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Luce Performance Group

Finding talent.  Keeping talent. It has never been easy, but now it feels impossible.  The impact of a series of unavoidable obstacles has been devastating for so many companies.  Sean Luce has been on the front lines through it all.  He never stopped.  He knows the disappointment of losing top talent.  He knows the difficulty of finding the right individuals to keep revenue flowing.  But most importantly, Sean knows how to solve these overwhelming problems.  Over and over again, in market after market, Sean and the Luce Performance team bring the lethal power of the experience of solving problems over and over again to work for market after market.  From Oregon to Kentucky, from Canada to Florida and all points in between, Sean understands the fundamentals that can be applied to each market to get winning results.  You have always heard you need to focus.  It is true.  Focus has the ability to disrupt overwhelming obstacles.  The secret is, what to focus on.  You might understand focus.  Sean will show you where to focus that will give you the power and momentum to destroy the obstacles and dominate your business.  Sean Luce and the Luce Performance Group will help you… FOCUS AND DOMINATE!

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print.  Sean has trained more than 50,000 salespeople and managers in over 500 seminars worldwide. He is and has remained constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a current perspective of what’s happening in today’s unique media world. 

Since 2000 he has traveled over 4 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching, and instructing. There’s no such thing to Sean as “sitting behind a desk.”  Now, he is proving to owners why sales reps love seeing Sean come in with his "here-lets-go-together" approach of making sales happen.  He is proving that in-the-field leadership, makes sales unstoppable.

How to hire the right person for the right job.

Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

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Blogs, News, Articles

Aug 17, 2022

Selling Annual Agreements -- All The Time

It's mind blowing and excruciatingly tough to sell short-term, one-hit-wonder schedules. It's fatiguing and quickly burns out a sales rep. If you're selling short term and you're dealing with more than just agency business, then your ...
Aug 16, 2022

Advertising Above The 60th Parallel

Recently I have spent time with advertisers and marketers in the Canadian north -- the Yukon Territory -- in a city called Whitehorse. Being somewhat of a history buff, it was always one of my dreams to come to where the last great gold rush happened ...
Aug 15, 2022

Reviewing This Week's Game Films

Sales managers would love to have a video cam in the field with their reps to watch how their stars perform on sales calls. Obviously, we don't have this luxury in media sales like the NFL does on Monday morning when the coaches break down game films ...
Aug 12, 2022

Could Your Team Pull This Off?

Recently, on a visit to a media company where I consult, the sales manager and I decided to conduct an interactive sales training with a twist. The goal was in-depth training in several specific areas. The training method that I am about to describe ...
Aug 11, 2022

Lean In And Let's Get Started!

Come on, come on Feel it, feel it Feel the vibration It's such a good vibration It's such a sweet sensation -- Marky Mark and the Funky Bunch Great sales reps have that vibration. They are magnetic and electric. You can feel them when you're ...
Aug 10, 2022

Awesomeness Is Being And Feeling Fit!

"Never let success go to your head, and never let failure go to your heart." -- Old Chinese proverb I'm not sure about you, for me failure can be not staying in decent shape physically. After some long summer months of road traveling, I ...
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training


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