With all the negative press about declining revenues, there is a lot of good news about radio, revenue, and audiences from the keynote address at the recent conference;
1) Radio reaches up to 95% of consumers across all demographic segments
2) 235,000,000 people are reached by radio every week
3) Radio reaches 90% of consumers planning to buy a car within the next 12 months
4) Radio reaches 95% of consumers with household incomes of $50,000+
5) Radio reaches 90% of consumers who spend $150 per week on groceries
6) 92% of consumers listen through radio commercial breaks
7) Radio has reduced commercial load by 13% while broadcast & cable tv have increased clutter by 2-5%
8) Radio is the number one choice for audio entertainment
9) Radio is the number one source for music discovery
10) Radio spending has more than doubled from 1997 to 2007 for the top 10 national and network advertisers
11) Projected off-air revenue growth will exceed $2 Billion in 2009
12) Radio is the #6 downloaded free application on the iPhone
13) Radio has a story to tell; Reach, Relevancy, Receptivity that's On-Air, Online, On-Site, & On-Demand
The RAB has put together a great 2 1/2 minute video that will help your prospects and even established radio advertisers understand the new face of radio. They also offer a powerpoint slideshow of the address that the above facts and figures came from, it's a great duo to add to your closing presentations.
To go to the RAB download page click here