Blogs, Editorials, Knowledge, Research

The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author.  Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years.  Finally we have research from LPG and or third parties. 

Dec 17, 2008

A Case Study in The Nine Stages of The Buyers Awareness Cycle for Travel

Here at LPG we have shared with you the 4 Stages of the Buyers Awareness Cycle which remains a great blueprint for how consumers work their way through a purchase cycle. A post today from Jessica Halter-Powell in MediaPost Commentary called " Maximizing ...
Dec 16, 2008

More Advice From The Trades

The other day I was visiting with a fairly new business and the conversation centered on how they were established, the owner turned to me and said "We didn't have a job anymore, so we created a business and found the work to fund our jobs". This was ...
Dec 15, 2008

Know What The Trades Are Advising Your Clients

Since the official declaration that we are in a recession is out, the experts in various trades are dispensing advice to your advertising clients and should know what they are saying. Not that you have to agree or disagree but so you can position your ...
Dec 15, 2008

Adblockers and their threat to online publishers

The Firefox browser is the preferred browser by most webmasters and power users. One of the benefits of firefox is its ability to download plugins that add functionality. One of these plugins is called Adblock Plus . This plugin blocks most advertisements ...
Dec 14, 2008

Radio Bright Spots in 2008

Radio's Local and National Combined Leading Growth Categories 2008 vs. 2007 Category $Q3 '08 (in millions) $Q3 '07 (in millions) % Change $YTD '08(in millions) $YTD '07 (in millions) % Change ...
Dec 13, 2008

TV & Radio Remain Some Of Few 'Free" Entertainment Choices

Interesting thoughts from Bill Jacobs and Jacobs Media in his latest blog post "The Cheapest Common Denominator" , Satellite Tv, Satellite radio, I-pods, they all come with a cost either in subscription services or in the time to download, but terrestrial ...
Dec 12, 2008

What is Online "Clutter" & How Much is Too Much?

What is your definition of ad clutter on a web site? Is it one ad unit? Two? Three? A new survey from Burst Media in the latest edition of Marketing Charts states that " Ad Clutter Reduces Effectiveness, Degrades Brands." So what exactly is the typical ...
Dec 11, 2008

Arbitron Radio Listenership Surveys Show Uptrend

Arbitron released its' annual listenership figures and it bodes well for the reach of Radio.... "The number of people over the age of 12 reached by radio on an average week increased to 234 million in 2008, up from 232 million in 2007, according to the ...
Dec 10, 2008

Last Week a Peacefull Greece...This Week a War Zone

Regardless of financial challenges-we really have it good in North America. It's been quite a year-2008. And you thought all I did was sit on the beaches in Greece? Before I left on Saturday-I was in this square on Simiski (English) ...
Dec 9, 2008

Understanding Consumers Helps Production

I think it is amazing that less than 3% of the population is involved in Wall Street and yet we look at the Dow Jones Industrial Average like it was a temperature gauge telling us it is ok or not to go swimming. I am not saying that layoffs and corrections ...
Dec 8, 2008

Help Your Clients Sell Automobiles

A TNS Survey says that the 43% of respondants have not changed their plans or timeframes to purchase a new vehicle, 30% say it has delayed the purchase by 6 months while 19% will be opting for a Used Vehicle instead of new. What will change the mood ...
Dec 7, 2008

Auto Dealer Posts Increase In Business

From time to time we get article forwarded to us and earlier this week Sean forwarded this to all the stations we consult and work with. It is a great reminder that attitude and finding a way to do business are vital in the marketplace today..... " America's ...
Dec 6, 2008

Display Ads Lift Search Response

It baffles me when some marketers are so focussed on "results and measurements" that they fail to see the true reason behind the results. A case in point is "branding" advertising. I know this is a broad term but put it in the context of how we think ...
Dec 5, 2008

Your Job Is As Secure As A Sixth-Grade Boy At His First School Dance

Funny. Frightening. Sad but true. I wish I had thought of it but I borrowed it from Ari Rosenberg at Online Publishing Insider's article "Salesperson of the Year" who shares some tips to keep yourself employed in this tough job market.... "I have had ...
Dec 4, 2008

Attitude Is Infectious In 2009!

Isn't it great to be in 2009? I, like you,-if you are selling media today- had the unexpected happen in 2008. However, LPG properties had efforts and results that are some of the best success stories of 2008 relative to what's happening in the global ...
Dec 4, 2008

Putting Website Expectations into Perspective

Being a web developer, I have had the honor of working on some very exciting projects. I am frequently contacted by people looking to have a website developed. Often times people don't have a concept for what I do, or what it takes to build a website. ...
Dec 4, 2008

Your Negotiating Strategy

What's more important in the negotiation process...people or issues? You be the judge while we look at each. - The domineering auto dealership owner who will only allow you 3 minutes to present your ROI calculations? - The influencing marketing ...
Dec 4, 2008

86% Of Small Business Owners Keep Pace Or Increase Ad Spend

26% plan on increasing ad spend, 60% plan on spending about the same as 2008. I wish the resources were available to do a case-study of each of these Small Business owners and the positive effect that stable or increased ad spending has on each of the ...
Dec 3, 2008

LPG December Newsletter

Greetings From The Front Lines Sean Luce, LPG Head National Instructor Wherever the front lines are for you. Right now, it's Europe for me. I'm getting ready to wrap up 45 weeks of road work in 2008-200,000 air miles also (by December 20 th ) -check ...
Dec 3, 2008

Logo Stocking Stuffers

In an post called " Stocking Stuffers II ", our friends at Jacobs Media remind us about the power of our property and the desire for our viewers or listeners to be "part of our family". Not only station personnel like to wear logo merchandise, but the ...
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