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Sep 10, 2008 by Mark Maier
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Radio Formats with the Highest Concentration of Online Job Searchers |
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Radio formats listened to (M-S 6am-Mid cume) |
% of Online Job Searchers who Listen |
Index/Concentration (100=National Average) |
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Urban Contemporary |
12% |
196 |
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Urban AC |
10 |
178 |
|
Rhythmic Contemporary Hit Radio |
14 |
169 |
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Pop Contemporary Hit Radio |
23 |
163 |
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Alternative |
9 |
152 |
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Album Adult Alternative |
4 |
150 |
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Modern AC |
3 |
146 |
|
Hot AC |
12 |
141 |
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Active Rock |
6 |
138 |
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Adult Hits |
7 |
129 |
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Album Oriented Rock |
6 |
127 |
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New AC/Smooth Jazz |
5 |
126 |
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Classic Rock |
12 |
117 |
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Contemporary Christian |
6 |
117 |
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All Sports |
7 |
116 |
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Adult Contemporary |
17 |
113 |
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Talk/Personality |
5 |
112 |
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Variety |
3 |
109 |
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Soft Adult Contemporary |
2 |
107 |
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Classic Hits |
7 |
105 |
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All News |
5 |
103 |
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Spanish Contemporary |
3 |
101 |
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Country |
20 |
98 |
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Religious |
3 |
94 |
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News/Talk/Information |
18 |
91 |
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Oldies |
5 |
91 |
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Classical |
4 |
90 |
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Mexican Regional |
3 |
77 |
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Source: Scarborough Research Radio Analysis, August 2008 |
The report goes on to say that 68% of employed online job searchers are white collar and tend to come from mid- to upper-middle class households.
"Online Job Searchers are more likely than other Internet audiences to be avid downloaders of digital content, such as music, television programs, video games and podcasts. In fact, they are heavy Internet users overall, going online to do everything from paying bills and making travel reservations to email and weather."
Do you know where your listeners fit into this picture?
To read the complete report click here
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