| |
Jan 1, 2009 by Mark MaierWhen you think about your financial future, what thoughts come to mind? Do you know people that can advise you through the financial ins and outs of tools and programs to help you? More than likely, you know part of the 12% of the general population that is considered an "Influencer" of financial matters. For me it is my Financial Planner and my Accountant but who is it for your audience? Are they neighbors or friends? I have people ask me questions because they know I have a Financial Planner and an Accountant that I trust and look to for advice.
From The Research Center comes the "Inconspicuous, But Influential", a brief made to let us in on who these "Financial Influencers" are....
"
|
Profile of "Big Circle Influentials" in Personal Finance |
|
Demographics |
BigCircle Influentials |
Total U.S. Adults |
|
Average Age |
45.4 |
45.4 |
|
Average Household Income |
$67,900 |
$65,500 |
|
Percent More Likely Than Average U.S. Adult to..... |
|
Own a Home Valued at $500,000 or more |
33% |
|
|
Have Acquired Securities and Investments in Last 12 Months |
67% |
|
Have Made 10+ Investment Transactions in Last 12 Months |
157% |
|
Have Securities Valued at $150,000 or more |
109% |
|
Own an IRA |
30% |
|
Own a 401K |
20% |
|
Seek Financial Planning Counsel |
44% |
|
Source: MRI 2008 Omnibus Study | "
The key to this information is finding these people in your audience and getting them to contribute to on-air or online discussions about finances and become a resource to others in your audience. My Accountant and Financial Planner love the referrals I give them because if I have had a discussions with someone I have shared some of the success I have had. I am not afraid to tell them about the 40% downturn I have had on a variable annuity in the last quarter but at the same time I can share what my planner has advised to counteract it.
In the current marketplace, your audience is looking for answers, advice, and solutions. Try to provide it for them.
Related Categories
|
Share this article with others.
When you enter your email address and their email address, our server will send them a link to this article. If you check the subscribe box, you both will also be sent a link to confirm your email address, and to validated that you want to be part of our maillist.
|
|
Categories
LPG Staff
|
|