When is the last time you took a really good look under the hood of your vehicle? Speaking for myself, I could change the oil, check and fill up the vital fluids, and replace the air filter but as far as anything else goes like resetting my electronics to monitor the oil life or how many miles it has been since my last service, it's beyond my ability and desire to learn and I am not alone.
Mintel, a consultant firm in Chicago says "while car sales may be in the tank, the market for car service, repair and upgrades is holding its own."
"Mark Guarino, senior analyst at Mintel, says a rebound in the segment will be slow, but "people aren't buying new cars, and when they are, they are different, more sophisticated vehicles than they had before," he says--adding that there's a significant market for after-market gadgets, particularly in entertainment and telematics." That leads us to who can install and service the complex, computerized vehicles that have emerged over the last several years?
" The firm says the median age of cars grew from 8.1 years in 2001 to 9.2 years in 2007. The firm also says the technical sophistication of new cars is limiting the do-it-yourself (DIY) market. "Increasingly, computerized vehicles are making more people turn to professionals for service," says Guarino."
If you want a real interesting conversation, ask your friends and co-workers where they have taken vehicles before for service and repair? I have never asked that question without hearing a horror story about service or an expensive bill but I also always hear where they take the vehicle to now and why they are happy with them. Wouldn't those providers with great customer satisfaction make great advertising clients that you could use satisfied customers as testimonials for?
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