Animal Instinct's popular one-piece suit, a skimpy pastiche of sequins, zebra, snake and leopard prints with a revealing cutout along the sides, retails for $124 -- not a cheap item. But it has tripled sales expectations despite the economic slump.
So Raj, which manufactures swimsuits for Guess, St. John and Athena, has added international accounts, launched an in-house luxury line and built 10,000 additional square feet of warehouse space.
Retailers Forever 21 Inc. and Kohl's Corp. are also expanding. The two chains recently bid $6.25 million to move into 46 Mervyns stores left vacant by the chain's recent Chapter 11 bankruptcy and liquidation.
Walt Disney Co. isn't standing pat, announcing in October that it would spend $1 billion to make over its disappointing California Adventure park.
And pizza chain Shakey's, riding high from a rollout of renovations and an improved menu that resulted in a 9% jump in revenue in the last four years, is opening new locations for the first time in 15 years."
The informative article from the Times makes for a great seeding article. What makes this story more compelling to your clients that are considering bumping up the advertising spend is if you have past store traffic information that would go into the
EFS Generator so you can show them the Return On Investement for the advertising outlay.