The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Apr 10, 2009
Ad Age released a great list of the 10 " Principals For Bad Times And Good " that bear posting here, my personal favorites include numbers 4,7, 8 &10... " 1. ADAPT. A recession of this magnitude forces change upon everybody. This is the time to do ...
Apr 9, 2009
As I looked through the variety of articles posted recently by Ad Age on the Recession , the article " Wondering What To Do? We Asked The Experts ." caught my interest with interesting perspectives from top marketers that basically say don't cut your ...
Apr 8, 2009
Found a great blog on the ARIA Connect site that you should read and we all should take it to heart.... "The wonderful thing about teaching, is how much you learn about the things you think you already know. Seeing information one has gathered over years ...
Apr 7, 2009
Ad Age recently posted a group of articles that should be on your "must-read" list for " Marketing During A Recession ". There are some great ideas and case studies of some existing campaigns and some great food for thought as how you advise your clients ...
Apr 6, 2009
Greg Hammond of Marketing Daily caught my attention with " Wasting Money on Advertising", I am including the entire article in my post along with tried and true ways to teach your clients how not to waste their advertising dollars...... "
There are ...
Apr 5, 2009
I am always looking for interesting perspectives to share with you and the post from the Online Publishing Insider had a few tasty morsels relating to your website from an article called " What is 'Better' "... " Size Matters
According to the Online ...
Apr 4, 2009
From the Center For Media Research comes a new study on " A Strategic Path To The Digital Customer ", in it are some interesting demographic divisions created by new media.... " Consumers can no longer be considered ?the audience' - they are simultaneously ...
Apr 3, 2009
The 4 Stages of The BAC / Pre-Purchase Experience
Stage 1
Stage 2
Stage 3
Stage 4
Prospect Goal
Become Aware of Product / Service
Get Familar with Product / Service
Feel Relevant Connections to ...
Apr 2, 2009
With several newspapers closing their doors or changing the operations, there is always an opportunity to look back in hindsight for ways that the outcome might have changed had new thinking or new media been adopted. Marketing Charts' " Newspapers Not ...
Apr 1, 2009
I think anyone that has ever dealt with a client or an agency representing a client that has requested "added value" knows that it soon becomes a never ending give and take relationship that is required to fulfill the sales process. Talking with our clients, ...
Mar 31, 2009
"Moneyball Marketing" comes from the book by Michael Lewis called "Moneyball: The Art of Winning an Unfair Game". It's the story of Major League Baseball franchises that succeed even though they have smaller budgets and supposedly inferior players. Stephen ...
Mar 30, 2009
Stereotypes of the language barriers limiting Hispanics in enjoyment of new technology have been destroyed by research from Mintel that says " Hispanics' Web Savvy Surpassing Others ".... "The survey of 1,700 non-Hispanics and 300 Hispanics over 18 found ...
Mar 29, 2009
An article about " JC Penney Inks Deal With Wedding Site " made for an interesting read and even more interesting thoughts on how to link your audience with those in the industry....
"A spokesperson says that JC Penney had a similar relationship with ...
Mar 28, 2009
When you are online, what grabs your attention? What would make you want to click on an ad and get more information or be taken to another landing page to learn more about something that has caught you interest? Here's what the latest poll from the Center ...
Mar 27, 2009
Do you have a Facebook profile? I recently posted my profile on Facebook and it is more of a personal profile than related to what I do here at Luce Performance Group. A week or so ago Eric Rhoads of Radio Inc sent me a "friend" request and we linked ...
Mar 26, 2009
Great research to pass on to your clients about long term price cuts during a recession in the article " Big Price Cuts Linked To Long-Term Brand Damage ". The first time I read the title I swore it said Brain Damage. Regardless, Brand Damage is something ...
Mar 25, 2009
Marketing Daily has a great article from Mason Wiley on " Creating Online Campaigns That Convert ". He shares 5 points to help convert ad viewers into product buyers, leads, new members signups, and video viewers... " 1. Stand out from the crowd: Getting ...
Mar 24, 2009
Saying "they have been through much worse" and that allows them to "roll with the punches", MediaPost's "Recessions Effect Equals Opportunities For Advertisers " sheds some light on Hispanic trends and why your clients need to continue their ad spending ...
Mar 23, 2009
We have a weekly shopper in our market that just released a Home & Garden section, and I have to take my hat off to them for some of the content they created with their advertisers. They used the exact formula described as "Articles that Include ...
Mar 22, 2009
Our friends at Jacobs Media have been asking "WTDA" (Whats The Digital Application) for quite some time, it has become their mantra working with Radio properties trying to expand their audience and revenues with Interactive or Digital applications. BIA ...
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