The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Jan 2, 2009
Great article from MediaPost called " Sales Down? Time To Dial Down The SKUs ". The informative interview with Karla Martin with Booz and Co. that specialize in organization and strategy for consumer products and retail clients needs to be part of your ...
Jan 1, 2009
If you ask every client you have "where is the least expensive place to generate new sales?" they will tell you their existing customer base has the highest potential. According to a new study from the CMO Council, "only 32% look for ways to turn problems ...
Jan 1, 2009
To some extent most businesses function as customer service call centers. Where else will customers go for service when face-to-face contact is not feasible?
The success or failure of customer service delivery in any size organization depends on ...
Jan 1, 2009
When you think about your financial future, what thoughts come to mind? Do you know people that can advise you through the financial ins and outs of tools and programs to help you? More than likely, you know part of the 12% of the general population that ...
Jan 1, 2009
Right now we are in a recession, and depending on Obama's economic plans, stabalization of the marketplace could be right around the corner or a few months coming During these economic times people and businesses tend to be more carefull with their choices ...
Dec 31, 2008
Mediapost recently offered up an article called " The Se7enth Seal ", and it doesn't have religous or doomsday overtones, but instead looks at Interactive advertising and 7 ways to improve your game for 2008.... " 1. Because online marketing is inherently ...
Dec 30, 2008
The answer to that question was put forth in an article called " The (Ad)vantage: Put On Your Game Face " by Kirk Drummond from MediaPost who participates in a number of sports that teach him business lessons that we can learn from as well.... "Many ...
Dec 29, 2008
Top 10 Favorite Leisure-Time Activities (% of Respondents, Unaided Responses)
2003
2004
2007
2008
Reading
24%
35%
29%
30%
TV watching
17
21
18
...
Dec 28, 2008
Taking a look at " The Digital Future Through The Looking Glass " in a new study of 2008 trends of The Digital Future Project, conducted by the Center For The Digital Future at the USC Annenberg School For Communication brings to light some interesting ...
Dec 27, 2008
New research from Pew proclaims that " Web Overtakes All Media Except TV As News Source " and the breakdown according to key demographics... "For people under age 30, the internet is now tied with TV as the main source of national and international ...
Dec 26, 2008
From our post earlier in the week about the Grinch, MediaPosts Pam Horan cites new research why your clients should adopt the attitude of " Flying Towards Quality When The Economy Is Grounded ". With the East Coast seeing some stabalization and gains ...
Dec 25, 2008
A new report in Mediaweek cites research from Deloitte that breaks down Television viewing habits by age. Among the interesting facts.... "Young Americans just aren't watching TV like they used to. Put another way, the older you get, the more you watch, ...
Dec 24, 2008
MediaPost posted an article called " Smart Publishers Will Thrive In this Downturn " and I saw a couple of the tips I thought made sense to anyone creating content and selling interactive media..... "? Be flexible with the ad formats you accept. Now ...
Dec 23, 2008
It spells out in detail, step by step, inch by inch ... in the tell-tale and Grinchified style of The Grinch ...
What goes into a slump that becomes a recession ... and how to turn that into full-blown depression.
If business falls off, you must ...
Dec 22, 2008
A new survey from Harris Interactive and Intel either tells us that we need some advice from Doctor Ruth or we just really love the internet.... "The study, ?Internet Reliance in Today?s Economy? found that a nearly unanimous majority of US adults view ...
Dec 21, 2008
I am always looking for a subject to post here on the LPG website and some days my search for content takes me back a couple of years or to some pretty interesting authors. I ran into a post from 2005 on Sales 2.0 called " Are Your Sales People Just Going ...
Dec 20, 2008
Advertising Age posted an interesting article recently about where Digital Influencers get their influence and the answers were not really surprising.... "Those all-important "digital influencers" actually get their information from magazines, newspapers, ...
Dec 19, 2008
Great seeding article from MediaPost entitled " Motorcycle Ownership Experience On The Upswing " that states some interesting facts for your clients in the industry....
"Satisfaction with the cost of owning has improved by 11 points versus last year, ...
Dec 18, 2008
If you caught the article in Radio Business Report/Television Business Report than you may already be familiar with the chart above that comes from a study of over 18,000 consumers who gauged which media had the most impact on purchasing/leasing ...
Dec 17, 2008
Here at LPG we have shared with you the 4 Stages of the Buyers Awareness Cycle which remains a great blueprint for how consumers work their way through a purchase cycle. A post today from Jessica Halter-Powell in MediaPost Commentary called " Maximizing ...
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