Consumer Actions & Intentions

Mar 15, 2009 by Mark Maier

BIGResearch just released the March Executive Briefing which covers a wide range of consumer intent and market behavior.  I found the chart on fluctuating gas prices of interest....

What impact is the Recession having on forward planning of purchases?   Looks like consumers are saying that they will change their spending habits which means that we need to advise our clients to continue to engage their marketing and drive customers through the Buying Cycle....

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