasses Predictions

Sep 8, 2008

"Off-Air revenue (previously referred to as Non-Spot) has surpassed last year's mid-year forecast by the Radio Advertising Bureau (RAB) , and is expected to approach $2B by the end of 2008 - nearly a full year ahead of the predicted timeline."   ...

What Video IAB Advertising Format Will Work Best For My Client?

Sep 2, 2008

To pre-roll or overlay, that is the question I ask.  If you are trying to decide what format to use on your website and what the best practices are showing works best for branding campaigns as compared to call to action, than you will want to take ...

Murphy's Laws of Combat

Aug 24, 2008

We have had these around the office for a while, and they always bring a smile to my face. 1. You are not a superman. 2. If it's stupid but works, it isn't stupid. 3. Don't look conspicuous - it draws fire. ( This is why aircraft carriers are called, ...

The Barak Obama Image and what you can learn from it.

Aug 12, 2008

No matter what your political views might be, you can't deny that the Obama Image sells.  Here are some lessons you can learn just from watching him on the campaign trail Click Here to Upgrade your Flash Player // Dress and Behave for ...

White House Lawn Garden Reception

Jul 23, 2008

Reception dinner with the President of the National Association of Broadcasters and other dignitaries. ...
White House Lawn reception on June 17th, 2008 hosted by Mary Lincoln.Sean with David Rehr-President of the National Association of Broadcasters at the White House June 17th, 2008.Sean and Ashley at the dinner reception on June 17th, 2008.Sean with Dennis Lyle at the White House June 17th, 2008.

How Search Engines Determine your Rank

Jul 8, 2008

Everyone wants to be the #1 ranked site on google.  The first step to getting there is understanding how google ranks websites.  Even though the algorithm that Google uses is secret, they have told webmasters some key things to focus on.  ...

Marketing Your Way Through A Recession Part 2

Jul 4, 2008

Earlier this week we presented some information from Harvard Business School about 8 key factors to consider in your marketing for the remainder of 2008 and 2009.  The American Marketing Association released a report this week from a survey taken ...

Building your website for results.

Jul 1, 2008

Some stations in broadcast media have done a great job of using the internet to increase their advertising dollars.  However there are still too many companies that have been slow to adapt to new technology.  Too often mangement is scared of ...

Marketing Your Way Through A Recession

Jul 1, 2008

We posted some interesting consumer information yesterday, that taken the wrong way, puts a negative slant on the economy. The report stated that 64% of consumers have changed or cut back household spending habits in the last several months. What ...

Radio's New Tsunami

Jun 28, 2008

This week blogs and newsfeeds have reminded the broadcast industry how important it is to stream into the workplace to help influence purchasing decisions and referrals.  Radio drive times are being challenged with cars equiped with i-pods, internet ...
Page 135 of 136<<<135>