Do you have a Facebook profile? I recently posted my profile on Facebook and it is more of a personal profile than related to what I do here at Luce Performance Group. A week or so ago Eric Rhoads of Radio Inc sent me a "friend" request and we linked up on the social networking site. Yesterday Eric posted links to two great articles and a Video from Radio Inc Convergance 2009 that you must see, here is the link...
For the video:
http://www.youtube.com/watch?v=n96ZSY8ySyg
For the articles:
http://www.inc.com/magazine/20090301/leadership-armed-with-data.html?partner=rss
http://blogs.harvardbusiness.org/bregman/2009/03/the-real-secret-of-thoroughly.html
So is Facebook just a youth social networking site? Not if you look at these statistics....
"Looking at Facebook US audience growth over the last 180 days, it's clear that Facebook is seeing massive increases in adoption amongst users 35-65. The fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.
The biggest growth in terms of absolute new users over the last six month came amongst users 35-44. Over 4 million more US women 35-44 and nearly 3 million more US men 35-44 used Facebook in March 2009 compared to September 2008."
If you want to know a bit more about Facebook, read the article "Number of US Facebook Users Over 35 Nearly Doubles Over The Last 60 Days".
The key for our industry will be to use this site and others like it to interact and become part of the social fiber of our audience. This requires daily interaction and posts so your friends get a sense of who and what you are. When you post your profile, please make a friend request with me so we can connect on another level.