≡
Radio Bright Spots in 2008
Share on 
Dec 14, 2008 by Mark Maier|
Radio's Local and National Combined Leading Growth Categories 2008 vs. 2007 | ||||||
|
Category |
$Q3 '08 (in millions) |
$Q3 '07 (in millions) |
% Change |
$YTD '08(in millions) |
$YTD '07 (in millions) |
% Change |
|
Insurance Companies |
$242.1 |
$208.7 |
16% |
$734.6 |
$620.4 |
18% |
|
Professional Services |
$70.1 |
$72.0 |
-3% |
$407.9 |
$366.8 |
11% |
|
Beverages |
$301.6 |
$293.1 |
3% |
$799.3 |
$757.5 |
6% |
|
Restaurants |
$353.3 |
$343.1 |
3% |
$1,171.9 |
$1,130.5 |
4% |
|
Source: Miller, Kaplan, Arase & Co.: X-Ray Markets | ||||||
I don't know about you, but it is nice to see where the growth categories were in 2008, gives us a great place to took to in 2009 for additional revenue. One other little tidbit came out of the MediaPost article called "Political Advertising Highlighted Radio's Third Quarter".... Revenue Comparisons - 2008 vs. 2007 ($ In Millions) Revenue $Q3 '08 % Chg $YTD '08 % Chg Local $ 3,457 -10% $ 10,435 -8% National $ 767 -12% $ 2,195 -11% Local & National Combined $ 4,224 -11% $12,630 -9% Network $ 285 -3% $ 8,552 1% Off-Air $ 458 5% $ 1,347 9% Grand Total $ 4,967 -9% $14,829 -7% Source: Miller, Kaplan, Arase & Co. Off-Air was previously referred to as Non-Spot
"According to the RAB third quarter Radio Revenue Report, the financial picture for Radio had some bright spots. Most notably, Off-Air continues its steady growth with increases from online and experiential marketing.
