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January LPG Newsletter
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Jan 8, 2009 by Mark Maier
Attitude Is Infectious In 2009!
Sean Luce, LPG Head National Instructor
Isn't it great to be in 2009? I, like you,-if you are selling media today- had the unexpected happen in 2008. However, LPG properties had efforts and results that are some of the best success stories of 2008 relative to what's happening in the global economy.(read more)
Your Negotiating StyleJon Morse, LPG Recruiting Coordinator
What's more important in the negotiation process...people or issues? You be the judge while we look at each. The domineering auto dealership owner who will only allow you 3 minutes to present your ROI calculations? The influencing marketing VP who only wants to talk about the chamber mixer. The steady and safe furniture store owner who's focused on keeping the company going so the children can stay in the business. Or is it the chief financial officer who wants a few more weeks to run through those numbers just one more time.(read more)
Putting Website Expectations Into Perspective
Paul White, LPG Systems Administrator
Being a web developer, I have had the honor of working on some very exciting projects. I am frequently contacted by people looking to have a website developed. Often times people don't have a concept for what I do, or what it takes to build a website. Building a website involves writing thousands of lines of code to manage complex objects. It can take several days or several months to build a website depending on how complex the project is. Clients often have unrealistic expectations of what kind of return they will get from their website. Often people have watched too much TV or read too many articles on the founders of MySpace, YouTube, or some other large website that made millions. They come to me thinking they can do it too. Allow me to put things into perspective. (read more)
86% of Small Business Owners Keep Pace Or Increase Ad Spend
Mark Maier, LPG Head Western Trainer
26% plan on increasing ad spend, 60% plan on spending about the same as 2008. I wish the resources were available to do a case-study of each of these Small Business owners and the positive effect that stable or increased ad spending has on each of the businesses going forward. The press release from Ad-ology Small Business Marketing Outlook has some great insights for todays marketplace as it finds that owners rely on advertising sales reps for guidance and are likely to purchase from those that understand their business...(read more) Related Categories
