Luce Performance Group

COVID-19 had a devastating impact on revenue for most media companies.  This was not just a down-turn in the economy.  we were turned upside down and inside out.  Sean Luce knows all about it.  He remained on the front lines through the entire battle.  He is unstoppable.  He knows exactly what it takes to help media companies move the needle.  Making it happen first hand is the reason sales reps trust and follow Sean Luce.

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print.  Sean has trained more than 50,000 salespeople and managers in over 500 seminars worldwide. He is and has remained constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a current perspective of what’s happening in today’s unique media world. 

Since 2000 he has traveled over 3 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching, and instructing. There’s no such thing to Sean as “sitting behind a desk.”  Now, he is proving to owners why sales reps love seeing Sean come in with his "here-lets-go-together" approach of making sales happen.  He is proving that in-the-field leadership, makes sales unstoppable.

How to hire the right person for the right job.

Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

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Blogs, News, Articles

May 6, 2021

Want To Sell More? Listen To Your Clients.

Listen, do you want to know a secret? You'll never know how much I really love you. You'll never know how much I really care Listen, do you want to know a secret. Do you promise not to tell, whoa, oo. Closer, let me whisper in your ear Say the ...
May 5, 2021

Is Your Website Billing Three Million Dollars?

Sean's Note: This article was written back in 2007, add 14 years of sizable growth and you have some serious revenue. has added a Radio station back into the Media property...Soft 103.9. and has offices in Penticton and Vernon. The new ...
May 4, 2021

SM's Set Simple Rules For High Performance

My previous article entitled: Ten Reasons I failed as a Sales Manager received an interesting question from one of Radio Inks readers. Before I respond to the question, let me state that I made all of those mistakes as a sales manager. The key is to ...
May 3, 2021

10 Reasons I Failed As A Sales Manager

Let's revisit the Christopher Columbus School of Management. The mantra is:"You don't know where you're going when you leave, you don't know where you are once you get there, and you don't know where you've been once you ...
Apr 30, 2021

The Management Magnificent Seven

Are you a micromanager of people? By all means, please sign up as an aide at Children's World. Although some days may seem like Children's World, sales managers are supposed to be supervising adults, not kids at a daycare center. When something ...
Apr 29, 2021

Champions Are Not Born, They Are Created!

Bo Pelini, the head football coach at the University of Nebraska, is a member of a very select group who coached a Super Bowl winning team and a BCS National Championship team. You could say he knows what it takes to be a champion. At a recent Peak Advisor ...
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training


In House Sales TrainingStrategic Budget PlanningCorporate SeminarsClient Advertising SeminarsManagement WorkshopsOngoing Sales Consulting



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