The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Mar 20, 2009
" Farmers Insurance Launches Hispanic Effort " is the headline from MediaPost but the bigger story is that as a culture research has shown that the Hispanic population as a whole is looking for good information and answers.... "Spanish-preferred consumers ...
Mar 19, 2009
The article " As Times Get Tougher, Consumers Turn To Coupons " sparked some interest as just this morning my wife told me about the items she had saved fairly substantial amounts on just by using a coupon, she is not alone... "Gwen Martinez is buying ...
Mar 18, 2009
The report " Main Street Goes Interactive " is out from Borrell & Associates, detailing what Small-and-Medium-Sized Businesses are trending to spend in the upcoming years.... "While they spend, on average, 11% of their ad budgets online, some spend ...
Mar 17, 2009
Looks like Consumer Confidence hit the low in February of this year and could be on it's way back up according to research from RBC , that's good news for your clients... "Consumer confidence looks to be trying to find a bottom," said Larry Miller, managing ...
Mar 16, 2009
The old adage that the best place to look for new business is with your existing clients remains true but what about prospecting for new business? Now is a great to brush up your prospecting skills or develop an advertising program for some of the business ...
Mar 15, 2009
BIGResearch just released the March Executive Briefing which covers a wide range of consumer intent and market behavior. I found the chart on fluctuating gas prices of interest....
What impact is the Recession having on forward planning of purchases? ...
Mar 14, 2009
What do Baby Boomers react to in today's economy? MediaPost's " Boomers Can Be Targeted By Economic Outlook " reminds us that changes are underway with this important demographic, looking at their desires for consumer electronics compared to other segments ...
Mar 13, 2009
The trend for developing a Community News Portal is more pronounced with this latest research from The Rosen Group , 65% look for a dedicated site. What about Entertainment and Lifestyle news?...
"Other survey findings:
The largest percentage ...
Mar 12, 2009
Interesting study from Nielson as they analyzed the Lexington, Kentucky market as part of their study into Radio listening habits and found that " Younger, Cell Phone-Only Listen To Lots More Radio "... "Nielsen found that cell phone-only households - ...
Mar 11, 2009
In the latest edition of Taylor On Radio, they reported on a promotion that really caught my attention and could really add to your bottom line....
To help ailing local businesses, Journal Communications sponsors "Southern Arizona's Ultimate Clearance ...
Mar 10, 2009
" Microsoft Confirms Marketing Funnel Remains Relevant " reads the headline from MediaPost. At LPG we have known all along that the "Marketing Funnel " or The 4 Stages Of The Buyers Awareness Cycle is real and relevant, has 4 stages, and every sector ...
Mar 9, 2009
What questions do you need to ask your clients to show them how to measure Return On Investment? 8 questions that they answer and one that your provide make this an easy exercise to determine if their advertising is effective: 1. Total Investment ...
Mar 8, 2009
Unique Visitors, Conversions, Bounce-Rate, Delivered Impressions, Click-Throughs, Hits, Conversions, Branding, Call-to-Action, Time Spent Per Page. These are all great terms, the buzz words for Interactive Media, but try to talk about what makes sense ...
Mar 7, 2009
I have heard all sorts of statistics about how many times customers that have an exceptional experience will share it with friends varying from 3-5 retellings, on the other hand if they have a bad experience they tell the story each time it becomes relevant ...
Mar 6, 2009
ESPN's Ed Erhardt writes: " Men Changing, Advertising Reacting ", is that reacting to the changing economy or maybe a shift in how some goods or services are influenced by gender and demographics that challenge the "norm"?.. " For years, advertisers that ...
Mar 5, 2009
I don't know too many radio broadcasters who didn't feel a real loss with the death of Paul Harvey over the weekend. My first full-time job in radio was as a Midday DJ/News Director on an Oldies AM station and part of every day was the 15 minute ...
Mar 4, 2009
I'm not talking about walking on water or making money grow on trees but what I am suggesting is that you are in a position to help your clients help themselves. Eric Holmen of MediaPost posted " Waiting For A Miracle On 34th Street " and the points he ...
Mar 3, 2009
Sean has wrote about it, Paul has posted comments supporting it, yet again we are placing our attention on local content paired with local advertising equalling local ad budgets that can grow. Diane Mermigas of MediaPost brings her local views into play ...
Mar 2, 2009
I recently sat down with some local car dealers who are really feeling the effects to the recession. It's not just the credit markets (less than 60% of those that want to buy can get financed), new manufacturer requirements (forcing them to take inventory ...
Mar 1, 2009
Wish I could just quote the Jimmy Buffett song but customers are changing, their habits are changing, buying cycles are changing, we are seeing changes in attitudes. MediaPosts " Recession, Retailers Are Changing Your Customers ", the latest consumer ...
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