The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Dec 1, 2008
Initial reports coming in show that retail sales were up over the weekend and Black Friday was a success. " Execs Exhale: Initial Spending Stronger Than Expected " was the headline from MediaPost today.... "The National Retail Federation's 2008 Black ...
Nov 30, 2008
Recently research has turned to finding the most logical solutions for online video exposure. Pre-roll, Post-roll, Mid-roll, & Overlay arguments abound and with the technology really being new, the process and impression cycle for the consumer is ...
Nov 29, 2008
10 days ago we posted some very interesting information on view-throughs and how they impact online and offline Return on Interactive Investment (Luce Performance Group and Castanet.net are currently testing a formula to measure that very thing, it quantifies ...
Nov 28, 2008
I don't know what is happening in your market with the newspaper but I am guessing you are seeing the same things we are, the paper is cutting back staff & coverage to become a more "regional newspaper" that completely ignores what is happening in ...
Nov 27, 2008
Good news for Television and Internet properties, according to MediaPosts Wayne Friedman's article " Tune in - TV Viewing up 4.1% in 3Q ", consumers are spending more time with each medium.... "TV viewing rose 4.1% to 142 hours and 29 minutes per month ...
Nov 26, 2008
As we near Black Friday and Cyber Monday and I have really paid attention to who and how marketers are trying to lure customers into their stores this season, an article from MediaPost called " Making The Case For Brand Building Through Hyper-Targeting ...
Nov 25, 2008
Our client's worst enemy is what Barbara Apple Sullivan writes about in the MediaPost article called " Five Key Approaches To The Frugal Mindset" but she takes a proper spin on it by giving us advice relating to our clients and how to keep consumers ...
Nov 24, 2008
Seth Godin's Blog features a great analysis of the New York Times and what they could or could have done to remain a powerhouse. The lessons that we can learn from it can be very valuable as you look at your Radio, Television, or Interactive property. ...
Nov 23, 2008
The New York Times article reads " Web Sites Wage Holiday Price Wars " and if you read yesterdays post, this probably is not good news for the economy as it leads to deflation and a downward spiral.... "Traditional retailers are facing the same problem, ...
Nov 22, 2008
Most consumers will tell you they love to see price wars, but in the current economic state, it might prove to be a bad thing. Economists call it deflation and an MSNBC article called " Falling Prices Raises Worries About Deflation" goes to great strides ...
Nov 21, 2008
Although this is not the first time I have heard the suggestion that a potential new revenue stream exists with becoming a local advertising agency for your clients, the way it is presented by the Mediashift article called " Should Newspapers Become Online ...
Nov 20, 2008
Besides the obvious Wal-mart, who is benefitting right now from decreased consumer confidence? The article that came across my inbox gives a good example of how our clients can adapt and change in the new business climate to make the most of what it out ...
Nov 19, 2008
For the past 8 years the 3 Major US automobile manufacturers have been in decline. Now its looking more realistic that at least one of them will go belly up. All three of them might even have to file for chapter 11. Considering that these three companies ...
Nov 19, 2008
MediaPost's Online Metrics Insider gives us a new measurement metric for Interactive advertising by the way of Comscore Research on view-throughs. The new research and accounting method makes way for the view-through to become a vital Key Performance ...
Nov 18, 2008
If you haven't had a chance yet to read www.advertisingsuccessstories.com , you need to have a look. I was fascinated by the article from Eric Rhoads and asked if we could post it, so without further delay and reprinted by permission of Radio Ink ...
Nov 17, 2008
A while back we had a request for resources where you can find good creative and promotional ideas that can translate into Radio, TV, or Interactive. The latest edition of Jeffrey Hedquists newsletter came through my e-mail and with it an invitation to ...
Nov 15, 2008
Paul Jacobs at Jacobs Media provided another real gem as a post of theirs really does a great job outlining the need to change the current business model or die. "I was at a family function a few months ago talking to a relative who owns a small fence-building ...
Nov 13, 2008
I know very few people who have not been effected in some way by the recent economic turmoil but just as we teach our clients that the recession is not the time to decrease advertising, it is also not the time to decrease training, in fact, it is time ...
Nov 13, 2008
As you may or may not know, Luce Performance Group has partnered up with In A Box Business Solutions to integrate the LPG sales tools and knowledge in their system. Recently they hosted a webinar for In A Box customers on ?Helping Retain and Grow ...
Nov 12, 2008
The daily post I get by e-mail from Jacobs Media had a very interesting twist to it today, they usually talk about programming issues but recently Fred Jacobs has spent some time talking about sales and how everyone in the industry is in sales, no matter ...
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