Does it make sense to pitch your clients a cause marketing campaign? Looking at this info from a 2008 Cone & Duke University Cause Study, it seems that the lift is worth it.
A couple of interesting tidbits from the survey online of 1,000 adults:
"One thing we know for sure - consumers are paying more attention to cause messages, and as a result are more likely to purchase," said Gavan Fitzsimons, Duke marketing professor and lead researcher on the study. "This is clearly great news for brand managers, as every percentage increase can translate to millions of dollars in revenue."
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