The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author. Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years. Finally we have research from LPG and or third parties.
Nov 11, 2008
I really don't like to propogate bad news or "forecasts" that the sky is falling. MediaPosts Editor Diane Mermigas posted an interesting commentary on what is happening in our industry and 5 ways to protect yourself in the next couple of years from a ...
Nov 10, 2008
Greetings from the Front Lines-A dose of Good News for a Change.
Wherever the front lines are for you. Right now, it's Europe for me. I'm getting ready to wrap up 45 weeks of road work in 2008-200,000 air miles also (by December 20 th ) -check that-46 ...
Nov 10, 2008
Read an interesting commentary today in MediaPost about a problem that we are facing as an industry. Talent. "I have watched skill sets change and titles become a bit more defined, but one vital aspect remains constant when building a successful digital ...
Nov 9, 2008
They are called "Digital Divas" and they comprise 16% of the female online population and understanding who and what they are may be important for your clients to tap into their spending habits.
22% shop once per day.
The majority view devices ...
Nov 8, 2008
MediaPost's latest Research Brief gives us an insight into younger demographics and why we shouldn't catagorize them by "age" but rather by engagement and participation in youth culture. The study commissioned by Viacom Brand Solutions International warns ...
Nov 7, 2008
You may have heard the headlines that Interactive Media growth in 2009 is only supposed to increase 8%, down from double digit growth that hit 47% in 2008. SOME sectors are going to be affected, but not all. Borrell & Associates sent the report through ...
Nov 6, 2008
Today I had an e-mail from Sean who is in Riverside, California with the staff at KCAL and KOLA doing yearly Strategic Budget Planning. Sean had some questions come in during this process about where to go for good promotion ideas and flipped me a note ...
Nov 5, 2008
He has been called Adverting Age's Marketer Of The Year by the executives attending the Association of National Advertisers' annual conference in Orlando last month and he owes it all to the one "brand" that carried him through the campaign..."change". ...
Nov 4, 2008
A new study out from Acxiom does a great job of describing consumers by their spending habits in a recession. The most interesting statistic to me is that they catagorize only 19% as "Digging In" while 48% are keeping with the status quo as "Full Speed ...
Nov 3, 2008
This recently came across my inbox from our friends at Jacobs Media, the chart was interesting in-and-of itself with the fact that only 9% of consumers never shop online. What was of special interest to me was the advice they gave for properties...... ...
Nov 2, 2008
If you are a retailer that expects a downturn in Holiday Spending this year, what do you do? We have heard time and time again that clients are pulling back on advertising...DON'T LET THEM DO IT! For some that may be easier said than done but today we ...
Nov 1, 2008
If you have clients that are in the following six business sectors, you better position them for success this holiday season with great promotions, extra promotional value, and great schedules as they are targeted to have a down holiday sales season. ...
Oct 31, 2008
Something strange has happened in just 2 years in the perception of people fighting obesity concerning the blame for their condition, it's shifted to food companies and not just by a small percentage. MediaPosts Thom Forbes says the shift has occured ...
Oct 30, 2008
Pretty interesting research from the Pew Internet & American Life Project on Technology in our lives and touched on what the effect has been on the family itself.....
?Some analysts have worried that new technologies hurt family togetherness, ...
Oct 29, 2008
Just how important great customer service is to the Appliance Business sector is shown in the topic of todays post. MediaPosts Karl Greenberg recapped a recent J.D. Powers and Associates first Appliance Retailer Survey that ranked national chains and ...
Oct 27, 2008
The vote is in, the winner of our Retail Promotion Challenge is Tim Metz, an Advertising Sales Representative from Greater Media at stations WMTR & WDHA in New Jersey, who scores $100.00 for his submission of the Retail Punch Card Olympics. The promotion ...
Oct 26, 2008
"Power Moms" those that are between the ages of 25-54 with at least one child have some interesting topics that they comment and provide advice to others about online according to a new MediaPost Research Brief....
Topics about which U.S. ...
Oct 25, 2008
Hot off the Research Brief service is the latest web statistics from September of this year, I know time spent online is on the increase but here are some great statistics that help you understand the marketplace...
Average U.S. Internet ...
Oct 24, 2008
Nicole Granese from MediaPost offers three great tips to recession-proof the brands of our clients. This could be a great seeding article if you can guide them through the process. Her first warning is not to cut marketing during a recession.
"Historically, ...
Oct 23, 2008
MediaPost's Clay McDaniel listed 5 questions to ask to determine "Should You Fire Your Marketing Agency" and I think they translate very well into our world of Sales and if we know our clients the way we should. Here's the list with some of the underlying ...
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