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Luce Performance Group

Finding talent.  Keeping talent. It has never been easy, but now it feels impossible.  The impact of a series of unavoidable obstacles has been devastating for so many companies.  Sean Luce has been on the front lines through it all.  He never stopped.  He knows the disappointment of losing top talent.  He knows the difficulty of finding the right individuals to keep revenue flowing.  But most importantly, Sean knows how to solve these overwhelming problems.  Over and over again, in market after market, Sean and the Luce Performance team bring the lethal power of the experience of solving problems over and over again to work for market after market.  From Oregon to Kentucky, from Canada to Florida and all points in between, Sean understands the fundamentals that can be applied to each market to get winning results.  You have always heard you need to focus.  It is true.  Focus has the ability to disrupt overwhelming obstacles.  The secret is, what to focus on.  You might understand focus.  Sean will show you where to focus that will give you the power and momentum to destroy the obstacles and dominate your business.  Sean Luce and the Luce Performance Group will help you… FOCUS AND DOMINATE!

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print.  Sean has trained more than 50,000 salespeople and managers in over 500 seminars worldwide. He is and has remained constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a current perspective of what’s happening in today’s unique media world. 

Since 2000 he has traveled over 4 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching, and instructing. There’s no such thing to Sean as “sitting behind a desk.”  Now, he is proving to owners why sales reps love seeing Sean come in with his "here-lets-go-together" approach of making sales happen.  He is proving that in-the-field leadership, makes sales unstoppable.

How to hire the right person for the right job.

Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

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Blogs, News, Articles

Jul 5, 2022

Recognizing Your Superior Performers

At Luce Performance Group, we continue to give out awards that recognize top performances in several categories from the various media companies that we consult. I remember one night when we gave out our awards tied to the Radio Advertising Bureau's ...
Jul 1, 2022

It's Your Choice To Win!

James Allen had a quote that I've always loved, "You will become as small as your controlling desire; or as great as your dominant aspirations." After finishing a speaking engagement in Los Angeles, I was having dinner at Casa Vega restaurant ...
Jun 30, 2022

Entertainment Is Education

A few years ago, after giving a speech in Dallas, I ran across some interesting words inscribed on a plaque at one of Dallas’ famous downtown pubs. The words, were simple, yet succinct: “Entertainment is education, education is entertainment, ...
Jun 28, 2022

The Black Belt Formula

If you invested approximately 1,820 hours over five years to earn a black belt just to break into sales management, would you have been a better sales manager when you took over your first sales department? Most probably we all would have. Thats what ...
Jun 27, 2022

Five Tough Tactics To Tackle Ad Agencies

As a boy, I used to play Stratego, a two-person, war-type board game. The object was to uncover the opponents flag before yours was found. Whenever a confrontation occurred between one of your pieces and one of your opponents, the hidden number behind ...
Jun 24, 2022

How To Calculate Your Clients' Full ROI

The No. 1 buzzword (okay, buzz phrase) for retailers is return on investment. Media salespeople are discovering that one way to quantify and qualify their clients' objectives is to use the ROI formula. Here are a few reasons you should use ROI calculations ...
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training


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