News Junkies Tune In All Media

Sep 11, 2008 by Mark Maier

Are you a news junkie or disinterested? A report from Pew Research Center now defines 4 catagories of news consumers and the following paragraph and chart are really not suprising....
"Since the1990s, the proportion of Americans saying they read a newspaper on a typical day has declined by about 40%; the proportion that regularly watches nightly network news has fallen by half. Most of the loss in readership since 2006 has come among those who read the print newspaper. These trends have been more stable in recent years, but the percentage saying they read a newspaper yesterday has fallen from 40% to 34% in the last two years alone."

News Source Participation (% of survey participants)
	1993	1996	1998	2000	2002	2004	2006	2008
Listened/Read yesterday
Newspaper	58%	59	48	47	41	42	40	34
Radio news	47	44	49	43	41	40	36	35
Regularly watch
Cable TV news	-	-	-	-	33	38	34	39
Local TV news	77	65	64	56	57	59	54	52
Nightly network news	60	42	38	30	32	34	28	29
Network morning news	-	-	23	20	22	22	23	22
Online
Three of more days a week	-	2	13	23	25	29	31	37
Source: PEW Research Center, August 2008

   Does your station deliver the news?  I'm not talking about rip and read but impacting your audience and effecting thier lives. If print has lost readership are we picking up the advertisers?  Have you developed your web site and your news, sportscasts, or jock liners about community events into something that you have to visit or listen to daily to know what is going on locally?
   To check out the research brief click here

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