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Feb 15, 2009 by Mark Maier
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Generations Explained |
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Generation |
Birth Years |
Ages in 2009 |
% Of Total Adult Population |
% Of Internet-Using Population |
|
Gen Y (Millennials) |
1977-1990 |
18-32 |
26% |
30% |
|
Gen X |
1965-1976 |
33-44 |
20% |
23% |
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Younger Boomers |
1955-1964 |
45-54 |
20% |
22% |
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Older Boomers |
1946-1954 |
55-63 |
13% |
13% |
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Silent Generation |
1937-1945 |
64-72 |
9% |
7% |
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G.I. Generation |
<1936 |
73+ |
9% |
4% |
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Source: Pew Internet & American Life Project December 2008 survey, February 2009 |
The latest from The Center For Media Research shows The Seismic Shift In Internet Age Mass. User percentages are shifting as older consumers are using the web more than ever. Who is buying online?
"Generation X (ages 33-44) continues to lead in online shopping:
- 80% of Generation X internet users buy products online
- 71% of internet users ages 18- 32 buy products online
- 38% of online teens buy products online
- 56% of internet users ages 64-72 do
- 47% of internet users age 73 and older buy online"
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