Holiday Season Key Online Purchase Peaks (Across 10 Leading Retailers, 2007 vs. 2008) | |||||||
|
Calendar date |
Purchasers |
Conversion Rate | ||||
|
2007 |
2008 |
2007 |
2008 |
% Change |
2007 |
2008 |
Black Friday |
Nov 23 |
Nov 28 |
1,536,511 |
2,613,012 |
70% |
7.60% |
10.51% |
Cyber Monday |
Nov 26 |
Dec 1 |
1,334,597 |
2,685,065 |
101% |
7.13% |
9.51% |
Green Monday |
Dec 10 |
Dec 8 |
1,352,303 |
1,897,776 |
40% |
8.07% |
8.52% |
Following Monday |
Dec 17 |
Dec 15 |
1,288,793 |
2,151,829 |
67% |
7.97% |
9.87% |
Source: Compete, January 2009 Leading Retailers are: Amazon.com, BestBuy.com, JCPenney.com, Kohls.com, Macys.com, Overstock.com, Sears.com, Target.com, ToysRUs.com, and Walmart.com. |