Consumers Spending Over 3 Hours A Day With TV

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MediaPost recently released information about TV viewership and trends shaping up in the On-Demand TV arena...

"On-demand TV -- when you want it TV -- sounds like a growing place we increasingly want to be. Hello Netflix, Hulu, YouTube, and the rest. But what about what remains of real live TV? What is that value?

A new study from SmithGeiger, released during the NAB event, says TV viewers are spending an average of 3 hours and 13 minutes per day watching live TV. Live TV is up 26% from last year.

Streaming TV is up as well — 41%, averaging three hours and 15 minutes — some of which overlaps with live TV viewing. The company recently surveyed 1,007 U.S. TV viewers age 18-54 — comprising 87% of all adults — who either watch live TV or stream content on digital devices.

Now, all this would seem to embolden TV analysts that traditional TV  platforms — especially local TV — continue to have a future. Especially when it comes to local TV news.

We are told local TV news programming will have a big future — on traditional linear TV or perhaps more on digital media platforms — because of the value of live TV. Immediacy can be everything to new TV consumers, specifically trust in an age of “fake news.”

And there is this from the study — 53% believe local news programs are their most trusted source of news. But what about the other 47%? We still know that many Americans — around 60% — also get their news from social media, mostly all from Facebook."