|
Radio's Local and National Combined Leading Growth Categories 2008 vs. 2007 |
|
Category |
$Q3 '08 (in millions) |
$Q3 '07 (in millions) |
% Change |
$YTD '08(in millions) |
$YTD '07 (in millions) |
% Change |
|
Insurance Companies |
$242.1 |
$208.7 |
16% |
$734.6 |
$620.4 |
18% |
|
Professional Services |
$70.1 |
$72.0 |
-3% |
$407.9 |
$366.8 |
11% |
|
Beverages |
$301.6 |
$293.1 |
3% |
$799.3 |
$757.5 |
6% |
|
Restaurants |
$353.3 |
$343.1 |
3% |
$1,171.9 |
$1,130.5 |
4% |
|
Source: Miller, Kaplan, Arase & Co.: X-Ray Markets |
I don't know about you, but it is nice to see where the growth categories were in 2008, gives us a great place to took to in 2009 for additional revenue. One other little tidbit came out of the MediaPost article called "Political Advertising Highlighted Radio's Third Quarter"....
"According to the RAB third quarter Radio Revenue Report, the financial picture for Radio had some bright spots. Most notably, Off-Air continues its steady growth with increases from online and experiential marketing.
|
Revenue Comparisons - 2008 vs. 2007 ($ In Millions) |
|
Revenue |
$Q3 '08 |
% Chg |
$YTD '08 |
% Chg |
|
Local |
$ 3,457 |
-10% |
$ 10,435 |
-8% |
|
National |
$ 767 |
-12% |
$ 2,195 |
-11% |
|
Local & National Combined |
$ 4,224 |
-11% |
$12,630 |
-9% |
|
Network |
$ 285 |
-3% |
$ 8,552 |
1% |
|
Off-Air |
$ 458 |
5% |
$ 1,347 |
9% |
|
Grand Total |
$ 4,967 |
-9% |
$14,829 |
-7% |
|
Source: Miller, Kaplan, Arase & Co. Off-Air was previously referred to as Non-Spot |