Online Ad Spending Projections

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Online Ad Spending Projections

Jan 7, 2009 by Mark Maier

US Online Advertising Spending, by Format, 2008-2013 (% of total and billions)

Interesting chart from e-Marketer that predicts some pretty radical changes in spending patterns for Interactive buys. I was surprised to see Classifieds taking a predicted nosedive and E-mail marketing on the decline.

What the chart did show was that Search and Display look like they are here to stay, judging from the lift that display offers search, it is easy to see why....

Impact of Online Display Ad Campaigns* on Search Activity** in the US, by Advertiser Category, September 2007-August 2008 (% lift)

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