Return on Interactive Investment
?Investment $
? Minimum Impressions
? Campaign Click-Through-Rate %
? Expected Click-Throughs
? Conversion / Action Rate %
? Expected In-Store Inquires
? Clients Closing Ratio %
? Expected Number of Sales
? Average Sale ? Incremental Sale ? Lifetime Value ? Total Average Sale
$ $ $
? Expected Gross Sales Return $
? Profit Margin %
? Expected Net Sales Return $
? Return on Interactive Investment %
Calculate Data