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Media Movement Over 5 Years
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Jun 29, 2015 by Mark Maier
The latest Borrell study shows some mediums could be facing some big success while others face big trouble in today's market...
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Native Advertising (a.k.a sponsored stories) No matter what you call it, SMBs are buying it -- 25% are buying and are very satisfied with the results. |
Yellow Page Books & Newspapers, Watch out: They're in the biggest trouble, earmarked for cuts over the next 12 months by the greatest percentage of SMBs. One-third said they planned to cut directory budgets, while one-fifth said they'll cut their newspaper budgets. Where's that money going? |
Who's got Digital Swag? Pet stores or funeral directors? Car dealers or real estate agents? Digital savvy scores show which advertisers are buying the most (hint: hotels & car dealers top the list). |
They're on Social Media, but Need Help 82% of SMBs maintain a social media page and the majority (55%) measure their success by obtaining new customers. Huge opportunity for local media: help SMBs use social to sell, they haven't quite figured that out, yet." |
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