Good news for Television and Internet properties, according to MediaPosts Wayne Friedman's article "Tune in - TV Viewing up 4.1% in 3Q", consumers are spending more time with each medium....
"TV viewing rose 4.1% to 142 hours and 29 minutes per month in the third quarter--a hike of 5 hours and 35 minutes versus the same time period a year ago, according to The Nielsen Co. TV also was up in users by 1.6%, to 282.2 million per month in the third quarter over the same period last year.
While Internet usage also was up, the growth of time spent watching video was not as high as with traditional TV. Internet usage rose 5.7% to just over 27 hours per month, which amounts to one hour and 29 minutes more than a year ago.
Internet usage was just 19% of all traditional TV viewing, at 142 hours and 29 minutes. The Internet also witnessed its user base climb 4.2% to 159.9 million average users per month in the same period."
The article went onto say that time-shifted viewing shot up 53.5% to 6 hours and 32 minutes per month, the demographics of top viewers don't present any shockers...
"For traditional TV viewing, viewers 65 and older watch more than 196 hours a month, the most of any age group. The lowest levels are with kids ages 2-11, at over 108 minutes a month.
The biggest Internet users are adults 35-44, at more than 37 hours. Watching Internet video is most popular among 18- to-24-year-olds, averaging three hours and 57 minutes per month."
This is another great story to share with your clients and good news for properties looking to justify upcoming buys in first quarter.