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Jan 14, 2009 by Mark Maier
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Holiday Season Key Online Purchase Peaks (Across 10 Leading Retailers, 2007 vs. 2008) |
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Calendar date |
Purchasers |
Conversion Rate |
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2007 |
2008 |
2007 |
2008 |
% Change |
2007 |
2008 |
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Black Friday |
Nov 23 |
Nov 28 |
1,536,511 |
2,613,012 |
70% |
7.60% |
10.51% |
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Cyber Monday |
Nov 26 |
Dec 1 |
1,334,597 |
2,685,065 |
101% |
7.13% |
9.51% |
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Green Monday |
Dec 10 |
Dec 8 |
1,352,303 |
1,897,776 |
40% |
8.07% |
8.52% |
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Following Monday |
Dec 17 |
Dec 15 |
1,288,793 |
2,151,829 |
67% |
7.97% |
9.87% |
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Source: Compete, January 2009
Leading Retailers are: Amazon.com, BestBuy.com, JCPenney.com, Kohls.com, Macys.com, Overstock.com, Sears.com, Target.com, ToysRUs.com, and Walmart.com. |
The Center for Media Research released post-holiday reports lately that let us know how things are changing as far as online shopping is concerned and a new term has been born: Green Monday. This is information you should log as seeding articles as it also mirrors offline shopping trends leading up to Christmas.
Retailers that we have visited with cite success coming from bringing back layaway plans. It does require a tracking system and storage space but those that brought the program back into full force noted a longer shopping season and sales increases over 2007. Could layaway help your clients in 2009?
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