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Luce Performance Group

Finding talent.  Keeping talent. It has never been easy, but now it feels impossible.  The impact of a series of unavoidable obstacles has been devastating for so many companies.  Sean Luce has been on the front lines through it all.  He never stopped.  He knows the disappointment of losing top talent.  He knows the difficulty of finding the right individuals to keep revenue flowing.  But most importantly, Sean knows how to solve these overwhelming problems.  Over and over again, in market after market, Sean and the Luce Performance team bring the lethal power of the experience of solving problems over and over again to work for market after market.  From Oregon to Kentucky, from Canada to Florida and all points in between, Sean understands the fundamentals that can be applied to each market to get winning results.  You have always heard you need to focus.  It is true.  Focus has the ability to disrupt overwhelming obstacles.  The secret is, what to focus on.  You might understand focus.  Sean will show you where to focus that will give you the power and momentum to destroy the obstacles and dominate your business.  Sean Luce and the Luce Performance Group will help you… FOCUS AND DOMINATE!

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print.  Sean has trained more than 50,000 salespeople and managers in over 500 seminars worldwide. He is and has remained constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a current perspective of what’s happening in today’s unique media world. 

Since 2000 he has traveled over 4 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching, and instructing. There’s no such thing to Sean as “sitting behind a desk.”  Now, he is proving to owners why sales reps love seeing Sean come in with his "here-lets-go-together" approach of making sales happen.  He is proving that in-the-field leadership, makes sales unstoppable.

How to hire the right person for the right job.

Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

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Blogs, News, Articles

Dec 1, 2022

5 Must-Haves to Up-sell Your Active Clients

Has this ever happened to you? You just took over someone's active on-air account at the Radio station and have just been handed the "Clients" folder. You open it to examine the contents and find only old orders dating back five years, ...
Nov 30, 2022

3 Month Pacing

If you have questions about hitting goals and solid numbers to hit at various points in the month, this makes it very clear what needs to be done. Date Month In One Month Out Two Months Out 1st going in a Minimum 80% 45% --- 7th/8th 90% 55% --- 15th ...
Nov 29, 2022

Raise Your Rookie Team To Success

Let's suppose you have inherited a group of young (six months or less) sales reps as a result of the consolidation epidemic. Or, you have to build a staff of entirely new sales reps who have no Radio experience. Your job is to get them selling immediately ...
Nov 28, 2022

What To Look For In A Mid-Year Review

Let's begin with a definition: A mid-year review (MYR) is an account-by-account breakout of each salesperson's account list. It is the second X-ray of accounts that should be done by a sales manager in a 12-month period. The first, of course, ...
Nov 23, 2022

7 Ways To Build A Relationship with a New Buyer

You've spent many moons developing a relationship with a buyer who has paid your freight and become one of your best accounts. Now this person is on to bigger and better things. You should be able to make the transition from one buyer to the next ...
Nov 22, 2022

How Important is the Message

Who hasn't heard the advertisers' great debate: Which is more important: the frequency or the message? Both are vital, but I have to side with the message in the commercials. If you run a message that says, "Tell us you heard this commercial ...
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training

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