TV Viewing Increases As You Get Older

Dec 25, 2008 by Mark Maier

A new report in Mediaweek cites research from Deloitte that breaks down Television viewing habits by age.  Among the interesting facts....

"Young Americans just aren't watching TV like they used to.

Put another way, the older you get, the more you watch, according to a new report from Deloitte indicating that Millennials, the generation of 14- to 25-year-olds, watch just 10.5 hours of TV a week.

That compares to 15.1 hours for those belonging to Generation X (ages 26-42), 19.2 hours for Baby Boomers (43-61) and 21.5 hours for Matures (62-75).

Lest one assume Millennials are shunning broadcast and cable in favor of watching DVDs on their TV screens -- they're not. They spend less time watching DVDs of movies and TV shows on television sets, 4.8 hours a week, than do Gen Xers.

They are, though, spending more time watching DVDs on a computer -- 1.9 hours a week -- than any other age group."

Another interesting point brought up was media influence today according to the State of the Media Democracy....

"TV does remain the most influential advertising medium going, followed by magazines, the Internet, newspapers, radio and billboards.

Social networking sites are considered separate from the rest of the Internet, and they are the seventh-most influential place to advertise, followed by in-theater ads, DVDs, blogs (again, distinct from the Internet), video games, mobile phones and virtual worlds."


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