Blogs, Editorials, Knowledge, Research

The following Articles were either written by LPG staff, or reposted by LPG staff with credit given to the original author.  Some are Editorials in which we share our opinions on the industry. Others were written from our knowledge of working in the field for years.  Finally we have research from LPG and or third parties. 

Jan 20, 2002

You, Too, Can Win A Radio Wayne Award

One of the most important days of my life occurred on February 7, 1998, when I stood up in front of 2,200 of my peers and accepted the Radio Wayne 'Sales Manager of the Year" award. Since that day I have been honored with several awards, but the one ...
Mar 6, 2000

How To Sell A 30-Share

You might not think that, in the age of Radio station fragmentation,there could exist a behemoth with market shares so high. Think again! They are out there, and they have the same challenges as any station at the bottom of the ratings. There are ...
Jan 24, 2000

To The RAB or Not to the RAB: When Should you send them?

How do you measure desire in salespeople? Before you make the investment in them, what characteristics do you look for? I have tossed and turned about this question many times, and the following letter broaches the subject once again. What would you ...
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