Digital can be a hard sell to local businesses. The cost of sale is high, one digital package doesn’t fit all of your potential clients, low cost digital providers are undercutting rates, there’s a high customer churn – these are just some of the objections you may have to overcome as an account executive or manager of digital products being offered by your stations. Join Sean Luce, Head National Instructor for Luce Performance Group, as he offers insight on how to break through with local advertisers when selling digital products for radio and television. Sean's webinar is designed for Sales Managers, Account Executives and Digital Media Specialists in your broadcast operation. The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including internet, radio, television and print. Sean has trained more than 50,000 sales people and managers in over 500 seminars worldwide. He is constantly in the field in every size market, training reps and calling on business owners with a hands-on style that gives him a fresh and current perspective of what’s happening in today’s media world. He’s on the road over 40 weeks a year taking the “Liquid Fire” message to help others achieve their goals. The WSAB Political Advertising Webinar is free to member stations, and $50 for non-member stations. You must pre-register to participate by 5:00 pm Tuesday, September 18, 2018. Please use this link to register for the WSAB Political Advertising Webinar: https://wsab.org/pawr You must pre-register to participate by 5:00 pm Tuesday, September 18! | 
≡
