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Sep 27, 2008 by Mark MaierAccording to a new Mediamark survey, now is the time to bring holiday shoppers to your retail clients;
"One way retailers may try to goose sales, predicts Mediamark Research & Intelligence, is by targeting the 62 million consumers who start shopping before Black Friday--the day after Thanksgiving and the official kickoff of the holiday season. That group--about 35.1% of the population--is more likely to be female, in the Baby Boomer age range, and to be heavy purchasers of toys.
"Black Friday may be the traditional start of the holiday shopping season, but--as many retailers have recognized--its strength has diminished as millions of Americans begin their shopping before Thanksgiving," the company says in its release of its latest Omnibus survey. "Understanding who these consumers are and how best to reach them will give marketers a leg up in what is shaping up to a be a difficult holiday season for retailers."
Now is the time to pull out all the stops in generating traffic for your retailers, time to look at retail driven promotions and cranking up holiday driven advertising campaigns.
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