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Jan 3, 2009 by Mark Maier
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Unique Online Video Viewer Composition (Percent by Daypart, U.S., Home and Work) |
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Day |
Daypart |
Unique Viewer Composition % |
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Mon-Fri |
6am-9am |
27% |
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Mon-Fri |
9am-5pm |
65 |
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Mon-Fri |
12pm-2pm |
34 |
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Mon-Fri |
5pm-8pm |
49 |
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Mon-Fri |
8pm-11pm |
43 |
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Mon-Fri |
11pm-6am |
25 |
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Weekend |
6am-8pm |
51 |
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Weekend |
8pm-11pm |
23 |
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Weekend |
11pm-6am |
14 |
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Source: Nielsen Online, VideoCensus, October 2008 |
Interesting results from the Nielsen Online VideoCensus. It didn't surprise me that the highest hours of usage are between 9am-5pm Monday through Friday. Not surprising was that 5pm-8pm Monday through Friday usage and the 8pm-11pm timeframes where most are off work and have discretionary time to spend online. This is a great piece of research to share with your clients as the online viewer composition mirrors online viewers.
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