Broadcast Media Sales and Management Training Blogs

Luce Performance Group
 
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Beyond The Crux!

Jan 25, 2019

Do you ever feel like quitting? It's natural to feel that way sometimes. Especially in sales. It's the end of the year and maybe you feel like you've run a marathon and you're at mile 19 or 20, which I think is the mile they say you have ...

Meet Me In St. Louis

Jan 24, 2019

Meeting me in St. Louis over Thanksgiving weekend can be tough, especially if you're coming out of San Francisco! A little late is better than never with holiday traveling. I love St. Louis and have fond memories of the city. Especially with the ...

What I Learned While Speaking Last Week At The Massachusetts Broadcasters Association

Jan 23, 2019

Here are some things I learned while speaking at the Massachusetts Broadcasters Association last Thursday in Natick, a suburb of Boston.  We had a great group in attendance. We had the new generation of up-and-coming sales reps and we had the veterans. ...

Live And Let Die 7 Steps In Boston On Thursday!

Jan 22, 2019

Solitaire: Put down those cards! It is a blasphemy! They tell nothing to those who cannot see.    Bond: But they do. That's a... a bit of luck. Good luck, for both of us. The cards say we will be lovers.    Solitaire: You are ...

Less Words, More Love

Jan 21, 2019

In keeping with my annual time-honored principle of writing a "less is more" article over the holidays, I throw this one up for you. In their book,  Leaders , Warren Bennis and Burt Nanus describe two distinguishing characteristics of ...

Facebook Ad Fixes

Jan 18, 2019

Social Media Marketing was kind enough to take a look at 5 common mistakes people make when building a Facebook Campaign and what they share can even help the most astute media buyer avoid some issues... "   #1: You’re Bidding Against ...

Three Guidelines For Metrics

Jan 17, 2019

" Finding Metrics That Matter" is the title of the latest from MediaPost that places a focus on 3 Key Performance Indicators.  When I read this I immediately thought of Average Sale and Lifetime Customer Value relating to the bottom ...

Great Promotion Poor Execution

Jan 16, 2019

Have you ever seen a great promotional offer only to be disappointed in what effort it takes you to obtain it.  Marketer Jo Stone gives us the following case study in what not to do if you are using Apps to engage leads and customers... "I've ...

Digital Design Tool

Jan 15, 2019

I have talked to you before about services like Affinity or web applications like Bannersnack or AdReady for the creation of Digital Display ads but another player on that market is easy to use and has a lot of utility.  Social Media Marketing ...

2019 Mom Marketing

Jan 14, 2019

If you have clients that want to target Mom's in 2019, Here is th eintel from MediaPost that can make the iofferece... " 1)    Acknowledge that 2019 is the Year of the Gen Z mom. The Generation Z woman will turn 26 years old in ...

Predictions For Video In 2019

Jan 11, 2019

MediaPost just uploaded a list of Video predictions for 2019.  It will be interesting to look back at this time next year and see how right or wrong they are... " Cord-Cutting “Expect 2019 pay TV losses to continue at a similar pace ...

Commercials Are Not The Issue

Jan 10, 2019

It doesn't matter if you are talking about Digital Display, Social Media Video or Display, Radio or TV, the commercial units are typically not the problem and MediaPost columnist Robert Aksman penned a piece explaining why... "Music is my analogy ...

Why A Mobile Presence And Online Reputation Are Important

Jan 9, 2019

The Center For Media Research posted survey information from consumers over the Holidays that searched "near me" style of content for restuarants and stores and uncovered some interesting facts like nearly 30% of consumers left a review... ...

Email Is Far From Dead

Jan 8, 2019

It is truly the currency of Earned Media.  Email has been around long enough that you realize if other mediums went up in smoke tomorrow, Email would still be around.  Wishpond was nice enough to take a look at their highest performing A/B ...

The Radio And Facebook Campaign Combination Works Great For Quick Serve Restaurants

Jan 7, 2019

MediaPost reports that there are several verticals that are pretty efficient but the combination integrated media campaign of Audio and Social is the top performer... • QSR marketer advertisements do better than average vs. other categories of marketers ...

The Value Of A New Customer

Jan 4, 2019

At Luce Performance Group, our ROII (Return On Interactive Investment) and EFS (Equation For Success ROI Generator) tools have included Lifetime Customer Value from thier inception as it creates the total average sale value.  MediaPost reports on ...

The Top 10 Marketing Stories of 2018

Jan 3, 2019

Stories that led to engagement and pure traffic are part of MediaPost's top 10 of 2018... " Brrring, Ring, It's Amazon Calling; Here's A Billion For Your Company Feb. 28 Less than five years ago, Jamie Siminoff  couldn’t get ...

The State Of Media

Jan 2, 2019

Reallocation of revenue and mixed news about traditional media can lead to doubt when talking wih clients but The Center For Media Research has a great post to share with your clients..  People are spending more time with media than ever before, ...

No One Sees Or Hears My Ad

Dec 31, 2018

The number one objection I hear from media customers is, "I haven't had anyone see or hear my ad." The previous number one objection was, "That's too much money." The media that retailers use for their marketing has shifted ...

Avoiding The 8 Sins of Media Sales

Dec 28, 2018

Most of us know what it takes to make the sale. However, many times we find ourselves flabbergasted when we lose the sale or don't get the reorder. There are thousands of reasons customers get upset with us. When you draw the line in the sand, the ...
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