Finding the Influencers

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A marketing ROI of 600%?  Having the right influencers push products or services can really move the needle on marketing lift and MediaPost reports that will be an ongoing concern...

"According to Influencer Marketing: the good, the bad, and the ugly from ClickZ, by Marcela De Vivo, consumers in today’s world are focused less on advertisements, and more on content. They don’t care that your product is the best on the market. Rather, they want to know what value your brand brings them. If you told customers that your product was the best, why would they believe you? You’re as biased as they come.

However, if a trusted authority says your product is awesome, consumers are more likely to believe them. That’s influencer marketing encapsulated, says the report. People with large audiences on their blogs, social media, YouTube channels, etc, use their influence to promote your brand. As simple as it sounds, getting it right is time consuming and requires a lot of energy, effort, and attention to detail.

Consumers want to know what value your brand brings them. Building up your brand involves cultivating content that people want to consume. Red Bull, the energy drink brand, nails this idea with their constant stream of video content, says the report.