A new MediaPost Research Brief tells us that ad spending online is increasing at the expense of traditional media.
"According to a new Epsilon CMO Survey, Chief Marketing Officers at many of the biggest brands in the nation are seeing a major shift in the marketing landscape. 63% of the 175 marketing executives surveyed see an increase in their spending on interactive/digital marketing while 59% report a decrease in traditional marketing spend."
The report goes on to detail exactly what has happened with spending...
"Interactive/Digital Marketing:
- Decreased? 14%
- Increased? 63%
- Stayed the same? 23%
While Traditional Marketing
- Decreased? 59%
- Increased? 13%
- Stayed the same? 29%
Source: Epsilon, September 2008
Where are the areas of interest?
"Social computing (including word of mouth, social networking sites, viral advertising, etc.) was the most popular emerging channel with 42% of marketing executives expressing interest in adding it to their marketing mix
Blogs were the second most popular emerging channel: 35% of marketing executives want to pursue blogs and 19% already use blogs
Almost one-third of CMOs mentioned Podcasting as an area of interest: 31% are interested in adding Podcasting to their marketing mix and 18% already have.
Mobile devices also elicited interest: 29% are interested in Mobile Devices (Phones/PDAs) and 22% have added them to their marketing mix "
To read the complete article click here , to read the Epsilon survey, click on the pdf icon below