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Blogs, Editorials, Knowledge, Research
The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Sep 11, 2008
News Junkies Tune In All Media
Are you a news junkie or disinterested? A report from Pew Research Center now defines 4 catagories of news consumers and the following paragraph and chart are really not suprising.... "Since the1990s, the proportion of Americans saying they read a newspaper ...
Sep 10, 2008
Are Your Listeners Searching For Jobs Online?
Radio Formats with the Highest Concentration of Online Job Searchers Radio formats listened to (M-S 6am-Mid cume) % of Online Job Searchers who Listen Index/Concentration (100=National Average) Urban Contemporary ...
Sep 9, 2008
People, Objectives, Strategy, & Technology-Evaluating New Media
Some marketers are approaching New Media very cautiously, research shows that 80% of marketers say the benefit of adopting emerging channels is worth the challenge of trailing behind. "60% struggle to build the case for interactive marketing, and 68% ...
Sep 8, 2008
Non-Spot Revenue Surpasses Predictions
"Off-Air revenue (previously referred to as Non-Spot) has surpassed last year's mid-year forecast by the Radio Advertising Bureau (RAB) , and is expected to approach $2B by the end of 2008 - nearly a full year ahead of the predicted timeline." That's ...
Sep 2, 2008
What Video IAB Advertising Format Will Work Best For My Client?
To pre-roll or overlay, that is the question I ask. If you are trying to decide what format to use on your website and what the best practices are showing works best for branding campaigns as compared to call to action, than you will want to take a look ...
Aug 24, 2008
Murphy's Laws of Combat
We have had these around the office for a while, and they always bring a smile to my face. 1. You are not a superman. 2. If it's stupid but works, it isn't stupid. 3. Don't look conspicuous - it draws fire. ( This is why aircraft carriers are called, ...
Aug 12, 2008
The Barak Obama Image and what you can learn from it.
No matter what your political views might be, you can't deny that the Obama Image sells. Here are some lessons you can learn just from watching him on the campaign trail Dress and Behave for the Job you want, not the job you have. Obama Recently ...
Jul 23, 2008
White House Lawn Garden Reception
Reception dinner with the President of the National Association of Broadcasters and other dignitaries. ...
Jul 8, 2008
How Search Engines Determine your Rank
Everyone wants to be the #1 ranked site on google. The first step to getting there is understanding how google ranks websites. Even though the algorithm that Google uses is secret, they have told webmasters some key things to focus on. Driving traffic ...
Jul 4, 2008
Marketing Your Way Through A Recession Part 2
Earlier this week we presented some information from Harvard Business School about 8 key factors to consider in your marketing for the remainder of 2008 and 2009. The American Marketing Association released a report this week from a survey taken online ...
Jul 1, 2008
Building your website for results.
Some stations in broadcast media have done a great job of using the internet to increase their advertising dollars. However there are still too many companies that have been slow to adapt to new technology. Too often mangement is scared of technologies ...
Jul 1, 2008
Marketing Your Way Through A Recession
We posted some interesting consumer information yesterday, that taken the wrong way, puts a negative slant on the economy. The report stated that 64% of consumers have changed or cut back household spending habits in the last several months. What that ...
Jun 28, 2008
Radio's New Tsunami
This week blogs and newsfeeds have reminded the broadcast industry how important it is to stream into the workplace to help influence purchasing decisions and referrals. Radio drive times are being challenged with cars equiped with i-pods, internet connectivity ...
Jun 27, 2008
The True Value of Multi-Platform Advertising
Integrated Media Measurement Inc. released a new study this week that breaks down the assumption that advertising on multiple platforms results in just an extension of reach, the study shows that it dramatically impacts conversion rates. What does this ...
Jun 27, 2008
Workplace Influencing Purchases
BIGResearch just came out with a new study on how you or your co-workers influence purchases during the course of a work day. It is not suprising to read that 95% give advice to co-workers when you think about the Buyers Awareness Cycle and how we search ...
Jun 25, 2008
EFS Generator
The Missing Piece to the E.F.S. Click Here to Try out the EFS Generator This email came over a few days ago in reference to a project we designed in Houston at the LPG offices three months ago. It has now been field tested in 3 countries and here is ...
Jun 1, 2008
Glossary of Interactive Advertising Terms
If you want to talk the talk, best to know the meaning of key terms used in the industry. ANA (Association of National Advertisers) the trade association serving the needs of advertisers and marketers by providing leadership in advertising ...
Nov 20, 2006
Shifting Newspaper Advertising To Radio And Online Pays Big
Scoping out the Oct. 2 issue of Automotive News, I noticed an article about a car dealer in Sacramento, CA. David Shirley, the general manager of Folsom Chevrolet, pulled $80,000 per month out of newspaper advertising, and put most of it into radio. ...
Jul 4, 2005
Take Your Staff To See Cinderella Man!
We all love underdogs, which is why the story of James J. Braddock is probably one of the greatest sports stories to hit the silver screen in recent years. Director Ron Howard did a fantastic job directing this extraordinary, true story of a heavyweight ...
May 9, 2005
